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»Digital Marketing

Joe Marchese’s New Venture, Attention Capital, Will Invest In Media Brands And Ad Tech

Former Fox executive Joe Marchese is getting ready to kick the tires on some ad tech assets for his new company, Attention Capital. But first, he needs a few media brands in his portfolio. On Monday, Attention made its first acquisition, throwing in with Lupa Systems, James Murdoch’s private investment firm, for a controlling stake... Continue reading »
by Allison Schiff // August 5th, 2019 //
»
Do Advertisers Need To Pay Attention To The T-Mobile/Sprint Merger?

Although the Justice Department could try to block the proposed T-Mobile/Sprint merger (maybe), Federal Communications Commission Chairman Ajit Pai bestowed his blessing on the deal earlier this week. If T-Mobile and Sprint manage to merge, they’ll have around 126 million subscribers and become the third largest telco in the United States behind Verizon and AT&T,... Continue reading »
by Allison Schiff // May 23rd, 2019 //
»
How Buyers And Sellers Might Deal With An Economic Downturn

by Sarah Sluis, Alison Weissbrot, James Hercher and Ryan Joe The economy is a roller coaster. It’s up, it’s down, it does a loop-de-loop. A downturn isn’t guaranteed, but there’ve been enough rumblings that people are waiting for the other shoe to drop. The last recession in 2008 catalyzed some change in the industry –... Continue reading »
by AdExchanger // February 8th, 2019 //
»
Article CMO: Building A DTC Furniture Brand From The Ground Up

Article co-founder and CMO Andy Prochazka will speak at AdExchanger’s upcoming Industry Preview conference on Jan. 23-24, 2019 at the Grand Hyatt New York. Direct-to-consumer furniture startup Article takes data seriously. Founded by four engineers, every team within the Vancouver, Canada-based company, including its marketing team, is built around a measurement culture. “We’ve focused on... Continue reading »
by Sarah Sluis // January 11th, 2019 //
»
Chase Revs ‘BizMobile’ To Target Small Businesses

Starting with Detroit in mid-June, Chase for Business will send a branded “BizMobile” van across the country to give advice to small businesses. Chase for Business CMO Brent Reinhard said this “hybrid campaign” marries an in-person experience with digital and social media elements that will expand reach to millions. The in-person experience will connect with... Continue reading »
by Sarah Sluis // June 29th, 2018 //
»
Crayola Gets Crafty With User-Generated Content

At Crayola, the lines between paid and earned are blurring. “The interaction between friends and family is so valuable – and it just can’t be garnered from paid media,” said Marisa Scurato, who oversees the brand’s strategic digital marketing efforts. “But we do believe that those things go hand in hand.” Crayola consumers create a lot... Continue reading »
by Allison Schiff // February 8th, 2018 //
»
How GDPR Drives SAP’s Acquisition Strategy

SAP acquired Gigya for $350 million in September for its consumer identity management solution. The deal, which just closed, will help SAP extend its cross-platform identifier – the SAP Hybris Profile – to new channels like over-the-top TV and social. It also gives SAP more clout to help companies manage their opt-ins amid looming privacy... Continue reading »
by Kelly Liyakasa // November 6th, 2017 //
»
TruSignal Snags $5 Million In Funding To Double Down On Lookalike Modeling

TruSignal is striking out on its own with $5 million in Series A funding and a plan: to help demand-side platforms and data providers use offline data to build people-based lookalike audiences for online targeting. On Thursday, TruSignal completed its spin-off from sister company eBureau, an offline data and predictive analytics platform which itself was... Continue reading »
by Allison Schiff // October 12th, 2017 //
»
Oracle Marketing Cloud Aims To Be A Platform That Blends Data, Services And AI

As Gartner analyst Martin Kihn recently predicted, the big enterprise marketing clouds are beginning to pursue divergent product strategies with clear points of distinction. While Salesforce heralds its CRM data and hooks into other categories like sales and commerce, Adobe’s differentiator is creative with growing emphasis on digital experience. In the case of Oracle, which... Continue reading »
by Kelly Liyakasa // October 3rd, 2017 //
»
Fluent Parts Ways With IDI, Combines With BlueFocus To Become A Branding And Performance Platform

The rollups continue. Fluent, a wholly owned subsidiary of Cogint (formerly IDI), is combining with BlueFocus International, itself the wholly owned subsidiary of a publicly traded Chinese public relations services company, to create a new entity, name TBD. The deal, announced Thursday, is being shepherded by investment bank Petsky Prunier and will blend performance marketing... Continue reading »
by Allison Schiff // September 7th, 2017 //
»
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