John Nardone is CEO of X+1, an online advertising technology company. As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Nardone to discuss his company, his views on the space, and the state of X+1 today. AdExchanger.com: What’s your take on consolidation in the ad tech industry right […]
Often, a question doesn’t have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question or topic – and providing a bit of space for it. Today’s participant is Chris Lien, CEO of Marin Software, an advertising platform technology company. He recently answered a series […]
Matt Isaacs is founding partner of Essence, an independent, global digital agency based in the United Kingdom. AdExchanger.com: Please share a brief background on your agency. MI: We’re six years old and have served many of the leading Internet companies, originally, on a UK basis, and then on a pan‑European basis, and now for some […]
Ben Kartzman is CEO of Spongecell, a creative ad technology company. Click below or scroll for more: Looking Back at the Past Year Success Metrics and Engagement Pricing Attribution Funding And The Future On Fragmentation and The Entrepreneur AdExchanger.com: How much has the company changed – or not – in the last year? BK: We’ve […]
Dan Salmon is an equity research analyst at BMO Capital Markets and covers advertising and marketing services. Salmon recently discussed with AdExchanger.com his latest analysis of the marketing ecosystem in a research piece titled, “The Race For The Digital Marketing Hub: Version 1.2.” Download it (PDF). AdExchanger.com: From your analyst point-of-view, what’s the biggest surprise […]
Jeff Hinz has been named Managing Partner, Digital Director, for GroupM agency MediaCom. Hinz has a wide range of agency experience which includes executive roles at ID Media and K2 Digital. Read the release. Hinz offered his thoughts on digital advertising today and some of the challenges ahead. Click below or scroll down for more: […]
Rob Lenderman is Co-Founder, CIO-CMO of BoostCTR, a crowdsourced marketplace the optimization and testing of online ad creative. AdExchanger.com: Where did the idea come for “BoostCTR”? RL: A few years ago I was working at a company that inherited an AdWords account for a multi-million dollar company. They had not had a single text ad […]
Manu Mathew is CEO of Visual IQ, a channel marketing intelligence software company. AdExchanger.com: Let’s start with the name Visual IQ – what’s the idea there? MM: The name Visual IQ represents the two high-level concepts behind the hosted software products that comprise our IQ Intelligence Suite – the first being the world’s most accurate […]
“the creative” is a column focused on the creative side of digital marketing. Tom Moran is Executive Creative Director of Seattle-based digital shop POP. If you work at an advertising agency today, you are likely moving at warp speed in several different directions while staying as synchronized as possible. With so many new platforms, new […]
The marketer speaks. And, this time it’s Verizon’s Patrick McLean at today’s NexTargeting event sponsored by at [x+1] in New York City. McLean, who leads Verizon Interactive, which is the digital marketing arm of Verizon, discussed how his marketing group is driving into the digital, data-driven future as well as scrambling over and around his […]
A couple of weeks ago, Yahoo! announced its new “Search Direct” product which “predicts search results as fast as a person types, character by character, and presents those results” among other features. Read more on the Y! corp blog. Shashi Seth is the SVP of Search products at Yahoo!, Shashi Seth, discussed the implications of […]
Still more curation news in Google Search-land as the company says it’s extending its social search strategy and getting the user to help with better search results through recommendation. What’s the impact on display? More targeting opportunities, perhaps. As has been previously announced, Google will allow users to start blocking results. But in a blog […]
At last week’s Adobe Omniture Summit in Salt Lake City, Utah, Ancestry.com‘s Head of Marketing, Josh Hanna, presented his company’s marketing story in a panel titled “Inuition Is No Longer A Marketing Strategy: The Plight of the Data-Driven CMO.” Hanna discussed his company’s marketing strategy and data’s role in his marketing organizations day-to-day with AdExchanger.com. […]
David Young is Director of Online Marketing at hotels.com. He recently spoke to AdExchanger.com about data-driven media and his expectations for AdKeeper. hotels.com is one of the initial brands to sign-up for Adkeeper’s “keep” product. Read the release. AdExchanger.com: Thinking about hotels.com marketing, it would seem to be very DR (Direct Response) focused as opposed […]
AdExchanger.com reached out to executives at companies involved in creative and display technology for their predictions about the digital advertising ecosystem in 2011. Click a name below to begin, or scroll: Hari Menon, CEO, Tumri Greg Rogers, CEO, Pictela Karl Siebrecht, CEO, AdReady Jesse Thomas, Founder and CEO, JESS3 Gustav Von Sydow, CEO, Burt Hari […]
Dmitry Pakhomkin is Co-Founder and CEO of Goodzer, a location-based, shopping search engine. AdExchanger.com: Where did the idea come from for Goodzer? Is it in market today? DP: The idea came from me and my wife’s personal frustration about local shopping and what could help us find things faster and closer to us. At the […]
Rob Gorrie is CEO of Adcentricity, a digital out-of-home (OOH) ad network. AdExchanger.com: Why did you decide to get into the out-of-home business? What intrigued you? RG: When it really comes down to it, I didn’t decide to get into Digital-Out-of-Home; it was never my intent. A couple of years ago we saw a convergence […]
