Platforms

Alphonso’s founders lobbed yet another lawsuit at LG Electronics – this one seeking up to $4.5 billion in damages – over claims the company sabotaged their IPO, diverted profits and unfairly diluted their stake.

YouTube is finally delivering on the promise of shoppable CTV ads. Starting Thursday, they’ll roll out to all of Google’s Performance Max and Demand Gen campaigns, YouTube confirmed to AdExchanger.

Everyone has an opinion on OpenAI’s revenue prospects; Threads rolls out ads universally; and sports are a bastion of strength for Paramount.

Adswerve recently developed a custom bidding script to help Betterment generate more conversions from its leads.

Open AI finally gets ads; YouTube gets its own BBC shows; and marketers get to grading their own homework.

A Google divestiture is still in the cards; the IAB’s new framework lays out exactly when to disclose use of AI; and Hershey’s doubles down on marketing.

argue the Outcomes Era is already fading, writes Joe Zappa. But the evidence suggests the opposite. The Outcomes Era isn’t receding; it’s accelerating.

Meta cuts its metaverse investment by 30%; Netflix makes a renewed push in the gaming market; and the rush to slap an AI label on everything is placing existing ad tech under renewed scrutiny.

No brand safety? No problem. The Onion’s CMO Leila Brillson shares how the iconic satire site is expanding beyond pithy headlines into documentaries and also helping other brands find their snark – all while staying far, far away from generative AI.

Unusual, a new AI discoverability startup, analyzes how brands appear within AI search and provides suggestions on how to better rank.

Amazon touts its Marketing Cloud, but buyers have concerns; OpenAI’s ad biz may face challenges; and in-chat shopping isn’t all it’s cracked up to be.

Omnicom unveils the latest version of its ID and analytics tool; there’s a new Google Search update in town; and Omnicom Media addresses CTV ad frequency.

OpenX’s new API suite provides ad buyers with a more detailed view of the bidstream and, as a result, more accurate targeting.

Publishers have been losing 20%, 30% and in some cases even as much as 90% of their traffic and revenue over the past year due to the rise of zero-click AI search.

ChatGPT ads might already be here; TikTok’s new ownership deal has marketers spooked; and California unveils a new consumer protection act.

As brand safety standards evolve and oversight shifts from platforms to third-party vendors, Brittany Scott, SVP of global partnerships at Zefr, explains what the rise of generative AI – and Meta’s decision to step away from MRC brand safety audits – means for the future of media quality.

The generative AI trend generated endless hot takes this year, but the ad industry also had plenty to say about growing competition between DSPs and SSPs. Here are AdExchanger’s top 10 most popular guest columns of 2025 and why they resonated.

Who bought what and why this year? Here’s a (mostly) comprehensive list of all the notable ad tech, agency and digital content deals of 2025.

The founders of six AI startups offer insights on the founding journey and what problems their companies are solving.

H&R Block’s marketing strategy focuses on Gen Z and relatability, both during tax season and beyond.

Think you know Snapchat’s audience? Think again, says Ajit Mohan, Snap’s chief business officer. Mohan gets real and busts myths, including the idea that Snap is just for kids and its youngest users aren’t big spenders.

Agencies are shifting away from third-party ad tech; ChatGPT is throwing all kinds of monetization spaghetti at the wall; and Axel Springer is looking to buy.

Anthropic’s AI-operated vending machine sparks chaos; ad revenue should remain a top priority; and Roblox has potential for in-game ads – and concerns.

Unauthorized ID stuffing, rampant reselling and misaligned signals inflict incredible damage on the programmatic ecosystem. If publishers want to compete with the walled gardens, we must raise our standards. 

Attribution measurement is still a mess; video podcasting struggles with effective advertising; and NIL deals are taking off for student athletes.

The Trade Desk is cutting its workforce. A company spokesperson confirmed the news with AdExchanger. The layoffs affect less than 1% of the company.

Inside Coca-Cola’s pivot from TV advertising to influencer marketing; Netflix inks another exclusive video podcast deal with iHeartMedia; and Madison & Wall predicts slow US ad spend growth in 2026.

Fluency plans to invest its new funding into AI and engineering to bring more automation into the platform.

On Tuesday, Infillion launched fully agentic media execution platform built on MCP, marking a shift from the programmatic to the agentic era.

Meta’s not beating the scam ads allegations; SEO tools are getting into AI prompts; and the telcos are at it again.