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»digital inventory strategy

Viacom Creates 'Digital Inventory' Job, Plans Private Exchange

Ross Cohen has been tapped by Viacom as its first SVP of Digital Inventory Strategy, as the company that owns MTV Networks looks for better ways to manage advertisers' and agencies' growing demand for audience buying. Cohen, a former VP and business development exec at Worldnow, will report to Rich Eigendorff, Chief Operating Officer for... Continue reading »

by David Kaplan // July 10th, 2012 //
»
 

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