CTV

Roku is starting to bounce back from a slump in ad sales growth thanks to new ad inventory, more programmatic availability and improving economic conditions.

Amazon is expanding Fire TV home screen inventory to more marketers and launching a new ad unit within search results on Fire TVs.

Netflix revealed that its ad-supported offering now reaches 15 million monthly active users globally, and shared more details about new and upcoming ad formats.

Paramount unveiled a new ad product called Conduit, a direct integration layer between SSPs and EyeQ, Paramount’s CTV ad selling platform that aggregates Paramount+ and Pluto TV inventory.

TV industry vets convened at the National Association of Broadcasters (NAB) show in New York City last week to discuss the streaming industry’s maturation.

More advanced targeting on CTV requires exponentially more data than demo-based targeting, but ensuring all that data is accurate – with consistency across linear and streaming – is a big challenge.

Netflix’s ad-supported tier is finally gaining some traction, in part because of anti-account sharing tactics. Now, the streaming giant needs to focus on the features that advertisers are demanding.

When the MRC revoked its seal of approval for Nielsen’s TV ratings in 2021, it spurred a hunt for alternatives. Now, media and tech companies are debating whether MRC accreditation is even necessary.

Innovid added a new machine learning feature to its measurement product that automatically optimizes CTV campaigns based on how they’re performing.

MAGNA and Roku released a joint study to give buyers some advice about how to approach frequency capping in streaming – including when to dial it down and when to turn it up.