Identity

A rundown on the state of TikTok’s ad platform, including its attribution woes. (But you’d be crazy not to advertise there.) And location-data-related privacy issues that will crop up should Roe v. Wade be overturned.

Google is launching a new preference center so people can more easily manage their privacy settings, opt out of personalized advertising and specify whether they want to see fewer (or more, ha) ads on a given topic.

Criteo is still using third-party cookies while it can. Why not? But “if tomorrow we don’t have access to them, then we’ll have to use something else,” said CEO Megan Clarken. What sort of “something else?” Criteo has been testing what it refers to as “more privacy-enabled, controllable and reliable signals.”

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Movers And Shakers Did you feel that?  There have been some seismic moves lately in Ad Tech Land – not even counting M&A or privacy rules.  Stephanie Layser, longtime leader of News Corp.’s advertising technology, is taking her talents to the cloud. She […]

With FLEDGE origin trials just begun – they finally kicked off on March 31 after multiple delays – publishers and advertisers need to get up to speed. But how is FLEDGE different from other targeting-focused proposals within the Chrome Privacy Sandbox, what use cases does it support and – most importantly – is FLEDGE a viable and privacy-safe alternative to third-party cookies?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Thinking Outside The Xbox Microsoft is evaluating vendors to help launch an in-game Xbox ad network for free-to-play titles, Insider reports. Rather than interstitials that appear between breaks in mobile games, the Xbox network would help place a snazzier type of ad, like a […]

Roughly three years ago, dairy and food manufacturer Land O’Lakes tested a customer data platform (CDP) to help with site optimization. People who visited pages about horse management, for example, or how to set up a home chicken coop, were targeted with relevant ads. Land O’Lakes sells farm feed and equipment, not just products you […]

The Privacy Sandbox proposals are moving forward in an organization whose governance is in the air and whose leadership is disengaged. We unpack what’s going on at the W3C with working group member and IAB Tech Lab advisor Alex Cone. He also weighs in on what went wrong with FLoC.

Paula Connard, chief personalization officer at Horizon Media, on why third-party data is disappointing, why testing proposals in the Chrome Privacy Sandbox isn’t a top priority, why the indie agency decided to build rather than buy a data platform and the questions she’s getting from clients as they deal with signal loss.

Earlier this month, ESP, not to be confused with PPIDs, entered open beta in GAM, so feel free to rev up your UID2s. In English: Google is moving forward with its solution, called encrypted signals from publishers (ESP), that allows publishers to share encrypted first-party signals, including Unified ID 2.0 identifiers, with buy-side platforms of their choosing via Ad Manager. Here’s the DL on all things ESP.

Customer retention is a beautiful thing. But it doesn’t happen without an ongoing investment in personalized customer experiences, said Ekta Chopra, chief digital officer at cosmetics brand e.l.f., which has been working with customer data platform ActionIQ since 2020.

Google’s communications on the Topics API in the Chrome Privacy Sandbox suggest a broad, coarse-grained approach to targeting. But the limited information shared to date leaves many questions unanswered, writes Eric Schmitt, research director at Gartner.

Privacy and data security aren’t just legal issues – they are also customer experience issues. Consumers don’t like their data “changing hands under the table,” says ActionIQ CEO Tasso Argyros.

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

Signal loss is muddying Meta’s algorithms and causing short-term pain (and stock dives) for the company formerly known as Facebook. Its partners and advertisers are feeling it, too. But signal loss is also prompting digital transformation and creating strong tailwinds – depending on who you are in ad tech.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Time Is Money The olds may see a TikTok feed and think, “Who can keep up with that?!” But TikTok knows that many of its younger users routinely watch the app at double speed.  TikTok’s internal user surveys and data reveal a tween/teen generation […]

Walled gardens evoke privacy as a reason to clamp down on third-party data. But privacy and antitrust will finally catch up to the tech giants this year, and the result will be positive for the industry and for society writ large, writes Jason Bier, chief privacy officer at Adstra Data.

It’s the beginning of the end of the Android Ad ID. What Google’s mobile privacy sandbox announcements means. Plus: Why Facebook’s ad approval process irritates telehealth company, wisp.

In the past month, there’s been a flurry of Privacy Sandbox-related news. Are we on the brink of adopting universal standards for targeting and measurement? Salesforce’s Martin Kihn says “Not quite.”

Over the course of less than 24 hours last week, the UK’s competition authority provisionally closed its investigation into the Chrome Privacy Sandbox and, separately, a coalition of top European publishers filed an antitrust complaint in the EU accusing Google of anticompetitive digital advertising practices.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Lots of first-time advertisers are heading to the Super Bowl this year: electric vehicle makers, crypto brands … and Criteo? It’s hard to imagine a bigger stage for a company that usually operates behind the scenes.

With cookies (finally) cooling off, contextual targeting tech is starting to heat up. On Tuesday, ShowHeroes Group, a video and contextual targeting tech provider based in Europe, announced its acquisition of cross-screen ad platform smartclip LATAM (as in Latin America). The rationale behind the deal is to help ShowHeroes Group bring its solution to the […]

Google’s Topics API was, well, a very hot topic last week. Ad tech companies and publishers jumped all over the proposal after it was announced, many with critical takes on the kinks that need to be worked out.

Google tells its side of the story in a motion to dismiss the antitrust case it’s facing – but where does the truth lie? Also: Google unveils its cookie-free Topics API, a rundown on California’s follow-up privacy law (CPRA) and a quick explainer on the latest privacy bill to hit the Hill: the ominously named Banning Surveillance Advertising Act.

The Privacy Sandbox is bursting with news this week. On Thursday, Google shared a slightly more concrete testing timeline for its FLEDGE and Core Attribution reporting API. Two days before, on Tuesday, Google announced the Topics API, a new proposal for post-cookie interest-based advertising that now replaces FLoC. Google, which teased earlier this week that […]

On Tuesday, just a few days after filing a motion to dismiss the state AG-led antitrust lawsuit against its advertising business, Google announced Topics, a new proposal for the Privacy Sandbox that replaces the FLoC API, which is being sent to bird heaven.

With the looming threat of privacy crackdowns across the globe – and big platform changes coming – contextual advertising is starting to look pretty good again. And not just on the open web – on TV, too. On Wednesday, Precise TV, a kid-safe contextual advertising platform for YouTube, announced a partnership with video data platform […]

It’s time to stop talking and start doing. That’s the raison d’être, in a nutshell, behind a new community group – the Private Advertising Technology Community Group – housed within the World Wide Web Consortium.