“the executioner” opinion expressed below is written by Natalie DiBerto, Lead, Account Services, ATOM, at Razorfish. Advertisers often feel their brand is their most valuable asset and spend lots of time, effort and money to build and maintain it. Of course an advertiser would know their audience, right? Right, but the real question is if […]
A (somewhat) weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Michael Walrath is the former CEO of Yahoo!’s Right Media. As eBay became pervasive, a slew of companies appeared with the sole purpose of helping people buy and sell goods on the giant auction site more effectively. These service businesses earned a slice of the transaction value for their efforts. Others took a different approach. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Choose Your Weapon The Wall Street Journal’s Suzanne Vranica takes a look at recent efforts by a combo of Publicis Groupe, Microsoft, Yahoo, CBS and Hulu that is trying to find a more effective way to advertise through online video. The answer? Let the […]
“Displaying Search” is a column capturing the intersection of display advertising and search marketing. Today’s column is written by Dax Hamman, VP, Display Media, at iCrossing, a digital marketing agency. The average search marketer doesn’t rate display very highly. They operate in a very ROI-orientated world based on hard facts and close to 100% accountability. […]
“Displaying Search” is a column capturing the intersection of display advertising and search marketing. Today’s column is written by Justin Merickel, VP of New Product Development and Marketing at Efficient Frontier, a search engine marketing solutions company. The other day a group of us at Efficient Frontier gathered in a conference room to discuss display […]
Publicly-traded Inuvo announced that it has raised $4.2 million in a public offering with funds to be used for ongoing expansion of its ad platform for the lead gen space. Read the release. Rich Howe, CEO of Inuvo, discussed the new funds and the evolution of Inuvo with AdExchanger.com. AdExchanger.com: How does raising funds in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New Exec To Oversee Cadreon AdWeek’s Brian Morrisey covers the hiring of Matt Freeman by IPG’s Mediabrands unit. Freeman will “serve as CEO of Mediabrands Ventures, a new unit built to oversee 16 digital specialist marketing companies in the Mediabrands portfolio, including search firm […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. VideoEgg On Profitability First Bizo, now VideoEgg is promoting their 2009 revenues as the video ad network says that it has seen a doubling of revs in the past year to $25 million in annual revenue for 2009 – plus “7 consecutive months of […]
“Displaying Search” is a column capturing the intersection of display advertising and search marketing. Today’s column is written by Tim Ogilvie, CEO of AdBuyer.com, a demand-side optimization platform. Many search marketers want to expand into the display ad exchanges but aren’t sure where to get started. Auction-based pricing looks familiar, but there is a dizzying […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Old People Like Display Recent research by the Yahoo Labs team suggests that, sure, display positively affects purchase – but wait! There’s more… According to the San Francisco Chronicle, “The research found an approximately 5 percent increase in spending among those who had seen […]
Markus Frind is CEO of PlentyOfFish.com, an online dating site. AdExchanger.com: The background is fairly well-known about Plenty of Fish (Inc. Magazine, 2009) – free dating site that has taken off with huge traffic and interest – and all built and serviced by one guy – you. Have things changed? Hire anyone? MF: I don’t […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Zach Coelius, CEO of Triggit, an online advertising technology company. It would be hard not to notice that display media buying is changing dramatically. Interesting new companies are popping […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pewing The Internet Pew Internet has released its latest findings from a survey conducted last month on “Internet, broadband, and cell phone statistics.” Though it didn’t find many trends as most results were flat compared to the previous study, there is a cornucopia of […]
Aggregate Knowledge announced today that it raised $9 million in a round led by OVP Venture Partners and with additional participation from Kleiner Perkins Caufield and Byers, DAG Ventures, and its original existing angels. See the release. AdExchanger.com asked Martino about Aggregate Knowledge business and the funding environment for ad technology today. AdExchanger.com: In the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Your New T’s And C’s MediaPost’s Wendy Davis reviews the IAB and AAAAs proposed, new Terms & Conditions guidelines which evidently includes this: “Advertisers (and their agencies) can’t now decide to send a second ad to users simply because they already viewed a first […]
Today’s data nugget! How far along are we in this new data-rich world of ad exchanges and demand-side platforms? Not “too” if Google Trends is to be believed. In fact, in the United States., we’re still at 2007 levels when Google bought DoubleClick, Yahoo! bought Right Media and Microsoft acquired AdECN. The “F” bump you’ll […]
