Hasbro And Animaj Form A New YouTube Ad Sales House For Kids And Family Content
The kids companies Hasbro and Animaj have formed a co-venture for selling their ads on YouTube and streaming media.
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Platforms
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How Betterment Used A Custom Bidding Script To Refine Its Ad Strategy
Adswerve recently developed a custom bidding script to help Betterment generate more conversions from its leads.
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OpenAI Opens The Box; And BBC Opens Up To YouTube Ads
Open AI finally gets ads; YouTube gets its own BBC shows; and marketers get to grading their own homework.
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Maybe Europe Will Break Up Google; Best Practices For Disclosing AI Ads
A Google divestiture is still in the cards; the IAB’s new framework lays out exactly when to disclose use of AI; and Hershey’s doubles down on marketing.
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OPINION: Data-Driven ThinkingGoodbye, Outcomes Era? Nah. In 2026, It’s Picking Up Steam
argue the Outcomes Era is already fading, writes Joe Zappa. But the evidence suggests the opposite. The Outcomes Era isn’t receding; it’s accelerating.
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The Great Metaverse Reversal; Netflix Grows The Catalogue
Meta cuts its metaverse investment by 30%; Netflix makes a renewed push in the gaming market; and the rush to slap an AI label on everything is placing existing ad tech under renewed scrutiny.
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PODCAST: AdExchanger TalksTurning Snark Into Strategy, With The Onion
No brand safety? No problem. The Onion’s CMO Leila Brillson shares how the iconic satire site is expanding beyond pithy headlines into documentaries and also helping other brands find their snark – all while staying far, far away from generative AI.
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This Startup Says Good Isn’t Good Enough To Win The AI Search Game
Unusual, a new AI discoverability startup, analyzes how brands appear within AI search and provides suggestions on how to better rank.
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Amazon Strives For Streaming Ad Dominance; Everything But The Media
Amazon touts its Marketing Cloud, but buyers have concerns; OpenAI’s ad biz may face challenges; and in-chat shopping isn’t all it’s cracked up to be.
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Shoulda Called It ‘Omni-scient’; Google’s Core Tremors
Omnicom unveils the latest version of its ID and analytics tool; there’s a new Google Search update in town; and Omnicom Media addresses CTV ad frequency.
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CTV Ad Platform tvScientific Gets Closer To The Bidstream With OpenX’s New API Suite
OpenX’s new API suite provides ad buyers with a more detailed view of the bidstream and, as a result, more accurate targeting.
Must Read
Hasbro And Animaj Form A New YouTube Ad Sales House For Kids And Family Content
The kids companies Hasbro and Animaj have formed a co-venture for selling their ads on YouTube and streaming media.
Microsoft To Stop Caching Prebid Video Files, Leaving Publishers With A Major Ad Serving Problem
Most publishers have no idea that a major part of their video ad delivery will stop working on April 30, shortly after Microsoft shuts down the Xandr DSP.
PODCAST: The Big Story
Guess Its AdsGPT Now?
Ads were going to be a “last resort” for ChatGPT, OpenAI CEO Sam Altman promised two years ago. Now, they’re finally here. Omnicom Digital CEO Jonathan Nelson joins the AdExchanger editorial team to talk through what comes next.
Hershey’s Undergoes A Brand Update As It Rethinks Paid, Earned And Owned Media
This Wednesday marks the beginning of Hershey’s first major brand marketing campaign since 2018
A Win For Open Standards: Amazon’s Prebid Adapter Goes Live
Amazon looks to support a more collaborative programmatic ecosystem now that the APS Prebid adapter is available for open beta testing.
Gamera Raises $1.6 Million To Protect The Open Web’s Media Quality
Gamera, a media quality measurement startup for publishers, announced on Tuesday it raised $1.6 million to promote its service that combines data about a site’s ad experience with data about how its ads perform.