“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Christian Baesler, president at Bauer Xcel Media. At a recent conference, David Jakubowski, Facebook’s head of ad technology, called Snapchat a hot product that might turn off advertisers if it doesn’t start offering more […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. P&G <3 Mass Messaging Procter & Gamble will take a step back from personalized ads on Facebook after recent targeted campaigns failed to deliver, CMO Marc Pritchard tells Suzanne Vranica of The Wall Street Journal. “We targeted too much and we went too narrow and now […]
Facebook introduced a page-loading protocol on Tuesday that makes its ads almost indistinguishable from Facebook content, and thus prevents ad blockers from working on its site. Andrew Bosworth, the social media company’s VP of ads and business platform, said the change forces ad blockers to choose between not blocking ads or severely undermining the user […]
If Dentsu Aegis Network’s majority investment in Merkle goes through, the CRM and performance marketing agency will support Dentsu’s media-buying agencies. Those media agencies will gain access to Merkle’s proprietary tools, including a cross-device identity management system, a CRM-matching database for publishers and, most notably, the M1 audience platform. “The intent is that every agency […]
In under two years, CarGurus transformed its display revenue strategy from one built on ad networks to one focused on high-value programmatic deals. The auto shopping site, which attracts 12.4 million uniques a month, according to comScore, used to sell search listings and upfront sponsorships with auto manufacturers and dealers. CarGurus farmed out its display […]
When Mark Read became Wunderman’s global CEO in January 2015, he brought with him a great deal of digital know-how gleaned from his time leading WPP Digital. Wunderman had been in a state of continuous transformation, changing from a direct marketing agency to a digital one. Over the past 10 years, it has tripled in […]
“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by JC Medici, national director of politics and advocacy at Rocket Fuel. Disagreement inside political party lines is nothing new. Someone is always on the outside, such as Reagan and Ford’s neck-to-neck battle for the Republican nomination […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lung Huang, vice president of global partnerships at 84.51°. As the summer winds down, I am already putting this line into practice: “Well, let’s pick this up after Labor Day.” […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Against The Stream Hulu is dropping its free offering to focus exclusively on subscriptions, while shunting much of the free content it had to Yahoo View, an(other) ad-supported streaming TV service under the Verizon umbrella, reports Variety. You can think of Hulu as a massive experiment undertaken […]
Video buy-side platform TubeMogul missed its Q2 revenue forecast by 3%, partly due to slower-than-expected shifts in advertiser spend from desktop to mobile. Revenue in the second quarter reached $55.4 million, a 22% increase from the year before but still shy of analysts’ expectations of about $58 million. The company lowered its FY2016 guidance on […]
