Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Aegis Announces Its DSP In an article in New Media Age, agency holding company, Aegis, announced that it’s entering the agency demand-side platform/trading desk fray and its DSP will be ready in a “few months.” Carat MD Rob Horler tells NMA, “We’re building it […]
Late last week, Acquisio announced that it was integrating DART into its paid search platform Though DART is used for paid search, display advertising may be a logical next step for a platform such as Acquisio’s. Read the release. Martin Le Sauteur, CEO of Acquisio, discussed the implications of the DART integration. AdExchanger.com: Why integrate […]
Click Forensics announced the “beta version of its display ad verification platform which it says “Protects Against Impression Inflation and Fraud.” Read the release. AdExchanger.com spoke to Click Forensics CEO Paul Pellman about the news. AdExchanger.com: Please define what you mean by “impression inflation.” How pervasive is this issue and how do fraudsters pull it […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! On Q1 2010 Barron’s Eric Savitz provides a bulleted list from the remarks made by Hilary Schneider, EVP of Yahoo! North America, at the Goldman Sachs Technology Conference in San Francisco. According to Savitz, Schneider said that the “rebound in brand advertising the […]
Carnet Williams is CEO and Co-Founder of Sprout, a brand engagement ad platform. AdExchanger.com: Let’s start with the name – how does “Sprout” mesh with what you’re doing today? And, what problem is Sprout solving and how does this play out with your announcement about Disney? CW: The display advertising business is still incredibly young. […]
WildTangent, with an online games ad network of over 100+ million unique users according to the company, announced a “unique advertising platform, BrandBoost™, which provides brand marketers the opportunity to reward gamers with complimentary game play and virtual items in return for brand engagement.” Read the release (PDF). WildTangent’s EVP of Business Development and Marketing, […]
Jeff Zwelling is CEO and Co-Founder of Convertro, a marketing metrics attribution company. AdExchanger.com: What problem is Convertro trying to solve? JZ: Marketers today are in large part “flying blind” when it comes to properly allocating their marketing dollars among their various marketing channels. I say this because most advertisers are relying upon outdated tracking […]
“the executioner” opinion expressed below is written by Natalie DiBerto, Lead, Account Services, ATOM, at Razorfish. Advertisers often feel their brand is their most valuable asset and spend lots of time, effort and money to build and maintain it. Of course an advertiser would know their audience, right? Right, but the real question is if […]
A (somewhat) weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Michael Walrath is the former CEO of Yahoo!’s Right Media. As eBay became pervasive, a slew of companies appeared with the sole purpose of helping people buy and sell goods on the giant auction site more effectively. These service businesses earned a slice of the transaction value for their efforts. Others took a different approach. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Choose Your Weapon The Wall Street Journal’s Suzanne Vranica takes a look at recent efforts by a combo of Publicis Groupe, Microsoft, Yahoo, CBS and Hulu that is trying to find a more effective way to advertise through online video. The answer? Let the […]
“Displaying Search” is a column capturing the intersection of display advertising and search marketing. Today’s column is written by Dax Hamman, VP, Display Media, at iCrossing, a digital marketing agency. The average search marketer doesn’t rate display very highly. They operate in a very ROI-orientated world based on hard facts and close to 100% accountability. […]
“Displaying Search” is a column capturing the intersection of display advertising and search marketing. Today’s column is written by Justin Merickel, VP of New Product Development and Marketing at Efficient Frontier, a search engine marketing solutions company. The other day a group of us at Efficient Frontier gathered in a conference room to discuss display […]
Publicly-traded Inuvo announced that it has raised $4.2 million in a public offering with funds to be used for ongoing expansion of its ad platform for the lead gen space. Read the release. Rich Howe, CEO of Inuvo, discussed the new funds and the evolution of Inuvo with AdExchanger.com. AdExchanger.com: How does raising funds in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New Exec To Oversee Cadreon AdWeek’s Brian Morrisey covers the hiring of Matt Freeman by IPG’s Mediabrands unit. Freeman will “serve as CEO of Mediabrands Ventures, a new unit built to oversee 16 digital specialist marketing companies in the Mediabrands portfolio, including search firm […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. VideoEgg On Profitability First Bizo, now VideoEgg is promoting their 2009 revenues as the video ad network says that it has seen a doubling of revs in the past year to $25 million in annual revenue for 2009 – plus “7 consecutive months of […]
