It’s been three years since Adobe embarked on the digital acquisition spree that would bring it a major analytics platform (Omniture), a DMP (Demdex) and a media buying platform (Efficient Frontier). How to measure its success to date? Financial results tell one story. In Q3 2012 the digital marketing suite delivered 40% growth in revenue, […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Greg Keller, Chief Operating Officer at LinkSmart. Green arrows up. Red arrows down. The distillation of large amounts of data into simple information that users can understand and take […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Price Per Second On Digiday, Josh Sternberg takes a look at StumbleUpon advertising and its “native” format. He finds a creative pricing structure: “The most common pricing for advertisers on StumbleUpon is a flat fee of 10 cents per engagement of anything five seconds […]
Ad networks are alive and well when it comes to certain discrete, vertical markets. Jim Barkow can attest. He was CEO of shopper media/e-commerce ad network Longboard Media, up until early November when he — along with his company — were acquired by Bazaarvoice. (See the release.) Barkow, who will stay on as Bazaarvoice’s GM […]
When it comes to e-commerce, there’s Amazon and then there’s everybody else. Whether a retailer specializes in flash sales or in subscription-based, curated “boxes of merchandise,” all companies in the space are defining themselves against what Amazon has achieved and what it, as general go-to for everything from books to music to household items, can […]
Offered without comment, here are two recent quotes about Walmart’s approach to digital innovation: “We are uniquely positioned to give customers anytime, anywhere access to Walmart by combining the smartphone, online, and the physical stores. Ultimately, that will give us an edge over any competitor. …We’ve hired hundreds of incredibly talented people, in Silicon Valley […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Mendez, CEO and founder of Yieldbot. “It’s still day one (for the Internet). The alarm clock hasn’t even gone off. We haven’t even hit the snooze alarm. […]
With the ecosystem providing insights on “programmatic buying” and “programmatic selling” last week, we reached out to a new group of executives to define one of the key underpinnings of programmatic media – whether display, mobile, social, etc. – and asked: “What is Real-Time Bidding?” Click below or scroll down for more: Scott Spencer, Director […]
J.T. Batson is leaving his post at media buying workflow systems provider Mediaocean to become chief revenue officer at Cumulus Media, which is primarily known for running the former ABC Radio Network. Meanwhile, Mediaocean, which was the resulting brand from last year’s merger between Mediabank and Donovan Data Systems, will not be replacing Batson directly, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Upfront Momentum? This past spring’s attempt to formalize Digitas’ NewFront — the four-year-old online ad sales-focused event designed to capture the attention of media buyers attending the TV upfront presentations — was a big production. And now, the Interactive Advertising Bureau says it will […]
The three days following Thanksgiving delivered a strong beginning to the online Christmas shopping season, several reports suggest. While sales figures will have to wait for Cyber Monday (Nov 26), Monday (Dec 3) and Green Monday (Dec 10) – the 3 heaviest online shopping days for 2011, according to Jefferies analyst Brian Pitz – all […]
“Discovery” and “curation” have become big buzzwords for e-commerce start-ups, as flash sales and daily deals-based social shopping reach the saturation point for many consumers. Brands like Birchbox, PopSugar and the year-old Cravebox are trying to entice consumers with a subscription-based model that sends consumers sample products in the hopes of connecting brands and shoppers […]
Any media agency will tell you it’s innovating hard around data in campaign planning and reporting. But what does that mean exactly? For Universal McCann, the global media arm of McCann Worldgroup, today’s challenge in analytics isn’t methodological. It’s all in the follow through – creating standardized measurement approaches and then getting insights into the […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kevin Haley, Chief Scientist at Videology. Verification is good. Everyone wants to know that what they bought is what they got. With regard to online video, for years the […]