Yesterday, BlueKai announced the second edition of its BlueKai Pulse which looks at intent data across its data exchange through the end of November. The report offers insights on consumer buying trends much like the company’s new analytics tool, BlueKai In-Market Reports, which includes access to a a panel of 160 million unique users across […]
Mike “JB” John-Baptiste is CEO of Peerset, an advertising technology company. AdExchanger.com: What is Peerset? MJB: Peerset is an ad targeting service focused on leveraging social psychographics to connect a marketer with a user. Social psychographics is a category of consumer data we are helping the market understand and embrace. Think about it most simplistically […]
Andy Atherton is COO of Brand.net, an online advertising network. A senior agency executive who manages the digital account for an Ad Age 50 CPG manufacturer recently delivered the best line I have heard in a long time. We were talking about Behavioral Targeting (BT) and he said, “In my experience BT is a much […]
John Mracek is CEO of advertising technology company, NetSeer. NetSeer announced a new offering today called “concept-based” advertising. Read the release (PDF). Concept-based advertising sounds a lot like semantic or contextual. Is the “secret sauce” the real-time identification of concept categories like “Italian food” or “headphones”? The secret sauce is the ability to algorithmically, and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Fuel For The Rocket Rocket Fuel has raised $2.85 million more in cash from “existing investor Mohr Davidow Ventures, with participation from other backers and company executives” according to Joseph Tartakoff of PaidContent. Read more. To view the SEC filing, click here. Display Catching […]
John Childs-Eddy is VP of Business Development at Australian direct response ad network, Funbox. AdExchanger.com: How is the Australian ad network business different than ad network businesses in other parts of the world? JCE: It’s far less fragmented. The Australian market is essentially controlled by an oligopoly of a few main publishing players who work […]
Ad software company, Burt, recently announced a free version of Rich, Burt’s new analytics tool for marketers and creative agencies. AdExchanger.com spoke with advertising software company CEO Gustav Von Sydow (AdExchanger.com Q&A) on current challenges for creatives in the space as well as his company’s new product. AdExchanger.com: How are creative agencies adapting to the […]
Toby Korner is VP, Account Management at [x+1], which released a new CPG-focused product today (Release here. More here from AdWeek.) AdExchanger.com: Why offer a CPG product? Curious your thoughts on product development for this as I assume you see identified CPG as low-hanging fruit for a reason – perhaps for brand dollars? TK: You […]
Randy Nicolau is CEO of Demdex, a behavioral data management company. AdExchanger.com: What challenge is Demdex looking to solve in behavioral advertising data? RN: Demdex gives its clients the speed and flexibility to understand and adapt to that rapidly changing “audience data” marketplace. We help our clients better understand the value of the behavioral and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Murdoch-Microsoft Machinations In an effort to undermine Google’s search dominance, Microsoft is reportedly in discussions with News Corp to be the only search engine allowed to index News Corp content. That’s over the top – let’s take it a step further. What if Microsoft […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Lead Gen IPO QuinStreet will be taking the Street by storm as they announced plans for a $250 initial public offering according to alarm:clock. The company is already profitable having logged $17 million in profits through the first half of the year on gross […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. [x+1] Announces Media+1 In a release, [x+1] announced it’s new Media+1 platform – “a full-featured media targeting platform” for marketers and agencies as the audience buying platform arms race continues toward a more self-service endgame. The company added in the release: “The Media+1 platform, […]
TARGUSinfo and Invite Media announced a partnership today. Here is the release. Below is a Q&A on the announcement with David Helmreich is VP of interactive markets at TARGUSinfo and Nat Turner, COO and Founder at Invite Media. AdExchanger.com: What is meant in the release in regards to “accessing AdAdvisor data in real-time”? Is AdAdvisor […]
To close the gap between digital audio ad spend and audience engagement, audio platforms want to get more deeply embedded in omnichannel campaign planning tools.
How can companies put ads in new places without hurting the user experience? Smart TV makers, like Samsung, are adding programmatic ads to the home screen, and Roblox will now show ads to users under 13. We examine the trade-offs as platforms expand their ad footprint.
Innovid’s latest offering serves as the “brain” behind a company’s orchestration layer. Optimum says it reduces manual work and cuts down on execution time.
Advertisers can target high- and medium-attention ad inventory in Amazon DSP while filtering out low-attention placements and made-for-advertising sites.
Marketers and media buyers are gradually getting more comfortable talking about ad campaigns they’re testing on large-language models like OpenAI’s ChatGPT.
In Connected TV Ad Land, proving performance is the priority for video advertisers. To drive more demonstrable reach and results, publishers are trying to expand their reach while wringing more data and AI features into their offerings.
