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Agency holding company WPP met its own expectations in the first quarter of the year. Standout GroupM, its media buying and planning agency, contributed to about 36% of WPP’s Q1 revenue, growing 6.1% in Q1.

The new hot trend in platform advertising is to put the machines in charge of everything. It’s true of Google, true of Meta and, even more so as of this week, it’s true of Amazon.

Roku’s platform business – which includes ad sales and streaming content distribution – is down this quarter. The company is widening its programmatic net to snag more ad dollars.

Hey readers! This is James Hercher, with the latest AdExchanger Commerce dispatch. This week, we’ll highlight a few recent CPG earnings reports, during which legacy food and beverage brands appear more optimistic about their staying power than their startup competitors.

Meta has managed to defy gravity yet again. On Wednesday, at the same time that ecommerce and DTC advertisers remained on tenterhooks after a major bug wreaked overspending havoc in Meta’s advertising platform over the weekend, the company’s stock soared by more than 11% during after-hours trading based on its first quarter results. Meta’s total […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Retail Wagging The Dog Retail media networks are advertising businesses. Usually. Sort of. For many retailers, the data-driven ad practice serves different purposes. Lowe’s announced new digital products for contractors and other professionals, reports Retail Dive.

Meta’s latest ad platform glitch is complicated because it involves an understanding of the minutiae of how the ad platform is used.

Meta advertisers and the Meta ad platform are still dealing with the fallout from Sunday’s campaign overspending error.

“Measurement” and “currency” are often conflated in TV land, but they’re not the same. They have different standards and use cases – and these contrasts matter as the industry looks for a better way to transact TV ads.

While an SSP’s primary function as the technological connection to advertising demand for publishers remains, the strategic value an SSP provides has changed. So it might be time for SSPs to abandon revenue sharing with publishers in favor of a software-as-a-service (SaaS) model.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. End Of An Epic Case Epic lost its appeal case against Apple, which it had accused of anticompetitive practices.  However, despite the overall failure of its case, Epic did win one important and now lasting change to Apple’s App Store policies.  Apple’s “anti-steering provision” […]

Proving value for gamers is only one half of the equation. Advertisers won’t spend on in-game advertising unless they can measure their return on investment using the same programmatic tools they use for other media channels.

Advertisers have been chasing cord cutters for the last 10 years. But the story in 2023 is viewers cutting streaming subscriptions – and most advertisers aren’t keeping up with this behavior change.

On Tuesday, Barometer announced $2.25 million in its latest fundraising round, bringing the company’s total to roughly $4.2 million since 2019.

We’re close to the onset of true cross-media measurement – with the understanding that all video impressions are not created equal. That seems obvious, but one key player in the ecosystem, YouTube, disagrees.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Currency Contest Can the TV industry’s currency debate get any hotter? (For something so in the weeds, that is.) Guess so. Nielsen has formally repudiated the broadcaster-backed joint industry committee’s (JIC) video standards agreement. In a letter to OpenAP, the data vendor behind […]

Hope you had a peaceful Sunday. If you’re a Facebook advertiser, though, that may not have been the case. A bug or error in Meta’s ad system caused campaigns to overspend by more than double their daily spending cap during the wee hours of the morning on Sunday, according to numerous complaints on Twitter, LinkedIn […]

Health care organizations need to embrace fluidity and experimentation if they want to market to the diverse US population they rely on to survive.

If you don’t know how data products works, but want to understand how data operates in your life an changes social systems, ask the people who do know. Madeleine Want, VP of data for Fanatics Betting and Gaming, has a data product background spanning diverse web and app services. She was Index Exchange’s senior director […]

Performance marketing is more effective when it’s woven into a broader strategy that also includes branding efforts, according to Ally Financial CMO Andrea Brimmer.

While a number of companies have already made a name for themselves in the data clean room category, it has become clear that no single solution, or even a single data clean room model, will emerge as the industry standard.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Black And Blue Twitter has removed blue checkmarks from legacy verified accounts as promised, as in accounts that don’t subscribe to the new $8-per-month Twitter Blue program. The rollout has, of course, been a botched job.  Some celeb accounts, including Lebron James, Stephen […]

Netflix flubbed its second-ever livestream, and blames it on a bug. But the fail raises a critical question about where Netflix belongs in the streaming wars.

In 2021, Mariza Hardin cofounded Zócalo Health, a virtual health care startup that serves Latinx patients in California and Texas. The “culturally aligned” health care company aims to connect with a community that’s historically been hard to reach, due to barriers such as language, culture and accessibility.

A recent op-ed in the New York Times implicated the ad industry in many dismal practices, including election-rigging, news-defunding and even inflation. To make a case for the defense, start with these four myths.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Purity Test Independent ad tech companies – namely, The Trade Desk and Magnite – have taken their first awkward steps across the exchange with products that bridge directly to publishers (in TTD’s case) and right to agencies (in the case of Magnite).  This […]

One-third of Publicis Group’s revenue comes from its data and tech business, which includes Epsilon and Publicis Sapient. Maintaining a differentiated revenue mix is one reason why Publicis is growing faster than the global economy, particularly since the pandemic, chairman and CEO Arthur Sadoun told investors on Thursday.

Digital out-of-home (DOOH) is growing, but it’s still the minority of the market, and programmatic is just a fraction. Learn what’s accelerating the industry’s transition to digital and programmatic and what’s holding it back.

Roku announced its new and improved fraud detection tech, Watermark 2.0, to try getting the rampant problem of CTV ad fraud under control.