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»mobile DMP

Mobile DMPs Nudge Their Way Onto The Ad Tech Scene

The No. 1 criticism leveled at mobile data-management platforms (mDMPs): Who needs another silo? But that’s not stopping a growing number of ad tech companies from unveiling mDMPs as they move to meet the demands of marketers looking to activate their mobile data. Although several players have been on the scene for a while now – both... Continue reading »
by Allison Schiff // June 26th, 2015 //
»
AdChina Launches Mobile DMP

AdChina, an advertising technology company for both the supply and demand side in China, is expanding its mobile side of the business to incorporate a mobile data management platform (DMP), in addition to the mobile ad network and mobile DSP that the company offers. "Most of our competitors are either PC-only and trying to expand... Continue reading »
by Kimberly Maul // May 27th, 2014 //
»
 

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