Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Retargeters Banned! Schwaaa? All Things D’s Peter Kafka says that retargeters are banned on Yahoo!: “People familiar with Yahoo say that this week it told at least three retargeting companies — Criteo, TellApart, and ValueClick’s Dotomi — that it would stop selling them its […]
Good times were had by all at the AppNexus Summit in NYC today, as AppNexus gathered Yahoo!, Microsoft and Aol together for a little chat about their, potentially, big deal that will allow each of the three, huge publishers to sell each other’s “premium,” non-guaranteed, display inventory. (Tuesday’s press release here.) Participants for the panel […]
Yesterday, Yahoo!, Aol and Microsoft announced that they were going to sell each other’s “premium” non-guaranteed display inventory through Microsoft Exchange (supported by AppNexus) and Right Media Exchange. From the release, RTB will be a part of the mix: “By integrating one another’s real-time bidding (RTB) technologies to facilitate the availability of nonreserved inventory by […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DG Reports, New CEO DG, owners of MediaMind, Unicast, Eyewonder and more, reported its third-quarter financials yesterday saying it had $84.6 million of revenues and a GAAP net loss of $4.1 million and said, “The Online Segment generated revenue of $24.0 million, an increase […]
David Norris is CEO of BlueCava, a device ID technology company. The company recently announced $9.5 million in additionial venture funding. Read more. As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Norris to discuss his company, his views on the space, and the state of BlueCava today. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pooling Inventory ClickZ’s Zach Rodgers sees challenges for the new Yahoo!/Aol/Microsoft coalition with operations, data ownership and “a third danger is that the integration could remove the differentiating audience characteristics of the companies’ three ad network products: Yahoo’s Network Plus, AOL’s Advertising.com, and the […]
It’s only been 60 or so days since All Things D’s Peter Kafka broke the story, but Microsoft, Yahoo! and Aol made it official in a press release: “The agreements will allow ad networks operated by Yahoo!, Microsoft and AOL to offer each other’s premium nonreserved online display inventory to their respective advertising customers.” And […]
Today’s mega-retailers sit in a unique position that will prove a critical element to media online and off. They have a store at the corner. Many corners. And that’s because – news flash – humans aren’t going all-digital with an I.V. into a data warehouse. Though we may spend endless hours in our Facebook world […]
John Squire is Chief Strategy Officer of Coremetrics, an IBM company. He discussed his company’s new enterprise analytics product and digital data exchange as well as marketing challenges with data today. Click below or scroll down for more: Unica and Coremetrics Where SPSS Fits The Digital Data Exchange Agencies and IBM AdExchanger.com: Can you talk […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Nisenholtz Exits NY Times NY Times Company digital ops chief Martin Nisenholtz announced he is retiring after leading the publisher into the digital age beginning in 1995. According to paidContent’s Staci Kramer, Nisenholtz will not be replaced and his duties will be absorbed by […]
It’s easy. It’s hard. It’s complex. It’s too complex. Opinions vary widely on the platform buying capabilities available to the demand-side as it looks to exploit opportunity in the data-driven ad ecosystem. AdExchanger.com asked a selection of demand-side executives to share how they think platform buying is performing today. Specifically, the question is: “What’s the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Groupon Has $700 Million Groupon finally went public on Friday effectively putting an end to stories about Groupon trying to go public. Read about it. In the process, the IPO gates may not have swung wide open for advertising-related tech startups, but the gates […]
On Tuesday, sharing data company Clearspring announced the acquisition of Xgraph, a “data science company focused on modeling and monetizing the web-wide social graph.” Read the release. Clearspring CEO Ramsey McGrory discussed the acquisition and its implications. AdExchanger.com: Why was this be the right time to buy XGraph? What was going on at Clearspring that […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Valueclick Making Cash What’s happening with media? Watch Valueclick. First some data – online media and advertising tech company Valueclick reported Q3 2011 earnings largely in line with Wall Street expectations as the company earned a fat $37.9 million in profit on $137 million […]
Claiming an “average 20% revenue lift for adopted recommendations”, Google’s DoubleClick Ad Exchange announced this week that it was allowing its ad exchange publishers to set price floors as well as the ability to take advantage of new CPM pricing recommendations. Read the blog post. DoubleClick Ad Exchange’s product management director, Scott Spencer, answered questions […]
Brad Rencher is SVP and GM, Omniture Business Unit, Adobe. On Tuesday, he discussed his company’s acquisition of Auditude, data-driven marketing, and the Adobe strategy ahead. Click below or scoll for more: Why Buy Auditude? Other Acquisition Possibilities On Merging The Creative Of Adobe, Data Of Omniture Ad Networks And Exchanges AdExchanger.com: What were some […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Aol Display Growth Aol released its Q3 2010 earnings and results appeared decent, but still not quite the clear turnaround Aol is striving for – yet. Display showed 14% growth with the inclusion of display placements from HuffPo and TechCrunch. Without those two, “pro […]
Yesterday, Adobe announced that acquisition of video monetization platform Auditude as Adobe said in a release that it was looking to provide an “end-to-end video offering (…) with the goal of helping customers build long-term businesses through the delivery of quality video content and superior viewing experience across all IP-enabled devices.” No terms were announced […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Steve Sullivan, VP, Digital Supply Chain Solutions, IAB. In the 1991 Australian film Proof, Hugo Weaving plays a blind photographer named Martin, who must rely on his other senses […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adding To The Long Tail Not to be left out of yesterday’s M&A party, Adknowledge has added another arrow to its performance media quiver as the company announced it has acquired Facebook ad platform company Toronto-based Ad Parlor. AdParlor says in the press release […]
Michael Katz is CEO of interclick, an online advertising technology company that was acquired yesterday by Yahoo!. Read the release. Katz shared a few thoughts on the transaction with AdExchanger.com. AdExchanger.com: Why sell now? MK: This is about accelerating our roadmap. We believe in the tremendous opportunity to benefit from each other’s core strengths. For […]
Steve Fletcher, managing director at boutique investment bank GCA Savvian, helped broker the Yahoo!/interclick deal and was lead financial adviser to interclick. Fletcher discussed the transaction and its particulars. AdExchanger.com: What are some of the key challenges of bringing together two public companies like Yahoo! and interclick? SF: It’s always difficult to combine two public […]
Today, in spite of no CEO and rumors swirling that it will be acquired, Yahoo! acquired interclick, an advertising network which has focused on evolving its business to take advantage of the data-driven advertising space. Total cost of the deal is $270 million – all cash. Read the release. Click below for a selection of […]
Greg Coleman is President of Criteo, a personalized advertising technology company. As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Coleman to discuss his company, his views on the space, and the state of Criteo today. AdExchanger.com: How would you summarize your experience at Criteo since you arrived […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. It’s Not An Ad Exchange In an opinion piece on ClickZ, Adnetik CEO Ed Montes argues that there are no true advertising exchanges in the sense that they mirror information symmetry between buy and sell sides of financial markets, for example. “…One can question […]
Jeff Dittus is CEO of Campaign Grid, a data-driven ad platform for political campaigns. AdExchanger.com: How did Campaign Grid begin? JD: The founding of CampaignGrid was an accident. My partner Rich Masterson was asked to run for Congress in the suburbs of Philadelphia. As he was putting his campaign together he priced out how much […]
