The TV Bundle Is Making A Comeback
TV industry vets convened at the National Association of Broadcasters (NAB) show in New York City last week to discuss the streaming industry’s maturation.
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TV carriage agreements
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Brian Wieser Predicts Stable Growth For The US Ad Market (With A Few Death Spirals Thrown In)
The US ad market will be boring next year. In a good way. Brian Wieser predicts stabilization in 2024. But if you double-click on his numbers, there are several interesting – and somewhat disturbing – trends to note.
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Demystifying The TikTok Magic; Streaming Carriage Disputes Are All The Rage
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Feed Frenzy TikTok seems to possess some kind of viral pixie dust it sprinkles on every user’s feed. There’s a general sense that TikTok always nails it with the sharpest, timeliest content. And here’s why: TikTok was built as a feed and created […]