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»Scott Bur

Yahoo Retires Genome And Right Media Brands, Simplifies Around 'Yahoo Ad Exchange'

Yahoo is mothballing some of the most prominent and widely known parts of its ad tech system, including pioneering real-time bidding platform Right Media and its data management software Genome, executives announced at the company's CES presentation. And in their place, Yahoo Advertising will serve as the umbrella for a variety of capabilities, with the... Continue reading »

by David Kaplan // January 7th, 2014 //
»
 

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