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»Digital Marketing

Multilocation Marketing Platform SOCi Raises $80 Million Series D

SOCi, a platform that helps national brands manage their marketing locally, closed its $80 million Series D on Thursday with an eye on growth. The round, led by JMI Equity with participation from existing investor Ankona Capital, brings the company’s total funding to just over $137 million since 2014. Afif Khoury, SOCi’s CEO and cofounder,... Continue reading »
by Allison Schiff // January 21st, 2021 //
»
The Tail Of How A DTC Lobster Company Clawed To Growth

In December 2020, Get Maine Lobster sold more lobsters in three weeks than it did in the entirety of 2019. And all this year, it’s often selling more lobster than Maine fisherman can catch. The decade-old lobster-by-mail business experienced hockey-stick growth because CEO Mark Murrell took a big risk last March. As millions of Americans... Continue reading »
by Sarah Sluis // January 20th, 2021 //
»
The Top 10 AdExchanger Stories of 2020

Despite a global pandemic, Google still managed to dominate the top three most trafficked AdExchanger stories in 2020. In December, Google faced its third government antitrust lawsuit in less than two months, and since the start of the year, readers were keeping eyes on the tech giant when it announced that it would eliminate third-party cookies... Continue reading »
by Tony Rifilato // December 30th, 2020 //
»
DTC Brands Can Avoid Pandemic Subscription Churn By Zeroing In On Retention

DTC subscriptions may seem like one of the first candidates to get cut from the monthly bill as consumers become more cost conscious during the pandemic. It’s hard to justify having the latest fashions sent directly to your door now that the conference room table is the kitchen table. And do you really need that... Continue reading »
by Allison Schiff // December 8th, 2020 //
»
Constellation Software Buys TUNE, Plans Performance Marketing Acquisition Spree

If you haven’t heard of Constellation Software before, you’re about to start. The $21 billion market cap Canadian software conglomerate acquired mobile app analytics company TUNE on Tuesday, with plans to buy more performance marketing companies in the near term. Peter Hamilton, TUNE’s CEO, declined to share the deal price. Specifically, TUNE is being acquired... Continue reading »
by Allison Schiff // May 19th, 2020 //
»
How Bombay Sapphire Is Shaking Up Digital

Gin is on the upswing. Gin accounts for just a single-digit percentage of US alcohol sales, but new brand entrants and a renewed interest in its bright flavors are making the category grow faster than many other spirits. Bombay Sapphire, as one of the classic gins on the market, is increasing its marketing investment to... Continue reading »
by Sarah Sluis // January 3rd, 2020 //
»
AdRoll Group Rebrands To NextRoll And Marches Toward Mar Tech

When the market evolves, you’ve gotta roll with it. On Tuesday, AdRoll Group rebranded to NextRoll Inc. and launched a new business line called NextRoll Platform Services to help brands get more out of their marketing tech. NextRoll will serve as a holding company for three distinct but complementary business units, each with its own... Continue reading »
by Allison Schiff // September 10th, 2019 //
»
Joe Marchese’s New Venture, Attention Capital, Will Invest In Media Brands And Ad Tech

Former Fox executive Joe Marchese is getting ready to kick the tires on some ad tech assets for his new company, Attention Capital. But first, he needs a few media brands in his portfolio. On Monday, Attention made its first acquisition, throwing in with Lupa Systems, James Murdoch’s private investment firm, for a controlling stake... Continue reading »
by Allison Schiff // August 5th, 2019 //
»
Do Advertisers Need To Pay Attention To The T-Mobile/Sprint Merger?

Although the Justice Department could try to block the proposed T-Mobile/Sprint merger (maybe), Federal Communications Commission Chairman Ajit Pai bestowed his blessing on the deal earlier this week. If T-Mobile and Sprint manage to merge, they’ll have around 126 million subscribers and become the third largest telco in the United States behind Verizon and AT&T,... Continue reading »
by Allison Schiff // May 23rd, 2019 //
»
How Buyers And Sellers Might Deal With An Economic Downturn

by Sarah Sluis, Alison Weissbrot, James Hercher and Ryan Joe The economy is a roller coaster. It’s up, it’s down, it does a loop-de-loop. A downturn isn’t guaranteed, but there’ve been enough rumblings that people are waiting for the other shoe to drop. The last recession in 2008 catalyzed some change in the industry –... Continue reading »
by AdExchanger // February 8th, 2019 //
»
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