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»CES 2014

CES 2014: Can Advertisers Connect With the Connected Car?

The advertiser imperative is simple: send the right message to the right user at the right time. The growth of the connected car has presented even more opportunities for brands to reach consumers in a context-specific environment and some service providers have risen to the challenge, like online radio company Pandora, which just began rolling... Continue reading »
by Ryan Joe // January 10th, 2014 //
»
CES 2014: Why Pandora Is Happy That Cookies Are Disappearing

Pandora’s evolution bodes well for advertisers looking for enhanced targeting opportunities in a multiscreen world. At CES 2014, Pandora and WPP Group media agency Mindshare toured how the online radio service is acclimating to an omnichannel environment, in the process developing enhanced personalization capabilities that both Pandora’s users and advertisers can leverage. At the core... Continue reading »
by Ryan Joe // January 7th, 2014 //
»
 

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