Albertsons’ Brian Monahan on What Happens When Retail Media Enters the Chat
Albertsons’ Brian Monahan explains how conversational AI is changing retail media discovery, why incrementality matters, and what comes next in-store.
Albertsons’ Brian Monahan explains how conversational AI is changing retail media discovery, why incrementality matters, and what comes next in-store.
Retail media’s got a bit of a measurement problem, but incrementality could help fill in some of the gaps.