At last week’s Adobe Omniture Summit in Salt Lake City, Utah, Ancestry.com‘s Head of Marketing, Josh Hanna, presented his company’s marketing story in a panel titled “Inuition Is No Longer A Marketing Strategy: The Plight of the Data-Driven CMO.” Hanna discussed his company’s marketing strategy and data’s role in his marketing organizations day-to-day with AdExchanger.com. […]
David Young is Director of Online Marketing at hotels.com. He recently spoke to AdExchanger.com about data-driven media and his expectations for AdKeeper. hotels.com is one of the initial brands to sign-up for Adkeeper’s “keep” product. Read the release. AdExchanger.com: Thinking about hotels.com marketing, it would seem to be very DR (Direct Response) focused as opposed […]
AdExchanger.com reached out to executives at companies involved in creative and display technology for their predictions about the digital advertising ecosystem in 2011. Click a name below to begin, or scroll: Hari Menon, CEO, Tumri Greg Rogers, CEO, Pictela Karl Siebrecht, CEO, AdReady Jesse Thomas, Founder and CEO, JESS3 Gustav Von Sydow, CEO, Burt Hari […]
Dmitry Pakhomkin is Co-Founder and CEO of Goodzer, a location-based, shopping search engine. AdExchanger.com: Where did the idea come from for Goodzer? Is it in market today? DP: The idea came from me and my wife’s personal frustration about local shopping and what could help us find things faster and closer to us. At the […]
Rob Gorrie is CEO of Adcentricity, a digital out-of-home (OOH) ad network. AdExchanger.com: Why did you decide to get into the out-of-home business? What intrigued you? RG: When it really comes down to it, I didn’t decide to get into Digital-Out-of-Home; it was never my intent. A couple of years ago we saw a convergence […]
Dev Patel, VP, Advertiser and Publisher Solutions at Yahoo!, discussed the Dapper acquisition (read the release) and its implications. AdExchanger.com: Can you discuss how Dapper’s technology will enable SmartAds going forward? DP: Dapper’s technology will use consumer ingights from across the Yahoo! network to understand user intent and dynamically generate the creative in real time […]
“the creative” is a column focused on the creative side of digital marketing. Today’s Q&A is with Tom Moran, Executive Creative Director of Seattle-based digital shop POP. AdExchanger.com: Is there a divide between media and creative today? Absolutely not. In the big picture, media is just one of many touch points in the overall creative […]
Hari Menon is CEO of Tumri, Inc., a dynamic marketing solutions company for display media. AdExchanger.com: What has happened with Tumri in the past year? Tumri has undergone a major shift in strategy and management in the last year. Tumri has always had a powerful technology platform that has allowed us to deliver on a […]
“the creative” is a column focused on the creative side of digital marketing. Today’s column is written by Barry Lowenthal, President of kirshenbaum bond senecal + partners‘ The Media Kitchen. The original thesis presented to me by AdExchanger.com was that technological innovation is occurring on the media buying side but there is less innovation on […]
Tsafrir Peles is CEO of DSNR Media Group, an interactive advertising services provider. AdExchanger.com: A bit of history. How DMG pivoted in recent years to meet market opportunities? TP: DSNR Ltd., as a large scale international advertiser, was the first international advertiser on the right media network back in January of 2004, helping Mike Walrath […]
Gill Brown is vp of ad sales for LookSmart, an online advertising network. The company recently reported second quarter 2010 financial results. Click here (PDF). AdExchanger.com: What is LookSmart’s core focus today? GB: The core focus for LookSmart is growing our PPC advertising network to the benefit of both our advertiser clients and our publisher […]
Valassis, a direct-mail and newspaper coupon marketer, said late last week that it has signed a deal with Yahoo! to provide SMBs an expanded digital marketing toolkit as “clients will gain access to Yahoo!’s premium online display advertising inventory and industry-leading behavioral and geographic targeting solutions.” Read the release. John Lieblang, President of Digital Media, […]
Alan Pearlstein is CEO and President of Cross Pixel Media, a data-centric marketing services company. AdExchanger.com: How about a little background? How did you get where you are today? AP: I have always been a direct response marketer by training. The first business I started was a mail order catalog, and in 2002 I launched […]
Tim Hanlon spoke with AdExchanger.com regarding his new role at Catalyst S+F. The Former VivaKi Ventures’ exec, will be joining the marketing firm as a partner and be “responsible for the firm’s venture investment and advisory strategies, as well as the lead consultant on advanced media issues.” Read the release. AdExchanger.com: How will your experience […]
“Displaying Search” is a column capturing the intersection of display advertising and search marketing. Today’s column is written by Nick Talbert, Director of Product Marketing, Eyeblaster, a campaign management and advertising technology company. Search and display budgets decisions made within their silos will only yield non-scalable results. Attribution decisions need to be channel agnostic and […]
David S. Kidder is co-founder and CEO of Clickable, a search networks and social advertising buying platform. AdExchanger.com: What problem is Clickable solving today overall? DSK: Our goal at Clickable is to help businesses survive and thrive by simplifying online advertising success. We began in 2007 with Clickable Pro, our flagship product. Clickable Pro removed […]
