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»online tv

CES 2014: Advances In Addressable TV

The proliferation of DVR services, set-top boxes and IPTV services has created a wealth of data marketers can mine. But the process by which one can purchase these targeted, data-driven ads is still in its infancy. For instance, extending programmatic buying concepts to "advanced television" (a custom system that algorithmically optimizes media against an advertiser’s... Continue reading »

by Ryan Joe // January 14th, 2014 //
»
Exchanges Will Play Role In Addressable TV Says Visible World President Tara Walpert Levy

Tara Walpert Levy is President of Visible World, a provider of targeted television solutions. AdExchanger.com: What momentum has Visible World seen in 2009 for itself as well as its clients? TWL: Visible World’s business is up substantially in 2009, despite the tough economic environment.  While many advertisers are cutting back on TV advertising, they are... Continue reading »

by AdExchanger // August 5th, 2009 //
»
 

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