Platforms

For the most part, metaverse early adopters say they’re just exploring the possibilities rather than trying to really demonstrate ROI. And while hugely popular online games like Roblox and Fortnite are lumped in with metaverse platforms, they’re really Web 2.0 gaming without the decentralized interoperability promised by Web 3.0 and blockchain technology. The few actual metaverse environments in market, such as Decentraland and The Sandbox, don’t offer the audience reach advertisers crave.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ads Vs. Cachet The New York Times isn’t shy about castigating Meta for its central role in the creeptastic-sounding surveillance economy. But NYT is following the Facebook playbook of acquiring cool, ad-free properties, giving them a few months to acclimate, then plugging them […]

Streaming has a Hispanic underrepresentation problem. Hispanic Americans account for nearly 20% of the US population, but Latino actors were cast in only 5.5% of the roles in digital programming during the 2019-2020 broadcast season. The representation gap is even wider in streaming TV than it is in broadcast, where Latino actors accounted for 6.3% of all roles.

Vertical video won the user-generated content wars long ago. If you see someone filming with their phone in landscape, they probably have a hotmail email address, too. Snapchat and Instagram may have shifted the way most people (or at least, most young people) take photos and videos, but it took TikTok to shift the way YouTube and its advertiser base use the Google platform.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Winning The News But Losing The War Twitter trails Snapchat, Pinterest and LinkedIn when it comes to active users. (And it’s not even worth comparing the size of Twitter’s user base to YouTube, Facebook, Instagram or TikTok.)  But there is one category in […]

David’s Bridal has been selling dresses since the 1950s, but it didn’t say “yes” to a social advertising strategy until 2019. Now, the retailer allocates one third of its spend to social media – and half that budget goes to TikTok alone. Next on the agenda is live shopping, which David’s Bridal tested in August with its “First Annual NashBlast.”

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Insta Needs Its Groove Back Instagram has (mostly) been able to balance its business priorities with the interests of its users. But its streak is over. Instagram is struggling to recruit people to create content for its TikTok clone, Reels, The Wall Street […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Engine Room The Justice Department held a tutorial session with a judge and Google’s counsel to prepare for an antitrust trial beginning next year, Bloomberg reports.  The tutorial is a reminder how difficult it can be to manage a Big Tech suit. […]

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Unbeatable You The podcasting business is colliding with vlogging, as popular YouTube accounts and podcast hosts branch out into a hybrid video podcast format. The big winner, of course, is YouTube.  One recent report found that YouTube is actually the biggest podcasting […]

Mobile measurement provider Branch is expanding its offering with the acquisition of a first-party data platform. On Wednesday, Branch bought AdLibertas, a data platform that helps developers gather and analyze their first-party data in one place.

For much of 2022, business leaders have been bracing for a downturn. But if a recession does hit, advertisers are unlikely to pull back on performance spend as they continue to chase consumer attention amid changing media consumption habits.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. VC You On The Other Side The food delivery app Gopuff is looking for a $300 million “cash cushion,” The Wall Street Journal reports, to help bridge tough economic times and diminishing returns in the superfast food delivery startup category.   SoftBank, a gigantic […]

Managing digital campaigns for the mid-market is hard. Mid-marketers need to consider speed, smarts, scale and spend. But pick three, writes Marilois Snowman, CEO and founder of Mediastruction.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. EA Or Nay? EA Games is looking for a buyer, according to game news journal Puck. And the buyer will probably be a company with a streaming service.  After a (debunked) rumor saying Amazon intends to buy EA, its stock surged 15% in […]

Bill Watkins, a 9-year Pinterest veteran in sales who was named CRO this year, says the company is focusing on three main pillars: its creator ecosystem, facilitating shopping and ad-based monetization.

For Bosch Power Tools’ new “What Hard Workers Deserve” ad campaign, the company had to weigh the best channels to convey its message in the face of changing consumer behavior. And for this campaign, the company decided to steer clear of linear TV.

Livestream shopping is nowhere near as popular in the US as it is in China. In the US, live commerce is less than one percent of US ecommerce, whereas in China, it’s expected to make up nearly a quarter of the ecommerce market by 2023. Livestream shopping could work for platforms and brands in the US – but only if it’s done in the right place.

Brand awareness is top of mind for PepsiCo’s senior director of media strategy and investment Katie Haniffy. And PepsiCo is focused on adjusting its brand awareness campaigns in response to shifting consumer behavior, as well as pivoting to keep up with the latest evolutions in ad tech.

For Enthusiast Gaming, a publisher that specializes in ad-supported gaming content and game development, macroeconomic trends have contributed to a perfect storm. But Enthusiast is looking at the bright side, as advertiser interest in game-related properties is on the rise. Enthusiast CRO Bill Drolet talked to AdExchanger about gaming’s cross-platform value proposition, plans for continued direct sales growth, early forays into in-game advertising and more.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Did The Oracle Get It Wrong? Is it time to call it on Oracle Advertising?  The group had painful layoffs this summer and has fallen behind rivals, Insider reports.  Oracle spent $4 billion to package BlueKai, Datalogix, Moat and more into what’s now […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Fair Share In the years before Apple dropped its AppTrackingTransparency (ATT) framework on the industry’s head like a ton of bricks, the company discussed a possible special arrangement with Facebook to cut Apple in on a slice of Facebook’s revenue, The Wall Street […]

Waze, which was acquired by Google in 2013, now has 140 million monthly active users across the globe. Waze does serve ads based on real-time location, but the company refers to this as contextual because the ads are based on wherever a given device is in the moment, rather than any meaningful connections or patterns about a particular user.

During the pandemic, global streaming consumption accelerated exponentially. But expansive growth comes with expansive problems, including an unprecedented volume of late or failed campaigns. It’s time to shine a light on exactly what happens when someone misses a deadline – and why it’s so risky, writes Jason Trout, global chief digital officer at Peach.

Meta has released new products available within Meta Advantage, its newly consolidated suite of automated advertising tools, and the global rollout of Advantage+ shopping campaigns, which was in beta since earlier this year, with additional features to support Advantage+ app campaigns.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Topics Of Concern The Chrome Topics API, Google’s proposed third-party-cookie replacement, may perpetuate problems that plagued digital advertising and which the product aims to solve, writes Aram Zucker-Scharff, The Washington Post’s engineering lead for privacy and security, in a personal blog post. If […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Speak Softly, And Carry A Big Tech Big Tech is on the defensive in the US, where it’s become politically popular to take shots at Alphabet, Meta and Amazon. But events that have transpired over the past year abroad demonstrate how powerful those […]

A YouGov study found that people are more likely to sign up for an online platform if they can see how their information will be used. This presents a trust opportunity for marketers, writes Lauren Wetzel, COO of InfoSum.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Weird First Dates … I Mean Data Nothing beats the holidays for first-party data gimmicks, but summer is putting on a show. On Friday, Cheetos, a Pepsi brand, announced a giveaway for “fannie macs” – as in fanny packs for summer festivals that […]

If another war breaks out, if Apple tightens the screws even more on targeted advertising, if shopping shifted: Amazon would still report strong and healthy earnings. Q2 this year is no exception. Earlier this week, Facebook reported its first-ever drop in year-over-year ad revenue and Alphabet hosted a defensive investor call, during which the C-suite […]