Marketers

US Bank CMO Michael Lacorazza on the brand’s novel use of AI: Creating avatars of key target customers to capture insights and inform ad creative.

With a growing array of platforms and channels competing for consumer attention, advertisers have been increasingly looking for ways to understand which ads and placements drive engagement and sales – not just engagement and sales that would have happened anyway but true incrementality.

After a reenergizing week at the Cannes Lions festival, here are six observations on how our industry is changing to meet its new challenges.

Fragmentation was on the list of hot topics at Cannes 2025. Allison Schiff, Managing Editor of AdExchanger sat with MiQ’s Tom Richards to learn how MiQ is unifying the complex programmatic landscape for advertisers with MiQ Sigma, a conversational AI agent that transforms hours of manual work into moments of strategic insight. Discover how MiQ […]

From Cannes Lions, our editorial team discusses the mix of perspectives on the ad industry’s application of AI: the opportunity, the hesitation and the predictions of how it will disrupt marketing.

When it comes to the red-hot retail media sector, history doesn’t have to repeat itself. Here’s how to add accountability and transparency to a space where those attributes are sorely lacking.

Last year, Linkedin launched its first beta test into the CTV ad buying space. Now, the product is finally generally available in the US and Canada.

LGBTQ brands seek new revenue streams as many advertisers pull back on Pride month this year due to public backlash and the current administration.

Economic uncertainty provides the perfect scenario for demonstrating marketing’s essential role in driving growth, resilience and adaptability. Here are actionable strategies CMOs can take to thrive amid market volatility.

CEOs fear their marketing has lost the plot; WhatsApp introduces ads; Meta’s making its users feel unsafe.