Those signs in the mall aren’t ready to talk to you – yet. Today, when it comes to advertising, real-time insights into responses evoked at the neuro — or brain — level have only made their way into movies such as “Minority Report” (see clip) as Hollywood plays with the eerie potential of addressability. Nevertheless, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Chango And Cash Chango, the self-described, programmatic marketing platform has raised $12 million to help build out its retargeting system. In addition to ramping up its technology, the company is looking to hire at least 50 new engineers and sales people. “Our clients are […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Traditional branding exercises often focus on questions that can seem a little silly. What color is your brand? What shape? Percolate founder Noah Brier says his company sprang in part from the realization that “What does your brand consume?” also needs to be part of that equation. The company, which has been compared to Buddy […]
The Interactive Advertising Bureau, Media Ratings Council, and other associations recently completed a study of viewable impressions conducted with 17 advertisers across 12 agencies that encompassed roughly 3 billion impressions. The MRC aggregated and analyzed the data, and released a handful of nuggets publicly. Jessica Sanfilippo, Group Media Director with participating agency 360i, discussed some details of the […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mukund Ramachandran, General Manager, Brand Advertising Solutions, DataXu. Over the summer, Bob Arnold of Kellogg started a column called Brand Aware on AdExchanger. Bob wrote something everyone in digital marketing can relate to: […]
Facebook’s menu of ad types is growing longer all the time. And as the company continually tests new formats, it’s getting harder to keep track of all of them. Below is AdExchanger’s attempt to provide a snapshot of all relevant and current paid media products the company has on offer, along with a few that […]
From Grapeshot CEO John Snyder’s vantage point, a culture of innovation and a willingness to partner in the UK has created new opportunity for his company. Having originally entered the ad tech space targeting the sell-side in 2008, Grapeshot has since pivoted and brought keyword targeting to European — and soon U.S. — ad buying […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Do Not Track Unboxed AdAge takes Microsoft’s Internet Explorer 10 browser for a spin to see how the default Do Not Track setting works. Ad Age’s Kate Kaye writes, “The DNT tool can’t be found under the Privacy settings where many users are bound […]
Media intelligence platform Aggregate Knowledge (AK) recently recently partnered with IBM to plug the AK platform into the IBM Digital Data Exchange. See the release. CEO Dave Jakubowski sees an overarching theme of “interoperability” in the deal as he says IBM marketer clients will be able to unlock what is going on with their website […]
The Black Friday holiday shopping tradition has been turned on its head, thanks to social media and Facebook. While retailers continue to encourage customers to rise before the sun on the day after Thanksgiving, they are adding ever more Facebook deals and apps, as well as mobile tools, that can be used throughout Thanksgiving week. […]
Female-leaning lifestyle content network Glam Media is the latest publisher to adopt the private exchange model, as more companies look to buttress and protect their guaranteed, direct sales with the increasing demands for more real-time offerings for advertisers. Rubicon Project will power the exchange for GlamAdapt, the publisher’s ad serving unit. The move comes at […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jessica Sanfilippo, group media director at 360i. Below the fold, partial ad loads, and other related (and unwanted) occurrences on the island of misfit banners are the digital equivalents […]
Yesterday, we asked industry leaders to describe programmatic buying – and today we explore programmatic selling. Publishers are reviewing and implementing solutions that address opportunities around audience buying in digital. In an effort to help bring understanding to the sell-side version of ‘programmatic,’ AdExchanger asked several executives their thoughts on the following: “What is programmatic selling?” […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Weather Change As it continues to ramp up technology aimed at better performance for predicting weather and related ad trends, The Weather Company (FKA, The Weather Channel) is bringing in ad tech vet Vikram Somaya from Thomson Reuters to run a newly created division […]
The industry has made striking advanced in tracking the value and attributes of biddable online ad inventory, but the road ahead is long. That much was clear at the Interactive Advertising Bureau’s Ad Operations summit in New York. In a discussion of inventory packaging and pricing, Neal Richter, chief scientist at Rubicon Project, and Art Schram, VP of Glam […]
