2014 was the year advertisers collectively asked the question, “How much?” As in, viewability aside, how much ad fraud is actually out there? Some of the numbers bandied about, often by the fraud vendors themselves, were alarming to say the least. A report released by cyber-security startup MdotLabs in October 2013 before it was acquired […]
Although programmatic direct solutions – which automate direct relationships between sellers and buyers – started cropping up around six years ago, growth has been slow. But that’s likely to change. eMarketer predicts automated direct deals will grow from $800 million this year to more than $8 billion in 2017, which would make programmatic direct 42% […]
CPGs are starting to spend more on digital – and that makes Snuggle Bear very happy. “It’s no secret that we’re all dealing with ongoing media fragmentation,” said Brendan O’Marra, director of digital and promotion for the fabric softener’s parent company, Sun Products Corporation, the laundry conglomerate also responsible for Wisk and Surf. “It might […]
One week after completing its $2.3 billion acquisition of ad tech company Conversant on behalf of its Epsilon subsidiary, Alliance Data Systems has made some C-level org changes. Epsilon President Andy Frawley has become Epsilon’s CEO, reporting to Bryan Kennedy, the former Epsilon CEO who has been placed in charge of a joint Conversant-Epsilon unit. His title? That’s right. […]
“I don’t care if only a portion of my ads are actually seen,” said no advertiser ever. But 100% viewability is still a work in progress. The Interactive Advertising Bureau (IAB) issued a report Tuesday in which it emphatically stated that 100% viewability simply “isn’t possible,” setting 70% as a more realistic threshold, at least for […]
The rise of automation has made the ad-buying and selling process more informed and efficient, but it’s also provided an outlet for fraudsters to profit. After all, if machines conduct more transactions that used to take place between two humans over the phone, there’s less human oversight. Additionally, ad ops teams, excited by the […]
Ad tech company Sizmek has appointed Liz Ritzcovan to whip the company’s disappointing revenues back into shape. Ritzcovan, who most recently served as Parade Magazine’s CRO, will officially start in Sizmek’s newly created global CRO position next Tuesday. She will report directly to Sizmek President and CEO Neil Nguyen. The addition of a CRO position […]
The results are in – and they’re not pretty. “I’ve had my eyes opened and it’s frightening,” said Bob Liodice, president and CEO of the Association of National Advertisers (ANA), which released the fruits of its anti-fraud study on Tuesday. The work was conducted in conjunction with online ad security firm White Ops as part […]
Mozilla, which makes the Firefox web browser, officially released on Thursday its in-browser ad product, which the company first announced in February. Early adopters include media agency Mindshare North America, online booking site Booking.com, and The Weinstein Company’s video-on-demand portal Radius-TWC. How it works: Individuals opening Firefox for the first time will see tiles filled […]
Linda Woolley wants TAG to have teeth in the fight against online ad fraud. The Trustworthy Accountability Group (TAG) is part of a cross-industry coalition composed of the American Association of Advertising Agencies, the Association of National Advertisers (which launched its own anti-fraud initiative with White Ops in July), and the Interactive Advertising Bureau (IAB). […]
