You know you’ve won the lottery as a brand when you go viral on TikTok (for a good reason). Last year, it was Ocean Spray, and this year it’s Gap, whose vintage logo sweatshirts – the brown one, in particular – made a comeback on TikTok as an unexpected fashion trend of 2021. Gap capitalized on […]
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Jo Kinsella, President, TVSquared. Since the dawn of TV, Nielsen ratings have been the gold standard for marketers. They measured the percentage of a group (e.g., women aged 18-49) or households in a particular designated […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amped Up In the wake of Nielsen losing its Media Rating Council accreditation for National and Local TV ratings, measurement companies like Comscore and VideoAmp are maneuvering to take advantage. But when it comes to cross-platform measurement as an alternative currency, VideoAmp has the […]
While diversity, equity and inclusion (DEI) efforts to work with minority-owned media companies and hire a diverse workforce are important, brands also need to address a rapidly changing cultural landscape in the United States, according to Isaac Mizrahi, co-president and COO of Miami-based multicultural ad agency Alma Ad Agency (no relation to the fashion designer). […]
As of September 1, Verizon Media is now officially … Yahoo. Was that on anyone’s 2021 bingo card? Guess everything old is new again – with a twist. This week on AdExchanger Talks, we catch up with Iván Markman, who joined Verizon Media in early 2019 as chief business officer and now fills the same role […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rich Calkins, Director of Product Management, OpenX. For ad tech wonks who spend countless hours in industry working groups, getting deep in the weeds to solve problems is all but required. But when it […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tale Of Two Internets Apple’s and Google’s user privacy rules have caused distress among advertisers and might reshape the internet itself, The New York Times reports. Audience-targeting tech (i.e., site tags and third-party cookies) helped morph many ad tech and social media platforms into […]
The $3.1 billion deal on AdExchanger’s radar this week? TransUnion’s acquisition of Neustar. The deal brings together an identity resolution company with a credit reporting agency. But why is identity being tied together through these two companies? And should this raise privacy red flags? To answer those questions, we bring on former Neustar executive Steven […]
Facebook said on Thursday that it’s testing and introducing a batch of new products and tools that aim to help businesses personalize the experiences they offer on Facebook without resorting to targeted advertising. The products also make it easier for businesses to manage their day-to-day interactions with customers across Instagram, WhatsApp, Messenger and the big […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gary Kibel, a partner in the digital media, technology and privacy practice group at Davis + Gilbert. Since the early days of the internet, when federal regulators expressed concern that […]
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. The words we use matter. Last month, for example, the Media Rating Council recategorized the term “over-the-top” as “connected TV,” which is what most people in the industry mean when they refer to streaming. The distinction is important, because it helps buyers […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reddit And Weep Reddit could clear $350 million in ad revenue this year, double its earnings from 2020. But Reddit’s percent-growth rate is high because revenue is relatively low; Pinterest has a similar number of active users, but earned $1.1 billion in the first […]
The country’s largest grocers are adapting to new shopping habits with a hybrid model that combines their brick-and-mortar footprint with online advertising platforms. Although Amazon paved the way with its ad platform and 2017 acquisition of Whole Foods, grocery giants, including Kroger and Walmart, are also investing heavily in sponsored search and programmatic. And now […]
Apple will release iOS 15 – which comes with a bunch of new privacy features – on Monday, September 20. News of the release date dropped on Tuesday without much fanfare, the same day as Apple’s virtual event, where company executives fawned over the new Apple Plus TV lineup and extolled the virtues of the iPhone […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Contextual Seed The contextual ad tech startup Seedtag raised $40 million, Business Insider reports. The Spanish company plans to add 30 employees and expand its US footprint. Before this round, Seedtag had raised $6 million to date. But contextual targeting is a buzzy category, […]
Unified auctions yield better results for app publishers than waterfall-based mediation … right? In theory. But developers aren’t making as much money as they could from in-app auctions despite the promise of increased average revenue per daily user. In-app auctions generate better CPMs for publishers because advertisers can compete for impressions in real time … […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Party Line The Washington DC Attorney General’s office expanded its antitrust suit against Amazon. The complaint initially targeted Amazon’s third-party seller policies and now also encompasses first-party seller deals. The crux of the AG’s case against Amazon’s first-party seller policies is the “Minimum […]
TransUnion has agreed to plunk down $3.1 billion in cash to acquire identity resolution provider Neustar from private equity firm Golden Gate Capital. Neustar was taken private and acquired by a group of investors led by Golden Gate in late 2016 in a deal valued at $2.9 billion – which would make Neustar’s sale to TransUnion, […]
The prevalence of algorithmic bias is more lamentable than it is surprising considering the dearth of diversity in the computer science field specifically and in STEM professions more broadly. “The impact of algorithms is something that’s hiding in plain sight, but many of us are only just becoming aware of the effect it has on […]
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Sona Pehlivanian, vice president, addressable campaign management and operations at New York Interconnect. As the move toward a privacy-first digital landscape gains steam on multiple fronts, many ad industry players are turning to the TV […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Podcast Talk Podcasting has heated up, with big M&A deals in recent years, including Amazon’s acquisition of Wondery for $300 million and Spotify’s $235 million deal for Megaphone. Podcast advertising is forecasted to exceed $2 billion by 2023, according to emarketer, which revised up […]
The landscape for IP-delivered TV ads is a heck of a lot different from digital advertising. For one, consolidation is happening extremely slowly, if at all. The number of scaled platforms with big audiences is crowded and diverse and includes Roku, Amazon, Google/YouTube, Disney, NBCU/Peacock, AT&T and Comcast among many others. This week on AdExchanger […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sting Like A VAB Days after the Media Rating Council stripped Nielsen of its accreditation for National and Local TV Ratings, the Video Advertising Bureau is getting in another dig. The industry group kickstarted Nielsen’s MRC drama in July with a call to remove […]
To help advertisers reach specific audiences in ad-supported video, Samsung Ads built a predictive campaign planning tool for connected TV. Audience Advisor is an analytics tool that uses Samsung’s own first-party data, combined with third-party data, to give brands and agencies a view into how much time specific audiences are spending viewing AVOD, as well […]
Are you tired of SPACs already? Too bad! There are more SPACs. Another market entrant is the performance advertising company System1, which will list on the Nasdaq later this year, likely by November, after completing a merger with one such “special purpose acquisition company,” said CEO and co-founder Michael Blend. System1’s SPAC arrangement isn’t analogous […]
As connected TV takes off, Amazon is making a bold move: It’s making its own TVs. Amazon – which already sells the Fire TV Stick and operates a CTV app store and an AVOD and SVOD service – is branching out into TV manufacturing, according to a report by Insider. What’s in it for the […]
This article is sponsored by Oracle Advertising. CTV is undoubtedly becoming a critical slice of the advertising pie. After months at home in lockdown, without restaurants, movie theaters or live events to attend, television – more specifically, CTV – was the real winner. Between Q3 2019 and Q3 2020, streaming adoption increased 11% among viewers […]
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by David Levy, CEO at OpenAP. The pandemic boom in streaming TV drove a massive investment in programming. US production companies produced 537 shows last year, up from just 381 the year before – despite the […]
