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»NetSuite

NetSuite’s $200M Bronto Buy A Bid For Omnichannel Commerce Marketing

Though less known than some of the other big marketing cloud companies, NetSuite took one more step to ramp up its commerce marketing platform by dropping $200 million on marketing automation platform Bronto, the company revealed Thursday. The Bronto acquisition is the latest instance of marketing automation consolidation. It follows IBM’s roughly $300 million purchase of Silverpop last… Continue reading »
by Kelly Liyakasa // April 23rd, 2015 //
»
 

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