Dev Patel, VP, Advertiser and Publisher Solutions at Yahoo!, discussed the Dapper acquisition (read the release) and its implications. AdExchanger.com: Can you discuss how Dapper’s technology will enable SmartAds going forward? DP: Dapper’s technology will use consumer ingights from across the Yahoo! network to understand user intent and dynamically generate the creative in real time […]
“the creative” is a column focused on the creative side of digital marketing. Today’s Q&A is with Tom Moran, Executive Creative Director of Seattle-based digital shop POP. AdExchanger.com: Is there a divide between media and creative today? Absolutely not. In the big picture, media is just one of many touch points in the overall creative […]
Hari Menon is CEO of Tumri, Inc., a dynamic marketing solutions company for display media. AdExchanger.com: What has happened with Tumri in the past year? Tumri has undergone a major shift in strategy and management in the last year. Tumri has always had a powerful technology platform that has allowed us to deliver on a […]
“the creative” is a column focused on the creative side of digital marketing. Today’s column is written by Barry Lowenthal, President of kirshenbaum bond senecal + partners‘ The Media Kitchen. The original thesis presented to me by AdExchanger.com was that technological innovation is occurring on the media buying side but there is less innovation on […]
Tsafrir Peles is CEO of DSNR Media Group, an interactive advertising services provider. AdExchanger.com: A bit of history. How DMG pivoted in recent years to meet market opportunities? TP: DSNR Ltd., as a large scale international advertiser, was the first international advertiser on the right media network back in January of 2004, helping Mike Walrath […]
Gill Brown is vp of ad sales for LookSmart, an online advertising network. The company recently reported second quarter 2010 financial results. Click here (PDF). AdExchanger.com: What is LookSmart’s core focus today? GB: The core focus for LookSmart is growing our PPC advertising network to the benefit of both our advertiser clients and our publisher […]
Valassis, a direct-mail and newspaper coupon marketer, said late last week that it has signed a deal with Yahoo! to provide SMBs an expanded digital marketing toolkit as “clients will gain access to Yahoo!’s premium online display advertising inventory and industry-leading behavioral and geographic targeting solutions.” Read the release. John Lieblang, President of Digital Media, […]
Alan Pearlstein is CEO and President of Cross Pixel Media, a data-centric marketing services company. AdExchanger.com: How about a little background? How did you get where you are today? AP: I have always been a direct response marketer by training. The first business I started was a mail order catalog, and in 2002 I launched […]
Tim Hanlon spoke with AdExchanger.com regarding his new role at Catalyst S+F. The Former VivaKi Ventures’ exec, will be joining the marketing firm as a partner and be “responsible for the firm’s venture investment and advisory strategies, as well as the lead consultant on advanced media issues.” Read the release. AdExchanger.com: How will your experience […]
“Displaying Search” is a column capturing the intersection of display advertising and search marketing. Today’s column is written by Nick Talbert, Director of Product Marketing, Eyeblaster, a campaign management and advertising technology company. Search and display budgets decisions made within their silos will only yield non-scalable results. Attribution decisions need to be channel agnostic and […]
David S. Kidder is co-founder and CEO of Clickable, a search networks and social advertising buying platform. AdExchanger.com: What problem is Clickable solving today overall? DSK: Our goal at Clickable is to help businesses survive and thrive by simplifying online advertising success. We began in 2007 with Clickable Pro, our flagship product. Clickable Pro removed […]
MediaMath announced its acquisition of Adroit Interactive, an advertising technology company specializing in multi-variate creative, also known as dynamic ads. Read the release. MediaMath CEO Joe Zawadzki discussed the acquisition and Adroit’s technology. AdExchanger.com: For the creatives – such as those at creative agencies-, how do you make the case for Adroit’s technology being additive […]
Adgregate Markets announced a new partnership with rich media advertising provider, PointRoll, which will embed Adgregate’s Shop Ads e-commerce technology within PointRoll ads. Read the release. Adgregate Markets CEO Henry Wong discussed the partnership and its attribution capabilities. How does the integration work of Adgregate Markets technology into PointRoll technology? Adgregate’s suite of APIs and […]
MMM can tell marketers what worked, but Lifesight’s open-sourced forecasting tool aims to tell them what to do next.
As programmatic buying becomes more common in audio, marketers and platforms fight the temptation to cram in as many placements as possible.
Connected TV advertisers are still pining after show-level control. And PubMatic announced contextual targeting at the episode level is available to media buyers accessing CTV inventory through its platform.
Rather than relying on machine learning, SQREEM uses a mathematical AI model to track how systems change over time and predict audience behavior.
Given how much the market has changed since the Google trial began, and the wiggle room in the ruling itself, publishers aren’t expecting much relief from the court’s behavioral remedies.
Indie agency KWG says sell-side curation can target more high-performing inventory with better match rates and lower data fees than buy-side curation.
