Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Up For Sale Disney is considering selling ABC and its eight local stations. Nexstar Media Group is a possible buyer, Bloomberg reports. Disney CEO Bob Iger recently said he’s open to selling some of the company’s TV networks. Linear is a loss leader […]
Media mix modeling is back in fashion. Meta, Amazon and Google are finding ways for marketers to measure the effectiveness of their entire advertising spend. Should we trust them?
Some form of retail media standardization seems inevitable at this point. But retail media campaigns defy the notion of standardization.
Pacvue’s Melissa Burdick talks about the growing role of automation in commerce, the grocery wars and retail media.
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Thank You, Next Amid all its other TV measurement drama, Nielsen is swapping CEOs, Ad Age reports. David Kenny, CEO since 2018, will be succeeded by Karthik Rao, leader of the company’s audience measurement unit. (Nielsen split into three divisions during a business reorg […]
Pinterest unveiled several new ad products and ecommerce integrations during its third annual global advertiser summit, Pinterest Presents, on Wednesday.
Snowflake is “becoming infrastructure for businesses developing data-driven marketing applications,” CMO Denise Persson told AdExchanger.
Infillion is finally unveiling its intentions for MediaMath after buying the company out of bankruptcy during an auction last month.
The UK-based ad marketplace announced an additional $1.25 million in funding to supplement its $3 million Series A round, with the goal of attaining profitability.
