Like other platform-focused media companies, Vice produces lots of data. Its sources include an ad server, programmatic ad exchange, data management platform, site analytics, viewability analytics, order-management software, Facebook and YouTube. As the media brand increased its data team from one to three data scientists, Vice knew it needed to collate its sources and automate […]
Roku will offer audience guarantees this upfront season, joining big networks like NBC with similar programs. Several agencies, including Horizon Media and Hill Holliday’s media spinoff, Trilia, are beta testing Roku’s audience guarantees. Roku’s offering is based on the set-top box maker’s existing integration to Nielsen Digital Ad Ratings, which helped buyers determine their waste […]
The “last-look” advantage Google’s ad server gave to Google’s ad exchange so bothered publishers and exchanges that it gave rise to header bidding. As of this week, that advantage is no more, AdExchanger has learned. Google just reworked its auction so it no longer favors itself in the allocation of bids. A support document this […]
Apple’s big iOS update last year created large amounts of new media inventory, which the company is monetizing through a big ad deal with NBCUniversal and direct relationships with publishers. Now the mobile platform giant is opening the gates to outside measurement of its ad impressions, AdExchanger has learned. Through its sales agreement with NBCUniversal, Apple […]
Intuit CMO Lucas Watson wants to give the financial services software company more name recognition among the Googles, Facebooks and Apples of the world. And he’s well positioned to do so, considering he last served as Google’s VP of global brand solutions and innovations before he joined Intuit last July. “As we start to stitch […]
Affiliate marketing is old news, but not for newspapers. Most startup and legacy lifestyle publishers, such as Refinery29 or Condé Nast, and digital-first news companies have had affiliate networks quietly churning out reliable, incremental revenue streams. Now some newspapers, built on crumbling subscription and print advertising pillars, are starting to come around to the idea. […]
Location-based shopping app Retale will now offer advertisers a warranty: foot traffic or your money back – at least in the form of a media makegood. As of Tuesday, Retale will start doling out performance guarantees against its ability to drive in-store traffic within specific time parameters. “We don’t talk to anybody anymore that doesn’t say they […]
As advertisers yank spend from YouTube and Google Display Network due to brand safety concerns, premium publishers see an opportunity. These pubs have long complained that audience-based buying devalues the context they provide – context they claim ensures brand safety. “Marketers are recognizing in a blunt force way the difference between a platform and publisher,” […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and executive vice president at CafeMedia. Just as buyers are now grasping how header bidding impacts their programmatic buying approach, publishers have already moved on to the next big thing: server-side […]
By now, Google’s brand safety issue has been covered across a broad spectrum of media outlets, ranging from The Washington Post to Recode to (naturally) AdExchanger. Below we bring you the latest in the fast-moving story. Back Story. In February and March, The Times of London described how advertisers found their brands placed next to […]
Ad-supported brand-unsafe content is on the rise. DoubleVerify, which validates tens of billions of advertiser impressions per month, has blocked 8 million ads from appearing on content pages classified as hate speech – up threefold since January. And according to keyword targeting tech platform Grapeshot, the amount of terrorism-related content it sees flowing through its systems […]
The UK boycott of YouTube and the Google Display Network jumped the pond Wednesday when AT&T, Verizon and Johnson & Johnson joined the ever-growing pile-on of advertisers suspending their ad spend over brand safety concerns. But the issue at the heart of this developing scandal – ads appearing next to extremist and offensive content – […]
Facebook is taking the wraps off its header bidding solution, but it’s relying on partners to build the technology. On Wednesday, Facebook officially tossed its hat into the header bidding ring after a lengthy beta period by opening Audience Network as a demand source for mobile web publishers that work with a short list of […]
Google updated its brand safety controls on Tuesday after a slew of companies pulled advertising spend from YouTube and Google Ad Exchange. In response to the withdrawals, Google promised to develop tools to better police and remove ads from content that attacks people based on their race, gender, religion or “similar categories.” To do so, […]
Nielsen Catalina Solutions is teaming up with Facebook on a cross-media measurement product that aims to analyze how the combination of digital and TV drive incremental sales lift for CPG advertisers. “The biggest ask from all advertisers has been to help them with comparability,” said Fred Leach, director of marketing science at Facebook, Nielsen Catalina’s […]
by Allison Schiff, Alison Weissbrot, Sarah Sluis, James Hercher, Kelly Liyakasa and Ryan Joe Programmatic advertising comes in many flavors. A handful of brands load up to take their buying fully in-house. Many give their agency partners carte blanche. Other brands take ownership of the tech contracts and segmentation, while letting their agencies pull the […]
Welcome to episode No. 18 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. “Failing” never felt so good. The New York Times is riding a wave of goodwill from loyal readers in the early months of the Trump presidency. Rising subscriptions and audience engagement have created momentum as the company strives to grow […]
