“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jamie Seltzer, global managing director, mar tech and data strategy, at Havas Media Group. Cookies allow advertisers to know how their ads are performing and, more importantly, where to invest […]
Although LiveRamp prefers to publicly minimize its reliance on third-party cookies, those little text files are the glue that connects offline data with web browsing. “Put it like this,” said Ari Paparo, CEO and co-founder of Beeswax. “If cookies disappeared tomorrow, LiveRamp would be very affected.” To be fair, that would be true for most […]
“Just make this little tweak to your page.” With the clock ticking on third-party cookies, publishers will soon be the only part of the ad ecosystem with direct relationships with their readers. Naturally, everyone else wants in on that relationship. Buy-side ad tech has been more aggressive asking publishers to share user data, even as […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Premesh Purayil, chief technology officer at Ranker. At the IAB’s recent annual leadership meeting, it seemed that advertisers and publishers were fond of saying, “first-party data is the new currency,” while all the vendors […]
It’s nearly le denouement pour le cookie consentement en France. The Commission nationale de l’informatique et des libertés (the CNIL), France’s data protection authority, is on the cusp of finalizing its updated consent guidelines for cookies and other trackers – and the stakes are high. “The question is not whether consent is applicable – of course […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeff Turner, head of ad product for RED at The Washington Post. For the digital advertising industry, 2019 was a year publishers, media buyers and ad tech vendors spent predicting how […]
Big tech is all in on differential privacy. It’s a foundational concept within Google’s Privacy Sandbox; Apple applies it to the study of diagnostic device, health and web browsing data; and, just last week, Facebook used differential privacy to protect a trove of data it made available to researchers analyzing the effect of sharing misinformation […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Manny Puentes, founder and CEO at Rebel AI. Google’s recent decision to deprecate third-party cookies on Chrome will severely cripple browser-based targeting, cross-site tracking, frequency capping and retargeting. Ad platforms […]
Journalists regularly embed organic social posts, such as tweets, Instagram content or YouTube videos, into their stories. So, why not monetize them like any other type of ad inventory? It’s an idea that appeals to Nick Kaplan, director of programmatic at women’s lifestyle publisher SHE Media. Since October 2019, SHE Media has been experimenting with […]
The fate of each ad tech company hinges on whether or not it has a privacy strategy. Regulators, privacy advocates and web browsers are targeting core capabilities around targeting and measurement, which affects vendor product, engineering and commercial teams. So TripleLift appointed its first Chief Privacy Officer, Julia Shullman, in January. Her mission is to […]
Four former Krux and Salesforce executives launched a marketing data startup called Habu this week to help with omnichannel orchestration – just don’t call it a customer data platform. Habu, which means “hub” in Japanese, is positioning itself as a modular operating system for marketing data. Put another way, data management platforms failed to fulfill their […]
Merkle on Tuesday launched Merkury, an identifier designed to allow marketers to continue targeting audiences online without using third-party cookies. Merkury uses technology from Merkle’s recent acquisition of 4Cite, a first-party publisher tag that lets media owners retarget audiences over email and on platforms such as Facebook by matching hashed email addresses. Here’s how it […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Howe, CEO at LiveRamp. Google’s recent announcement that Chrome will end support for third-party cookies didn’t come as a surprise to anyone who’s been paying attention. Safari and Firefox had […]
Facebook said Wednesday it will nix mobile web publishers from Audience Network in order to exclusively focus on apps. Beginning on April 11, Audience Network will no longer fill any ad requests to web and in-stream placements. Facebook warned that campaign performance may fluctuate during the phase-out period. Read Facebook’s post on the change here. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Fun While It Lasted A few years ago, programmatic companies started sharing online ad identifiers as a way to improve reach and targeting. But with Chrome phasing out third-party cookies in two years, the days of shared IDs and cookie-based consortia are on the […]
Mike Brooks, WeatherBug’s SVP of revenue, is a mobile programmatic evangelist. “We’ve seen a huge positive impact from adopting a unified auction, and we like to be vocal about it,” Brooks said. “We talk about programmatic to anybody who will listen, because this is the way of the future.” In early 2018, the weather app, […]
