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»ces 2015

CES 2015: The Internet Of Things Beckons Brands, But Data Barriers Are Real

If CES 2015 has a theme – at least, one relevant to marketers – it’s the way the Internet of Things (IoT) phenomena opens up new data channels. Whereas 2014’s event focused on the surface – Wow! A texting washing machine! – interest this year has revolved around the way these devices and appliances might one… Continue reading »
by Ryan Joe // January 9th, 2015 //
»
CES 2015: After Wild 2014, What’s Next For Yahoo?

Last year at CES, Yahoo’s CEO Marissa Mayer presented on stage and revealed Yahoo Advertising as the umbrella housing the company’s ad products. At CES 2015, the company was less central. Simon Khalaf, CEO of Yahoo’s July acquisition of Flurry, gave a “state of mobile” keynote at the APPNATION conference, held at the same time… Continue reading »
by Ryan Joe // January 8th, 2015 //
»
CES 2015: Kimberly-Clark Embraces The Startup Scene

CPG giant Kimberly-Clark is one of the more progressive companies when it comes to digital strategy, largely for the way it adapted programmatic advertising way back in 2011, eventually setting up its own internal trading desk with the help of WPP agency Mindshare. It’s in this spirit that the manufacturer of Kleenex, Kotex and Huggies established a… Continue reading »
by Ryan Joe // January 7th, 2015 //
»
 

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