Unlike in digital, where marketers can buy across multiple publishers, TV planning is largely limited to a single broadcaster’s inventory. Fox, Turner and Viacom have jointly formed an advanced audience platform called OpenAP, which will roll out to media agencies and advertisers in early April, to try to solve that challenge. While each network has […]
The Economist collects plenty of data, but until recently each type, including browsing or subscriber data, could only be analyzed in a vacuum. That meant The Economist didn’t know the types of content viewed by its most loyal subscribers and couldn’t identify the behavior of readers at risk of dropping their subscriptions. For advertising, those […]
If publishers and platforms often hold contentious relationships with each other, NBCUniversal shows signs of wanting to change that frenemy dynamic. Leading up to last week’s Snapchat IPO, NBCUniversal invested $500 million in the video messaging and content app, CNBC reported Friday. That investment would give the media company an approximately a 2% stake, according to […]
NBC is putting its money where its mouth is. The broadcaster on Thursday revealed it would commit to sell $1 billion in targeted media based on audience guarantees in time for the 2017-2018 upfront. Although that figure only represents about 17% of the estimated $6 billion NBC transacted through advance commitments last year, it’s […]
Roku generated nearly $400 million in 2016 revenue, mostly from standard hardware sales around its devices. But $100 million of its revenue was attributed to Roku’s media licensing and advertising businesses, which are expected to be its biggest growth drivers. The real MVP of Roku’s media and licensing segment may be the set-top box manufacturer’s […]
Spanish-language broadcaster Univision’s media sales arm has been busy the past six months. In addition to packaging Univision Digital inventory more holistically with sister portfolio properties like The Root, Fusion and The Onion, Univision has tweaked its programmatic stack on the back end. That overhaul is one of the agenda items for Dave Katz, who joined Univision […]
Millennials in search of a side gig read The Penny Hoarder to find ways to make extra money and save. The site earned $20.8 million last year by focusing on native, affiliate marketing. It earns 95% of its revenue from affiliate and performance campaigns, and less than 5% from display advertising. And it expects to […]
TrustX GM and President David Kohl was sitting in the front row with a big smile on his face when P&G Chief Brand Officer Marc Pritchard laid into the digital supply chain at the IAB’s Annual Leadership Meeting last month. For the past year, Kohl has been working on a project housed within Digital Context […]
Integrated sales teams are in vogue. Print sellers usually handle digital these days, and IO-focused digital sellers pitch in on programmatic. But Forbes, which integrated its sales team in 2009, switched back to separate lanes for separate mediums at the beginning of this year. “All of this was motivated by what we were seeing when […]
Criteo closed 2016 on a high note. FY 2016 revenue was up 37% to $730 million, excluding traffic acquisition costs. Criteo’s cash flow for the fiscal year also increased 16% to $159 million. The company credits two new products – Predictive Search and Criteo Sponsored Products (formerly Hooklogic, which Criteo acquired for $250 million in […]
Getting ad-blocking users to change their tune and opt into ads isn’t impossible. In fact, for Dennis Publishing, it has worked as much as 57% of the time. The UK-based publisher of The Week, Carbuyer.co.uk, Alphr.com and other sites conducted a six-month test of Sourcepoint’s Dialogue tech, which allows publishers to send different messages to […]
Complementing Comcast’s massive cable footprint is a 750-person technology solutions group, comprised mostly of engineers who build video products for publishers and advertisers. “We’re mostly focusing on video technology solutions that help customers improve how their video operations run,” said Barry Tishgart, VP of Comcast Technology Solutions, a division of Comcast Cable. Projects include powering video-on-demand […]
Erica Schmidt, managing director of North America for Cadreon, will speak about the state of programmatic and advanced TV at Programmatic IO on April 5 in San Francisco. The times, they are a-changing for traditional TV planners. Advertisers and agencies increasingly expect to buy TV, over-the-top (OTT) and mobile on a converged basis. And many want to […]
While the outcome of Paramount Skydance’s bid for Warner Bros. Discovery hangs in the balance, Paramount is laser-focused on driving streaming growth.
On Wednesday, and in time for the upfronts, Nielsen added more than 200 advanced audience segments in Nielsen ONE, its cross-platform analytics dashboard.
In pursuit of ad revenue, Dow Jones is betting on a tried-and-true strategy: direct relationships, first‑party audiences and a disciplined approach to using data to enrich ad campaigns.
Infillion, an ad tech business built on M&A, is back with another acquisition. This time it’s Catalina, a century-old market research and shopper marketing company with roots in physical cash register machines.
OpenX and Givsly’s new curation solution lets political campaigns reach voters based on data sourced from nonprofits, rather than traditional party affiliation.
During his time as a New York financier, Jeffrey Epstein met and did business with dozens of other investors, entrepreneurs, tech founders and members of the elite. Which means it was inevitable that he would intersect with Ad Land at some point.
