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»Sarah Sikowitz

Merkle CEO David Williams On Holding Company Integration And Evolution

If Dentsu Aegis Network’s majority investment in Merkle goes through, the CRM and performance marketing agency will support Dentsu’s media-buying agencies. Those media agencies will gain access to Merkle’s proprietary tools, including a cross-device identity management system, a CRM-matching database for publishers and, most notably, the M1 audience platform. “The intent is that every agency… Continue reading »

by Alison Weissbrot // August 9th, 2016 //
»
 

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