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»Jean-Baptiste Rudelle

Dirty Tricks, Red Flags And Pitfalls You Should Know About ROI

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jean-Baptiste Rudelle, CEO and co-founder at Criteo. Return on investment (ROI) is the only thing that matters for an advertiser: How much return am I really getting for my money?... Continue reading »
by AdExchanger // July 9th, 2014 //
»
The Business Case For Cost-Per-Click

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jean-Baptiste Rudelle, CEO and co-founder at Criteo. Digital advertising moves quickly — sometimes too quickly. The market and technology has evolved significantly over the past five years to drive the... Continue reading »
by AdExchanger // March 3rd, 2014 //
»
 

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