Programmatic CTV Still Has A Lot Of Growing Up To Do
CTV advertisers are enamored of programmatic because of its digital-like ad targeting. But programmatic CTV is far from perfect and rife with fragmentation.
ARCHIVE FOR:
CTV
-
-
The Marketer’s Guide To IP Addresses In Connected TV
State privacy laws could make it a lot harder for advertisers to use IP addresses – a foundational signal for CTV ad targeting and attribution for well over a decade.
Tagged in:- Anthony Katsur
- Apple Safari IP addresses
- CCPA
- CIMM
- Coalition for Innovative Media Measurement
- CPRA
- featured
- Future Today
- Google Analytics 4
- Google IP Addresses
- IP addresses
- Jon Watts
- julie clark
- Mike McCarver
- personal identifiable information
- PII
- Tatari Vault
- third-party IDs
- TV attribution
- Unified ID 2.0
- Vikrant Mathur
- YouTube IP addresses