WPP Raises Its Ad Growth Forecast Thanks To The AI Boom – But That Doesn’t Mean It Will Last
Thanks to mitigated tariff effects and the AI boom, WPP Media’s 2025 ad spend forecast has good news for marketers.
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Marketers
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New Social Media Platform Fizz Gives Brands A Crash Course In Marketing To College Students
Fizz, a new discussion and news feed app that targets college campuses, is helping marketers reach college students authentically.
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OPINION: Data-Driven ThinkingBroadsign’s Big Move Isn’t The Endgame. It’s The Opening Gambit
Broadsign may actually be building a platform that will make an attractive acquisition target down the road. And one of the major cross-platform Big Tech players feels like the most likely buyer.
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Why Acne Treatment Brand Differin Developed Pimple-Popping, Hormone-Dodging Roblox Games
Differin, which produces over-the-counter gels and patches to treat acne, wanted to reach teens facing their first breakouts – and do it in a way that felt real.
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Here's How Manscaped Groomed Its Brand For Long-Term Growth
Manscaped’s CMO Marcelo Kertész on flipping its strategy from quick-win performance marketing to building a lasting brand with smarter, long-term growth.
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Broadsign Acquires Place Exchange As The DOOH Category Hits Its Stride
On Tuesday, digital out-of-home (DOOH) ad tech startup Place Exchange was acquired by Broadsign, another out-of-home SSP.
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Behind E.l.f. Beauty’s Data-Driven Campaign To Call Out Gender Imbalance In Boardrooms
E.l.f. Beauty’s “So Many Dicks” campaign targets corporate leaders via contextual advertising with the goal of increasing diversity in corporate boardrooms.
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From Creators To Haters; BidSwitch Says ‘No More Free Scrapes’
After pulling back on moderation, Instagram gets flooded with antisemites; BidSwitch builds a programmatic way for AI bots to pay to crawl websites; and nearly half of Gen Z dislikes AI content.
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The Onion’s CMO Peels Back The Layers Of Its Unconventional Marketing Strategy
Leila Brillson spoke with AdExchanger about The Onion’s marketing strategy and the unique challenges – and opportunities – that come with monetizing the infamous satirical news site.
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Agentio Announces $40M In Series B Funding To Connect Brands With Relevant Creators
With its latest funding, Agentio plans to expand its team and to establish creator marketing as part of every advertiser’s media plan.
Must Read
2025: The Year Google Lost In Court And Won Anyway
From afar, it looks like Google had a rough year in antitrust court. But zoom in a bit and it becomes clear that the past year went about as well as Google could have hoped for.
Why 2025 Marked The End Of The Data Clean Room Era
A few years ago, “data clean rooms” were all the ad tech trades could talk about. Fast-forward to 2026, and maybe advertisers don’t need to know what a data clean room is after all.
The AI Search Reckoning Is Dismantling Open Web Traffic – And Publishers May Never Recover
Publishers have been losing 20%, 30% and in some cases even as much as 90% of their traffic and revenue over the past year due to the rise of zero-click AI search.
No Waiting for May – CES Is Where The TV Upfront Season Starts
If any single event can be considered the jumping-off point for TV upfronts, it’s the Consumer Electronics Showcase (CES), which kicks off this week in Las Vegas, Nevada.
Comic: This Is Our Year
It’s been 15 years since this comic first ran in January 2011, and there’s something both quaint and timeless about it. Here’s to more (and more) transparency in 2026, and happy New Year!
From AI To SPO: The Top 10 AdExchanger Guest Columns Of 2025
The generative AI trend generated endless hot takes this year, but the ad industry also had plenty to say about growing competition between DSPs and SSPs. Here are AdExchanger’s top 10 most popular guest columns of 2025 and why they resonated.