Like many vendors and publishers at CES, AOL is using the conference as an opportunity to update its agencies and brands on what’s going on at the company and to solidify global partnerships. AOL, after all, had a busier year than most of its peers, having been acquired by Verizon while being acquisitive itself – […]
Acxiom has released an addressable TV product, built from a segmentation platform it acquired in early December from the Allant Group. The tool, announced this week at CES, leverages Acxiom’s workflow automation software and its relationships with multichannel video programming distributors (MVPDs). It’s not meant to execute on media buys. “We’re on a mission to […]
If CES 2015 has a theme – at least, one relevant to marketers – it’s the way the Internet of Things (IoT) phenomena opens up new data channels. Whereas 2014’s event focused on the surface – Wow! A texting washing machine! – interest this year has revolved around the way these devices and appliances might one […]
Last year at CES, Yahoo’s CEO Marissa Mayer presented on stage and revealed Yahoo Advertising as the umbrella housing the company’s ad products. At CES 2015, the company was less central. Simon Khalaf, CEO of Yahoo’s July acquisition of Flurry, gave a “state of mobile” keynote at the APPNATION conference, held at the same time […]
CPG giant Kimberly-Clark is one of the more progressive companies when it comes to digital strategy, largely for the way it adapted programmatic advertising way back in 2011, eventually setting up its own internal trading desk with the help of WPP agency Mindshare. It’s in this spirit that the manufacturer of Kleenex, Kotex and Huggies established a […]
The proliferation of DVR services, set-top boxes and IPTV services has created a wealth of data marketers can mine. But the process by which one can purchase these targeted, data-driven ads is still in its infancy. For instance, extending programmatic buying concepts to “advanced television” (a custom system that algorithmically optimizes media against an advertiser’s […]
The advertiser imperative is simple: send the right message to the right user at the right time. The growth of the connected car has presented even more opportunities for brands to reach consumers in a context-specific environment and some service providers have risen to the challenge, like online radio company Pandora, which just began rolling […]
Yahoo is mothballing some of the most prominent and widely known parts of its ad tech system, including pioneering real-time bidding platform Right Media and its data management software Genome, executives announced at the company’s CES presentation. And in their place, Yahoo Advertising will serve as the umbrella for a variety of capabilities, with the […]
Pandora’s evolution bodes well for advertisers looking for enhanced targeting opportunities in a multiscreen world. At CES 2014, Pandora and WPP Group media agency Mindshare toured how the online radio service is acclimating to an omnichannel environment, in the process developing enhanced personalization capabilities that both Pandora’s users and advertisers can leverage. At the core […]
