The public market has not been too kind to ad tech companies, but French performance marketing company Criteo has seemingly fared far better (it had five straight quarters of revenue growth and a market cap of $2.6 billion). Numerous industry insiders laud Criteo for its recurring revenue stream, typically associated with a software model. Yet Criteo […]
Criteo, the French online display retargeter turned performance marketing company, saw its Q1 revenue increase 68% YoY to €105 million ex-TAC, driven by the growth of its cross-screen tools and client retention “consistently north of 90%.” It added 640 new clients in Q1, giving it a total of 7,800. Additionally, market conditions have been favorable for Criteo. CEO Jean-Baptiste “JB” […]
Though less known than some of the other big marketing cloud companies, NetSuite took one more step to ramp up its commerce marketing platform by dropping $200 million on marketing automation platform Bronto, the company revealed Thursday. The Bronto acquisition is the latest instance of marketing automation consolidation. It follows IBM’s roughly $300 million purchase of Silverpop last […]
Criteo is retiring its AD-X attribution product and replacing it with a new partner-based approach to mobile tracking, the French company revealed Thursday. Criteo, a retargeting company that works with Internet retailers, brands and agencies, first acquired AD-X in July 2013. AD-X remained a standalone business within Criteo, offering advertisers and app developers in-app measurement […]
Criteo, which began as a retargeter of online display, expanded on its product roadmap during the company’s Q4 and FY 2014 earnings call Wednesday. Criteo’s focus is “leveraging the huge momentum in mobile commerce,” said CEO Jean-Baptiste Rudelle by emphasizing its multi-screen solution and cross-device ID. “Converting customers across multiple marketing channels is critical for CMOs. […]
It’s been one year since Criteo went public and the overall growth experienced by the company last quarter is holding steady. The French retargeting firm announced a 71.9% year-over-year uptick in revenue in Q3 2014 to roughly $243 million. (Full earnings release.) Part of that sustained growth is thanks to Criteo’s expanding client base, which […]
It wouldn’t be the first summer weekend French agency holding company Publicis Groupe sent shock waves through the advertising ecosystem. Close to the anniversary of the infamous ad merger of equals that never quite materialized as Publicis Omnicom Group (POG), French pub Boursier reported on a rumor the holding company could be close to extending […]
France-based ad tech company Criteo crossed into the black in the second quarter, recording net income of $3.2 million. During the same time period last year, the company lost $7.5 million. The retargeting-focused display advertising company charges on a CPC model for performance-focused clients. (Earnings release) The solid momentum comes as President Greg Coleman exits to join BuzzFeed as […]
The SundaySky has shifted. Since the video ad company launched its SmartVideo platform in 2011, it has ramped up its focus on personalized ads and video content. It’s an evolution for a company whose platform was first used by brands like AT&T to create videos for customer messaging. SundaySky has raised $40 million in funding to date from investors […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jean-Baptiste Rudelle, CEO and co-founder at Criteo. Return on investment (ROI) is the only thing that matters for an advertiser: How much return am I really getting for my money? […]