MediaMath announced its acquisition of Adroit Interactive, an advertising technology company specializing in multi-variate creative, also known as dynamic ads. Read the release. MediaMath CEO Joe Zawadzki discussed the acquisition and Adroit’s technology. AdExchanger.com: For the creatives – such as those at creative agencies-, how do you make the case for Adroit’s technology being additive […]
Adgregate Markets announced a new partnership with rich media advertising provider, PointRoll, which will embed Adgregate’s Shop Ads e-commerce technology within PointRoll ads. Read the release. Adgregate Markets CEO Henry Wong discussed the partnership and its attribution capabilities. How does the integration work of Adgregate Markets technology into PointRoll technology? Adgregate’s suite of APIs and […]
Michael Walrath is the former CEO of Yahoo!’s Right Media. I recently argued that the dramatic rise in demand side services is a step toward a next generation marketing services model. Or said another way, the agency of the future is going to look very different than today’s version. If this is the case, it […]
Search retargeting technology company, Magnetic, announced the company’s launch and $1.25 million in funding which includes a roster of investors such as NYC Seed and IA Capital Partners. Read the release. Josh Shatkin-Margolis, CEO of Magnetic, discussed the new funding and the company’s strategy. Magnetic (originally Domdex) has been stealth for a while now. Why? […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. WPP Picks Verification Partners MediaPost’s Joe Mandese notes that GroupM is “all in” when it comes to verification/validation technology as the media buying juggernaut looks to make sure their ads are running where they should be. AdSafe Media and DoubleVerify are the apparent winners […]
AdExchanger.com recently asked several members of the advertising ecosystem about “Middlemen” and, specifically: “Are there too many parties trying to insert themselves into the online advertising value chain? How do you see this playing out?” Over the next several days, we will post their answers. The following contributions are from Google and Yahoo! which provide […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google To Reveal Its Display Future From the center stage of the official Google blog, Susan Wojcicki, VP of Product Management, reviews recent developments in Google and DoubleClick ad technologies over the past two years. More importantly, Wojcicki writes, “This is the first in […]
“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. Today’s column is written by Devkumar Gandhi, Founder & CEO of Nexage. “Mobile is the next big thing… and it always will be.” How many times have we laughed and cried at the humor and reality of that quip? The reality […]
Argo Digital Solutions recently released rev. 2 of its rVue platform which enables the buying and selling of digital-out-of-home media through rVue’s exchange. Argo Digital Solutions’ Jason Kates discussed the rVue 2.0 and the digital-out-of-home market. AdExchanger.com: Since you last spoke with AdExchanger.com, you’ve come out with a new rev of rVue, your digital-out-of-home exchange. […]
“Displaying Search” is a column capturing the intersection of display advertising and search marketing. Today’s column is written by Dax Hamman, VP, Display Media, at iCrossing, a digital marketing agency. A Fortune 100 retailer client recently told me that he has never witnessed so much change in display media than he has seen in the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Digital Revs Rising In WPP PaidContent’s Ingrid Lunden looks at WPP Group’s Q4 2009 and full-year earnings which were reported late last week. In addition to an uptick in overall revenue, WPP divulged, “New media sales accounted for 27 percent of the advertising and […]
Matt Nichols is a Principal at Highland Capital Partners, a venture capital firm. AdExchanger.com: Highland Capital Partners has a rich history of venture investment in the ad tech space. What sets it apart from other VC firms in the space? MN: Highland has been a long-time investor in the ad tech space from the early […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Aegis Announces Its DSP In an article in New Media Age, agency holding company, Aegis, announced that it’s entering the agency demand-side platform/trading desk fray and its DSP will be ready in a “few months.” Carat MD Rob Horler tells NMA, “We’re building it […]
Late last week, Acquisio announced that it was integrating DART into its paid search platform Though DART is used for paid search, display advertising may be a logical next step for a platform such as Acquisio’s. Read the release. Martin Le Sauteur, CEO of Acquisio, discussed the implications of the DART integration. AdExchanger.com: Why integrate […]
OpenX CTO Joel Meyer, who was named Prebid’s new chairman, previews the org’s next phase and helping publishers navigate competing agentic protocols.
Alphonso – LG’s ad tech division – finally has a way out of its legal drama with parent company LG Electronics. Actually, it has three potential options.
Much like the ecosystem of life that surrounds a blue whale, a market of AI SaaS vendors is springing up around the biggest AI companies. And AI data startup Micro1 is emblematic of the shifting nature of these early-stage AI vendors.
How long does it take you to decide what to watch after you turn your TV on?
Just in time for new TV programming to hit the screens in September, Nielsen is rolling out a few upgrades to its video measurement currency that will go live by the end of August
According to Horizon Media’s Bob Lord, most agencies are trying to solve the wrong problem by obsessing over cost efficiency at a time when AI has quietly unlocked something far more valuable: the ability to become a growth partner to advertisers.
