One Standard To Rule Them All (In Retail Media)
Albertsons Media Collective, the retail media network (RMN) operated by food and drug retailer Albertsons, released a working draft of a retail media standardization framework on Thursday.
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How Incrementality Can Help Solve Retail Media’s Measurement Problem
Retail media’s got a bit of a measurement problem, but incrementality could help fill in some of the gaps.
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Brands Want To Spend More On Retail Media – But They Have A Few Requests First
Retail media networks overall still have a ways to go before they’re able to satisfy several basic buy-side demands, including better measurement, more transparency and some form of standardization.