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»Eicoff

Expedia Rewires Its Media Mix Using TubeMogul’s New Cross-Screen Planning System

Everyone talks about TV dollars leaking into digital, but what happens behind the scenes to make those dollars move? Vic Walia, senior director of brand marketing for Expedia, said it involves change management and rewiring old assumptions. “We’ve always invested heavily in TV as a brand, but we wanted to extend our reach beyond our... Continue reading »

by Kelly Liyakasa // November 5th, 2015 //
»
 

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