Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sorrell Has Spoken Late last week, WPP chief Martin Sorrell shared a dim view on the global ad market as a result of weak markets abroad. “Business is tough; it’s not easy,” Sorrell said during an interview at Cannes. “GDP forecasts have been taken […]
Change or die. The smart brands acknowledge this. It’s one of the reasons why ad tech cabanas and beach houses have taken over the sandbars surrounding the Cannes Lions festival, and why ad tech yachts almost exclusively line the port. “It’s important to us to understand what will change in the future and what will […]
As video views shift from desktop and linear to mobile and over-the-top – Hulu, for instance, just revealed more than 58% of streams now happen on OTT devices – programmers like ESPN are using data to track total audience viewing and satiate advertiser demands. ESPN hired its first global data officer last week, The Weather Company’s […]
Since Yahoo’s maligned acquisition of Tumblr, many insiders have questioned its value as a marketing tool. Yahoo has made some overtures toward answering that. Yahoo CEO Marissa Mayer said during the company’s Q3 2014 call last October that she expected Tumblr to drive $100 million in 2015 revenue, and that users increased 40% in 15 […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kathy Leake, CEO at Qualia. Buyers and sellers agree that ad impression fraud is a huge issue. Yet no one has agreed on how to define, identify and counter fraud, […]
The No. 1 criticism leveled at mobile data-management platforms (mDMPs): Who needs another silo? But that’s not stopping a growing number of ad tech companies from unveiling mDMPs as they move to meet the demands of marketers looking to activate their mobile data. Although several players have been on the scene for a while now – both […]
B2B vendors have a wealth of white papers and other content marketing materials, but often struggle to find the right readers. Distributing B2B content usually requires direct deals with individual publishers, which can limit scale for advertisers when those publishers have small footprints. To address this issue, B2B content marketing company NetLine created a marketplace […]
Messaging apps now attract just as many users as social media platforms. The combined users of Viber, WeChat, WhatsApp and Facebook Messenger now outrank Facebook, LinkedIn, Twitter and Instagram, according to recent BI Intelligence research. But marketers have struggled to tap into that audience. Emojis might be a brand’s way in. “Emojis have become for […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Murphy, vice president of programmatic at RhythmOne. The only way programmatic will ever truly take off is if premium publishers come to the table with their entire video media inventory available for monetization. […]
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