“Displaying Search” is a column capturing the intersection of display advertising and search marketing. Today’s column is written by Tim Ogilvie, CEO of AdBuyer.com, a demand-side optimization platform. Many search marketers want to expand into the display ad exchanges but aren’t sure where to get started. Auction-based pricing looks familiar, but there is a dizzying […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Old People Like Display Recent research by the Yahoo Labs team suggests that, sure, display positively affects purchase – but wait! There’s more… According to the San Francisco Chronicle, “The research found an approximately 5 percent increase in spending among those who had seen […]
Markus Frind is CEO of PlentyOfFish.com, an online dating site. AdExchanger.com: The background is fairly well-known about Plenty of Fish (Inc. Magazine, 2009) – free dating site that has taken off with huge traffic and interest – and all built and serviced by one guy – you. Have things changed? Hire anyone? MF: I don’t […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Zach Coelius, CEO of Triggit, an online advertising technology company. It would be hard not to notice that display media buying is changing dramatically. Interesting new companies are popping […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pewing The Internet Pew Internet has released its latest findings from a survey conducted last month on “Internet, broadband, and cell phone statistics.” Though it didn’t find many trends as most results were flat compared to the previous study, there is a cornucopia of […]
Aggregate Knowledge announced today that it raised $9 million in a round led by OVP Venture Partners and with additional participation from Kleiner Perkins Caufield and Byers, DAG Ventures, and its original existing angels. See the release. AdExchanger.com asked Martino about Aggregate Knowledge business and the funding environment for ad technology today. AdExchanger.com: In the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Your New T’s And C’s MediaPost’s Wendy Davis reviews the IAB and AAAAs proposed, new Terms & Conditions guidelines which evidently includes this: “Advertisers (and their agencies) can’t now decide to send a second ad to users simply because they already viewed a first […]
Today’s data nugget! How far along are we in this new data-rich world of ad exchanges and demand-side platforms? Not “too” if Google Trends is to be believed. In fact, in the United States., we’re still at 2007 levels when Google bought DoubleClick, Yahoo! bought Right Media and Microsoft acquired AdECN. The “F” bump you’ll […]
Yesterday, BlueKai announced the second edition of its BlueKai Pulse which looks at intent data across its data exchange through the end of November. The report offers insights on consumer buying trends much like the company’s new analytics tool, BlueKai In-Market Reports, which includes access to a a panel of 160 million unique users across […]
Mike “JB” John-Baptiste is CEO of Peerset, an advertising technology company. AdExchanger.com: What is Peerset? MJB: Peerset is an ad targeting service focused on leveraging social psychographics to connect a marketer with a user. Social psychographics is a category of consumer data we are helping the market understand and embrace. Think about it most simplistically […]
Andy Atherton is COO of Brand.net, an online advertising network. A senior agency executive who manages the digital account for an Ad Age 50 CPG manufacturer recently delivered the best line I have heard in a long time. We were talking about Behavioral Targeting (BT) and he said, “In my experience BT is a much […]
John Mracek is CEO of advertising technology company, NetSeer. NetSeer announced a new offering today called “concept-based” advertising. Read the release (PDF). Concept-based advertising sounds a lot like semantic or contextual. Is the “secret sauce” the real-time identification of concept categories like “Italian food” or “headphones”? The secret sauce is the ability to algorithmically, and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Fuel For The Rocket Rocket Fuel has raised $2.85 million more in cash from “existing investor Mohr Davidow Ventures, with participation from other backers and company executives” according to Joseph Tartakoff of PaidContent. Read more. To view the SEC filing, click here. Display Catching […]
John Childs-Eddy is VP of Business Development at Australian direct response ad network, Funbox. AdExchanger.com: How is the Australian ad network business different than ad network businesses in other parts of the world? JCE: It’s far less fragmented. The Australian market is essentially controlled by an oligopoly of a few main publishing players who work […]
Simon Property Group, the largest shopping mall operator in the world, is taking its biggest step yet into the world of data-driven advertising. On Thursday, the company launched Simon Media Network, its version of a retail media network.
TTD is introducing agentic AI workflow improvements and automated audience building, which are quickly becoming table stakes for programmatic platforms.
In the modern streaming landscape, everything old is new again. At least that’s the case for NBCUniversal, which is trying to bring back bundled distribution deals and appointment viewing.
OpenX CTO Joel Meyer, who was named Prebid’s new chairman, previews the org’s next phase and helping publishers navigate competing agentic protocols.
Alphonso – LG’s ad tech division – finally has a way out of its legal drama with parent company LG Electronics. Actually, it has three potential options.
Much like the ecosystem of life that surrounds a blue whale, a market of AI SaaS vendors is springing up around the biggest AI companies. And AI data startup Micro1 is emblematic of the shifting nature of these early-stage AI vendors.
