Facebook’s stock took an unprecedented beating last week after the company raised concerns about its future growth – but the show must go on, and it’s gotta be measured. On Tuesday, Facebook said it’s making a bunch of modifications to the way it measures video in the news feed, with the goal of giving advertisers a […]
Many in the ad tech industry view demand-side platforms (DSPs) as commodities. Sizmek is hoping to prove otherwise, as it took the wraps off a revamped buying platform Tuesday. Made from the old Rocket Fuel DSP, the new offering, according to Sizmek CEO Mark Grether, has a more streamlined user interface than its previous iteration, […]
By Sarah Sluis, Ryan Joe, Allison Schiff, Alison Weissbrot and Rae Paoletta Programmatic is expanding, becoming a glossier way to transact and add value to both the buy and sell sides. “We are moving rapidly into a programmatic-first world,” said Sal Candela, president of enterprise partnerships at Omnicom. “There is a surge of quality inventory […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Victor Wong, CEO at Thunder Experience Cloud. After investing in big data for the last few years, enterprises found themselves drowning in so much data that they didn’t know what […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Read Favored To Run WPP Speculation has swirled for months about who will succeed Martin Sorrell as CEO of WPP, and we may finally have an answer. Mark Read, CEO of Wunderman and co-COO at WPP since Sorrell’s departure, has emerged as the top […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. When Director of Analytics and CRM Madelyn Mills joined Providence St. Joseph Health, the hospital group was transforming from a holding company into a unified enterprise. There was no central marketing function, and Mills helped build a consolidated […]
This article is sponsored by Throtle. As consumers bounce relentlessly across an increasingly wide array of devices and applications, the data trail they leave behind becomes more and more fragmented. And that’s a problem for marketers who are often left wondering: Who’s the person behind the screen – exactly – that we’re talking to? To solve […]
Another day, another Facebook blunder, mishap or scandal – or so it’s felt since the Cambridge Analytica storyline started to unfurl in mid-March. But the nonstop headlines and incremental news hits make it easy to lose historical perspective. (As a colleague recently noted with surprise, “Wait, the Cambridge Analytica news only came out five months […]
National advertisers don’t particularly covet college media inventory. The buying process is manual and clunky, and the ad is often just an image slapped onto a rudimentary webpage. And don’t even think about any meaningful ad verification. On the other hand, college media reaches a demographic that is very much coveted: affluent 18- to 24-year-olds […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andreas Reiffen, founder and CEO at Crealytics. If there’s one indisputable truth about digital media, it is that digital is measurable. While that’s bona fide, debate still rages around what’s […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Mike Rosen, executive vice president of advanced advertising and platform sales at NBCUniversal Media. It’s the rallying cry of today’s TV doomsdayers who believe that consumers want to avoid all advertising on TV: “Shut […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Opera, The Other Operator The Norwegian software company Opera, maker of eponymous web browsers and mobile apps, IPO’d on the Nasdaq stock exchange last Friday, raising about $115 million. Opera has a 2% sliver of the global browser market but hopes to grow along […]
The Trump administration’s Commerce Department is in talks with tech and internet providers, including Facebook, Google, AT&T and Comcast, to craft a proposal addressing online privacy. The Washington Post reported the news Friday. Why now? The administration is succumbing to pressure amid global criticism that a lack of online privacy regulation led to foreign meddling […]
That moment when you realize Wall Street will never give you a break, even if you beat on revenue and report profits. #MAUproblems. Twitter’s stock tanked more than 16% in pre-market trading Friday morning based on lackluster user growth in Q2, despite reporting a 24% overall revenue uptick and a third sequential quarter of profitability. […]
AMC Networks said Thursday it will allow advertisers to dynamically insert ads to reach specific households, marking its first foray into addressable TV. The offering will be available in the fourth quarter, said Adam Gaynor, AMC’s VP of advertising and data solutions. Sorenson Media’s addressable ad platform will power the capability with Samsung smart TVs […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an independent audience strategy consultant. Today’s increasingly enhanced privacy era requires a closer collaboration between media companies and their audiences, based on a true value exchange, trust and transparency. Users who […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by George W. Ivie, CEO and executive director at the Media Rating Council. Many people in our business like to quote John Wanamaker about the inability to determine which 50% of […]
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Transformation Diet MDC Partners has cut five employees from its leadership team. The firm declined to break out which roles were affected. “As we look to the future and refine the structure of our organization to best support our clients and agency partners, […]
Amazon’s ad business continued to throttle up in the second quarter. The ecommerce giant’s “other” revenue category, where it houses advertising sales and services such as marketing measurement, cleared almost $2.2 billion, more than double the $945 million earned during the same period last year, according to the company’s earnings report, released Thursday. Amazon’s gross […]
Comcast’s strategy has long been to invest in every area where customers get their entertainment or information, so that even if one line of business is affected by changing consumer preferences, another could benefit. Cord cutters, for instance, reduced Comcast’s video business but aided its broadband business. The following are items of interest gleaned from […]
Even Facebook isn’t impervious to the downstream effects of repeated scandals, macro privacy trends and the law of large numbers. With Cambridge Analytica, the General Data Protection Regulation (GDPR) and flatlining use in North America, which is Facebook’s most lucrative market, the buck had to stop, or at least stall, sometime. It did so on Wednesday […]
This is a new podcast from AdExchanger. It will be available wherever you subscribe to podcasts. In the wake of Facebook’s suspension of social listening tool Crimson Hexagon from its platform late last week, it’s easy to trace the reason for the crackdown to residual squeamishness from its Cambridge Analytica nightmare. In the latest episode […]
From AT&T buying Time Warner to Disney’s purchase of 21st Century Fox, there’s been no shortage of media mega-mergers in the market. But those macro-deals overshadow smaller mergers and bolt-on acquisitions that made up the bulk of activity in the media and telecom sector for the first half of 2018, said Bart Spiegel, US media […]
While most of Spotify’s ad-supported revenue comes from direct-sold inventory, its programmatic self-serve platform is growing fast – and now brings in 20% of total ad revenue. In Q1, Spotify reported that its programmatic revenue grew 94% in 2017 but did not break out a figure. Spotify launched its self-serve platform, Ad Studio, in the […]
Google will make Ads.txt-authorized-only buying the default setting for its Display & Video 360 (formerly DoubleClick Bid Manager) platform by the end of the year, the company said Thursday. A month ago, Google gave clients the option of only buying ads with approved Ads.txt files, but Display & Video 360’s default buying option still included […]
Forward-thinking public relations firms are becoming savvy programmatic media buyers as the worlds of earned and paid collide. Paid social has been a core skillset for PR professionals for some time, but PR firms are now hiring talent from media agencies and building sophisticated programmatic strategies as clients ask for more measurable outcomes. “PR is […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lance Neuhauser, CEO at 4C Insights. The battle over the millions of brand advertising dollars that were routinely funneled to linear television has heated up to the point where it now resembles the climax of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peter Lenz, senior geospatial analyst at Dstillery. In late June, Verizon made the somewhat controversial decision to stop selling location data to third-party brokers. AT&T and Sprint quickly followed, making […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Young Guns Viacom is negotiating to acquire AwesomenessTV, according to Bloomberg. AwesomenessTV is a joint venture between NBCUniversal, Verizon and Hearst that originated as a YouTube channel. It’s not the first time this year that Viacom has tried to acquire its way to a […]