Location data is a privacy landmine. But there are still buyers out there for providers, including Media And Games Invest (MGI), the public German conglomerate that acquired mobile location company Verve earlier this week. The last few years haven’t been kind to Verve. The company experienced multiple rounds of layoffs last year and closed its […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Randall Rothenberg, CEO at the Interactive Advertising Bureau (IAB). Last week Google sent shock waves across the industry when it announced it would phase out third-party cookies for Google Chrome […]
After running out of money and closing its doors in mid-December, video ad tech company Eyeview has a happy ending of sorts. Mobile ad platform Aki Technologies on Thursday completed its acquisition of Eyeview’s assets, which include a DSP and bidder, an ad server that ingests data signals to inform which video creative to deliver […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nico Neumann, assistant professor and fellow, Centre for Business Analytics at Melbourne Business School. Last week, Google announced that it would phase out third-party cookies and even provide a solution […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gareth Davies, co-founder at Truth{set}. Google’s announcement to deprecate the Chrome cookie within two years seals the fate of anonymous behavioral data and its underlying identifiers and technology. The move […]
Google GM and VP of apps, video and display Sissie Hsiao will speak at AdExchanger’s upcoming Industry Preview conference in New York on Jan. 28-29, 2020. Google is known for making methodical changes with long roll-out periods. But Sissie Hsiao, who became general manager and VP of Google’s advertising business across apps, video and display in […]
By 2022, third-party cookies will be obsolete in Chrome. But there’s a more pressing deadline looming that advertisers need to prepare for: SameSite. Beginning on Feb. 4, Chrome will stop supporting cross-site third-party cookie sharing by default. Third-party cookies that aren’t secure – as in, accessed over HTTPS – and also properly labeled using the […]
Ad buyers aren’t thrilled about Google Chrome’s decision to phase out third-party cookies, but they’re thankful it’ll take about two years; Safari and Firefox didn’t extend such a courtesy. During that time, most buyers intend to rebuild their targeting and measurement strategies. But Google’s proposed Privacy Sandbox solution is still too theoretical for there to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cookie Crumbs Industry trade bodies are not pleased with Google’s bombshell announcement this week that it would phase out support for third-party cookies over the next two years. In an open letter, the Association of National Advertisers (ANA) and the American Association of Advertising […]
With Chrome bidding farewell to third-party cookies, publishers predict a steep rise in use – and value – of their first-party data. Media companies with their own audiences and direct-to-consumer relationships expect power to accrue to them. And many publishers already have a head start. With Apple’s Safari browser blocking cookies for about 30% of […]
Grindr and a handful of other dating apps are getting publicly pummeled for sharing personal user data, including location data and sexual preferences, with third-party companies. But Grindr, OKCupid, Tinder and others are not alone. The practice is pervasive among every type of app. A report released Tuesday by the Norwegian Consumer Council, an Oslo-based […]
While certain companies, like LiveRamp, run away from location data – others are running to embrace it. On Wednesday, location data company X-Mode acquired the publisher book of business and raw location data assets of Location Sciences, a UK-based third-party location data verification company that helps marketers detect location-related data quality issues in their campaigns. […]
Google plans to phase out third-party cookies by 2022. What will replace them? The answer lies in Google’s Privacy Sandbox, a proposed set of web standards designed to protect privacy while still giving advertisers the ability to target and measure campaigns. In other words, the standards are web browser APIs that will eventually serve as […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ari Paparo, CEO at Beeswax. “You finally really did it. You maniacs! You blew it up!” – Charlton Heston, “Planet of the Apes” Personally, I was a skeptic on whether […]
Infillion checked in with its latest acquisition on Friday: Foursquare. Apparently, if there’s a strategically interesting or distressed ad tech asset on the market, Infillion will find it.
A week ago, HBO MAX had its verified Reddit account overrun by a hacker group, which eluded notice for two days while it ran 108 different ad permutations targeting an unknown number of Redditors.
Adapting other channels’ strategies might be what gaming platforms need to do to get advertisers comfortable spending more. Leaning into gaming’s differentiators will come later, after bigger budgets arrive.
Taboola has made an offer to buy Dianomi, a UK-based ad tech company that connects financial advertisers with premium business and finance publishers.
When a creator already loves the product they’re marketing, it’s easy to work it into their content in ways that feel natural. That’s exactly what the Try Guys did.
The court has unsealed Judge Leonie Brinkema’s full remedies opinion in US v. Google (ad tech edition). So, what’s in there?
