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»programmatic publisher strategy

Publisher Supply-Path Optimization Matters. The Question Is, To Whom?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Emry DowningHall, SVP of programmatic revenue and strategy at Unwind Media. The Trade Desk’s OpenPath launch filled me with nostalgia. Header bidding early adopters would often speculate about the inevitability of a future where publishers… Continue reading »
by AdExchanger Guest Columnist // February 23rd, 2022 //
»
CarGurus Shifts Its Programmatic Business Into High Gear

In under two years, CarGurus transformed its display revenue strategy from one built on ad networks to one focused on high-value programmatic deals. The auto shopping site, which attracts 12.4 million uniques a month, according to comScore, used to sell search listings and upfront sponsorships with auto manufacturers and dealers. CarGurus farmed out its display… Continue reading »
by Sarah Sluis // August 9th, 2016 //
»
 

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