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»Digital Marketing

Why Women’s Health Is Hit Hardest By Facebook’s Ad Approval Algorithms

It’s nearly impossible to say “women’s sexual health” and “brand-safe” in the same sentence. Achieving brand safety on social platforms through algorithmic decisioning has been a focus for platforms, who face pressure from advertiser clients and, increasingly, lawmakers who see algorithms amplifying misinformation. But Facebook’s algorithmic blocking of ad creative is similarly askew, creating “false… Continue reading »
by Alyssa Boyle // February 14th, 2022 //
»
The Top 10 AdExchanger Stories Of 2021

The ripple effects of Google’s decisions dominated AdExchanger’s top story list in 2021. The moves of two other Big Tech platforms – Apple and Facebook (pre-Meta) – rounded out the majority of our most-trafficked coverage. Halfway through the year, Google threw the industry for a loop when it delayed its planned deprecation of third-party cookies in… Continue reading »
by Sarah Sluis // December 23rd, 2021 //
»
Basis Global Technologies – aka Centro – is angling to join the stampede of OG ad tech companies that hit the public market this year.
Basis, The Company Formerly Known As Centro, Is Gearing Up For An IPO

Basis Global Technologies – aka Centro – is angling to join the stampede of OG ad tech companies that hit the public market this year. On Thursday, less than a week after changing its name to Basis from Centro, the Chicago-based company confidentially submitted what’s known as a draft registration statement S-1 with the Securities and Exchange… Continue reading »
by Allison Schiff // October 21st, 2021 //
»
How The Secret Service Tapped An Ad Tech Startup To Drive Recruitment

In October, the United States Secret Service launched a recruitment drive to more than double the number of its special agents and uniformed officers between the ages of 24 and 37. The organization tapped its media agency, Atlanta-based JacobsEye, to run the campaign, which included pre-roll and mid-roll video ads on YouTube as well as… Continue reading »
by Tony Rifilato // July 19th, 2021 //
»
AdExchanger Research: The Ad Industry Grapples With Angst – And Feels Some Hope – As The Privacy And Identity Landscape Shifts Underfoot

AdExchanger’s 2021 Identity Special Report takes the pulse of leading digital marketing executives on identity, privacy and the end of third-party cookies.  Here’s a snippet: The digital marketing industry is experiencing a period of transformational change. Third-party cookies, already blocked by default on Safari and Firefox, are being phased out by Chrome, the world’s most… Continue reading »
by Sarah Sluis // July 12th, 2021 //
»
Jerry Dischler Google
Google Ads GM Jerry Dischler On Why Privacy Solutions Need To Be “Durable”

The advertising industry is awash in proposals for third-party cookie alternatives. But Google says it’s sitting out most of them because it doesn’t think they have a future. “We just don’t see some of the solutions being proposed as durable for the long term,” Google Ads VP and GM Jerry Dischler told AdExchanger before the… Continue reading »
by Sarah Sluis // May 27th, 2021 //
»
Multilocation Marketing Platform SOCi Raises $80 Million Series D

SOCi, a platform that helps national brands manage their marketing locally, closed its $80 million Series D on Thursday with an eye on growth. The round, led by JMI Equity with participation from existing investor Ankona Capital, brings the company’s total funding to just over $137 million since 2014. Afif Khoury, SOCi’s CEO and cofounder,… Continue reading »
by Allison Schiff // January 21st, 2021 //
»
The Tail Of How A DTC Lobster Company Clawed To Growth

In December 2020, Get Maine Lobster sold more lobsters in three weeks than it did in the entirety of 2019. And all this year, it’s often selling more lobster than Maine fisherman can catch. The decade-old lobster-by-mail business experienced hockey-stick growth because CEO Mark Murrell took a big risk last March. As millions of Americans… Continue reading »
by Sarah Sluis // January 20th, 2021 //
»
The Top 10 AdExchanger Stories of 2020

Despite a global pandemic, Google still managed to dominate the top three most trafficked AdExchanger stories in 2020. In December, Google faced its third government antitrust lawsuit in less than two months, and since the start of the year, readers were keeping eyes on the tech giant when it announced that it would eliminate third-party cookies… Continue reading »
by Tony Rifilato // December 30th, 2020 //
»
DTC Brands Can Avoid Pandemic Subscription Churn By Zeroing In On Retention

DTC subscriptions may seem like one of the first candidates to get cut from the monthly bill as consumers become more cost conscious during the pandemic. It’s hard to justify having the latest fashions sent directly to your door now that the conference room table is the kitchen table. And do you really need that… Continue reading »
by Allison Schiff // December 8th, 2020 //
»
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