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retail media

Albertsons’ Brian Monahan on What Happens When Retail Media Enters the Chat

BY Lynne d Johnson// February 11th, 2026

Albertsons’ Brian Monahan explains how conversational AI is changing retail media discovery, why incrementality matters, and what comes next in-store.
retail media

How Incrementality Can Help Solve Retail Media’s Measurement Problem

BY Alyssa Boyle// March 10th, 2023

Retail media’s got a bit of a measurement problem, but incrementality could help fill in some of the gaps.