Identity

Another day, another avian-themed web standard proposal in the Chrome Privacy Sandbox. Meet Dovekey, which was committed to GitHub on Wednesday. But there’s something a little different about this proposed spec. It’s the first time that Google has incorporated an ad industry proposal into one of its own, and it’s encouraging to see a kernel […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Tieman, head of programmatic services, and Brad Herndon, managing director of personalization and marketing analytics, both at Accenture Interactive. Despite the abundance of consumer data caused by the COVID-19 […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Sabella, CTO at PubMatic. As Google Chrome slowly dribbles out concepts for a cookieless future with little structure, many media buyers in the industry are getting restless to have […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Allison Schiff, senior editor at AdExchanger. It’s part of a series of perspectives from AdExchanger’s editorial team. The ad industry is facing a pair of interrelated existential threats: government regulation and […]

Local news consumption went through the roof during the height of the pandemic. Haystack News, an ad-supported video-on-demand platform for news content, experienced that surge in demand firsthand. The streaming service, which offers customized news packages aggregated across local, national and international sources with an emphasis on local, added roughly 3 million new users in […]

We’ve been talking so much these days about Google and identity that we’ve neglected getting into the other big Google story: antitrust. Congress dragged Google back to Washington again this week (virtually, at least) to examine about how its business impacts the competition. And this time, reports AdExchanger senior editor Allison Schiff, the senators were […]

YouTube’s quest to siphon TV budgets took another couple of steps Wednesday, when the video platform unveiled “advanced contextual targeting” (ACT), as well as the ability to use third-party data to plan and measure YouTube campaigns in a handful of new countries. ACT now, folks Advanced contextual targeting is a wholesale upgrade of the existing […]

Teamwork makes the dream work at the IAB Tech Lab’s Project Rearc. But where are Google and Apple? Sixteen ad tech companies and agencies pledged their support for Rearc on Tuesday, including GroupM, GumGum, Index Exchange, LiveRamp, MediaMath, Neustar, OpenX, Oracle Data Cloud, The Trade Desk and Xandr. The purpose of Project Rearc, which the […]

The pandemic has turned Centro CEO and founder Shawn Riegsecker into a slipper-wearing night owl. When Slack and email goes quiet, Shawn gets busy, staying up until the wee hours. Working from home can do that to you. “There are too many pings throughout the day, too much mental confusion,” he says. “When everybody shuts […]

Epsilon is helping clients prepare for the new world of digital marketing that will follow after the deprecation of third-party cookies in Chrome and IDFA on Apple devices. While Epsilon’s ID graph still uses cookies and mobile ad IDs while they’re available, its CORE ID relies on deterministic matches against transactions and conversions, such as […]

The World Wide Web Consortium has 437 business, community, interest and working groups – and soon there might be one more. Around six members of the W3C’s Improving Web Advertising Business Group (IWABG) are pitching the creation of a new group, known for now as the Decentralized Web Interest Group (DWIG), that will help W3C groups […]

The structure of the World Wide Web Consortium can be confusing, since thousands of technologists across hundreds of companies participate in hundreds of groups, all with very specific purposes and remits. There are four broad types of groups that exist within the W3C – interest groups, business groups, community groups and working groups – each of […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Diarmuid Gill, CTO at Criteo. Since web browsers were released over 25 years ago, they have amassed a significant amount of power. They’re sources of both supply and demand, all while […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, president and partner at Goodway Group. In the cola wars, it was Coke vs. Pepsi. In the battle of the coasts, it’s New York vs. Los Angeles. Rap? Tupac vs. […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Laura Desmond, founder and CEO at Eagle Vista Partners. The current COVID-19 crisis has been an unprecedented game-changer for marketers. The last decade was driven by business and digital transformation, from […]

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Nancy Marzouk founded MediaWallah in 2013 to serve the growing demand for first-party data onboarding and “people-based” identity. Its plan was to build a graph of authenticated users by drawing on media company registration data. “We continue to […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. These Boots Were Made For Frauding There’s nothing more creative than … a fraudster. White Ops recently uncovered a scheme involving a family of Android apps that trick people into downloading them with the promise of free stuff. Starting in late 2019, the apps began showing […]

With third-party cookies soon to leave the scene, the ad industry is casting about for an alternative identifier, one preferably based on first-party data, collected with consent. Email in particular is being heralded as a way to maintain identity in the face of third-party cookie loss. And numerous industry solutions are being built with email […]

Google has said it will release a default setting to block advertisements that violate its heavy ad intervention policy by the end of August. Sources tell AdExchanger those new policies coincide with the release of Chrome 85, which is scheduled for Tuesday. Google declined to confirm exactly when the ad intervention changes will go live, […]

It’s the dog days of summer. The afternoons are sultry and the pace is slow. Ice cubes melt and tinkle in glasses, cats nap under porches … and it’s easy to forget that the earth is shifting and splitting under the ad industry’s feet. As managing editor Ryan Joe notes in this week’s episode, the […]

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

This week saw a big flex from LiveRamp, which a few days ago reported its first profitable quarter since it spun off from Acxiom. All very cool, especially when you consider that this measured success happened during a global pandemic when the rest of the digital advertising community – and, really, the rest of the […]

Ad tech companies are starting to make their voices heard at the W3C as the clock ticks down on third-party cookies in Chrome. At an Aug. 6 meeting of the W3C’s Advisory Board – the closest thing the W3C has to a board of directors – a handful of ad tech companies, agencies and data […]

The Trade Desk’s stock was up nearly 5% in after-hour’s trading on Thursday, despite posting a 13% year-over-over dip in revenue in the second quarter. To what does TTD owe this optimism? Two words: connected TV. “We believe that the COVID pandemic has permanently accelerated the growth of CTV,” CEO Jeff Green told investors on […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let Us Track A who’s-who of industry trade groups, advertisers, ad tech companies, agencies and publishers has banded together to form the Partnership for Responsible Addressable Media. The group wants to preserve methods of targeting and measuring consumers, which browsers and platforms have been […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Microsoft Returns?  Microsoft has been in talks to acquire TikTok from its Chinese parent company ByteDance, The New York Times reported Friday. And then those talks were placed on hold after President Trump signalled opposition, The Wall Street Journal reported. Regardless of outcome, the […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rob Rasko, founder and CEO at The 614 Group. It’s hard not to look at 2020 as annus horribilis, if I may quote the Queen. We all entered the new year very much aware that our […]

Keith Eadie, VP and GM of Adobe Advertising Cloud and head of product for Adobe Analytics, is a man confident enough to cut his own hair. His wife takes care of the back and the sides, and then “it’s my own doing on top,” Keith jokes from his garage (aka home office). “It’s a little […]

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

In January, Google Chrome said it would phase out third-party cookies over the next two years. No problem, right? The W3C, which creates common standards for web browsers, will figure out an alternative. Except, man, it’s certainly taking its sweet time. Two years might sound like ages but it’s not, when you consider how foundational […]