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»virtual reality

Comic: Next Verse Same As The First?
Ready To Advertise In The Metaverse? (No, You’re Not)

How should brands think about advertising in the metaverse? The question is a little hard to answer when there’s no consensus about what exactly the metaverse is or what it might become. You don’t need a headset, but you do. It’s like a video game, but not. Something about VR, but also something about AR.… Continue reading »
by Allison Schiff // June 27th, 2022 //
»
Comic: New Verse Same As The First?

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
by Nate Neal // November 5th, 2021 //
»
Programmatic VR? That’s Where OmniVirt Is Looking To Play

Virtual reality may have a way to go before it hits mass scale, but it’s just had a big week. Last Tuesday, Google unveiled Daydream View, its lightweight, low-cost answer to Oculus Rift, and announced its Daydream View-compatible Pixel smartphone. And on Thursday, Facebook followed with its own series of announcements at the Oculus Connect… Continue reading »
by Allison Schiff // October 11th, 2016 //
»
CES: VR For Brands – Reality Or Still Virtual?

Everyone at CES 2016 has seen it all before. Like last year and the year before, there are flatter televisions, displays bright enough to melt your face and the most aggressive gathering of people to ever combine lanyards and khakis. But even if no new gizmo is combusting the collective mind here in Las Vegas, there is… Continue reading »
by Ryan Joe // January 8th, 2016 //
»
 

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