Home Platforms Q3: Criteo Celebrates First IPO Birthday With Record Revenue, Client Growth

Q3: Criteo Celebrates First IPO Birthday With Record Revenue, Client Growth


criteoIt’s been one year since Criteo went public and the overall growth experienced by the company last quarter is holding steady.

The French retargeting firm announced a 71.9% year-over-year uptick in revenue in Q3 2014 to roughly $243 million. (Full earnings release.)

Part of that sustained growth is thanks to Criteo’s expanding client base, which increased by 450 during the third quarter to 6,581. Key customer wins in the Americas include Travelocity and Carrentals.com. Criteo also added new relationships to its publisher base, bringing the total to more than 8,000 direct publisher relationships.

Although Criteo saw marked YoY growth in global revenue – 51% in EMEA and 70% in the Asia-Pacific region – growth in the Americas was particularly explosive, up 97% in Q3 2014 versus Q3 2013 to nearly $29 million. Criteo CEO and co-founder Jean-Baptiste Rudelle attributes the increase, at least in part, to continued roll-outs of new tech and products, as well as Criteo’s “obsession with performance.”

“At the end of the day, clients are not looking for 50 different solutions,” Rudelle told AdExchanger about an hour before the company’s Q3 earnings call Tuesday. “They want one mobile turnkey solution.”

Criteo is looking to be that solution. In addition to releasing an enhanced version of its prediction and recommendation tool, the “Criteo Engine,” in June – the engine now includes post-click conversions – Criteo announced the launch of an email-based deterministic cross-device solution in mid-October. The Criteo Engine is now live with more than 78% of Criteo clients, while roughly 74% tapped into Criteo’s multi-screen offering in Q3.

“As we know, we live in a world where a consumer’s attention span is very quickly fragmenting across multiple devices,” Rudelle said. “We believe our ability to find and match users at scale on large, medium and small screens seamlessly is unique in our industry.”

What, then, of Facebook? In answer to one analyst’s question about how Criteo’s new cross-device offering and proprietary identifier stacks up against the competition, including the people-based advertising promised by Facebook’s revamped Atlas ad server, Rudelle demurred, calling the solutions “complementary.” There’s room for more than one player on the scene, he said.

In terms of roadmap, Rudelle said Criteo is already in the process of working on the next generation of the Criteo Engine, which is slated to enable advertisers to provide basket-level shopper data and breakdowns of spending by individual purchase. That version of the engine is currently being beta tested with select clients.

The one raincloud on Criteo’s sunny horizon is the fact that the company still doesn’t have a mobile integration with Facebook. Investors showed their concern about this last quarter, pushing Rudelle for a timeline on when the integration would be complete. This quarter, Rudelle had some progress to report, but didn’t share specific timing, noting that Criteo is “actively working with Facebook on the mobile piece of the inventory and we are confident that we’ll be able to announce progress in the coming quarters.”

Must Read

Nope, We Haven’t Hit Peak Retail Media Yet

The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.

Comic: Ad-ception

The New York Times And Instacart Integrate For Shoppable Recipes

The New York Times and Instacart are partnering for shoppable recipe videos.

Experian Enters The Third-Party Data Onboarding Business

Experian entered the third-party data onboarder market on Tuesday with a new product based on its Tapad acquisition.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Albertsons Takes Its First Steps Into Non-Endemic Advertising, Retail Media’s Next Frontier

Albertsons is taking that first step into non-endemic advertising next week via a partnership with Rokt to serve ads to people who have already purchased groceries.

Marketecture Buys AdTechGod (No, Really)

Marketecture has acquired AdTechGod – an anonymous ad tech Twitter poster turned one-man content studio – and the AdTech Forum, an information resource hosted by AdTechGod and Jeremy Bloom.

Why The False Advertising Lawsuit Against Poppi Is Bad News For RMNs

This week’s dispatch explores the new trend of false advertising class-action suits in the food and CPG industry and how the evolution of online, data-driven retail media could exacerbate the problem.