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»Mozilla Firefox

Can Mozilla Shake Its Google Addiction?; Vox And Group Nine Aim To Make Their Move

The Last Place You Search ​​Mozilla, which reported its earnings on Monday, expects to generate more than $500M in revenue this year. That’s up from roughly $465 million last year and around the same the year before. Where’s the money coming from? Historically, Mozilla’s revenue has been very reliant on its Google search licensing deal… Continue reading »
by AdExchanger // December 14th, 2021 //
»
Searching For Privacy Online With Mozilla’s CMO, Lindsey Shepard

Although privacy and online advertising are often framed as mortal enemies – or at least mutually exclusive – it doesn’t have to be the case, says Lindsey Shepard, CMO of Mozilla, maker of the Firefox browser. “The advertising ecosystem online is fundamentally broken right now – I believe that,” says Shepard (although, you can call her “Shep”).… Continue reading »
by Allison Schiff // November 22nd, 2021 //
»
Amazon’s Ad Business Boxes Out Sellers; Mozilla Tests Switching Default Search Engine

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gotta Spend Money To Spend Money Amazon’s ad business is blowing up. You probably knew that already. But that growth for Amazon isn’t a win for many sellers, particularly the early power users on the platform. There is heavy demand for Amazon inventory, with… Continue reading »
by AdExchanger // September 21st, 2021 //
»
Tim Cook, CEO, Apple
Apple Says IDFA Changes Will Go Live ‘In Early Spring’ As Tim Cook Denounces The ‘Data Industrial Complex’

Developers, mark your calendars for, eh, “early spring.” That’s when Apple will start requiring apps and advertisers to get permission before they can use the IDFA for tracking and ad targeting. After leaving developers on tenterhooks for months, Apple finally shared its broad timeline for AppTrackingTransparency (ATT) implementation in a blog post on Thursday, which… Continue reading »
by Allison Schiff // January 28th, 2021 //
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Firefox Cracks Down On Supercookies; Grindr Faces $11.7M Fine For Alleged GDPR Violation

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Supercookies Crumble The newest version of Mozilla’s browser, Firefox 85, includes protection against so called “supercookies.” What the heck are supercookies? According to Mozilla, they can be used in place of ordinary cookies to store user identifiers, but are much more difficult to delete… Continue reading »
by AdExchanger // January 27th, 2021 //
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Mozilla CMO Lindsey Shepard & Firefox CTO Eric Rescorla
Mozilla On The DOJ’s Google Suit, Why It’s Not In The W3C’s Web Advertising Business Group And ‘Unfcking’ The Internet

In October, Mozilla, the nonprofit organization behind the Firefox browser, launched a marketing campaign to “unfck the internet,” because, well, the system is a little “fcked up,” said Lindsey Shepard, Mozilla’s CMO. “People are constantly being inundated with messages about complex topics, from data breaches to hacking, and a lot of big tech companies are… Continue reading »
by Allison Schiff // November 3rd, 2020 //
»
Firefox Tool Shows Users How Much They’re Being Tracked

Transparency, notice and choice are good for privacy, right? Not if people are overloaded with too much information, according to Firefox, which released a Ghostery-like tool on Tuesday as part of Firefox 70 that shows users how many trackers are tracking them. Overdoing it on transparency actually creates opacity that puts the onus on users… Continue reading »
by Allison Schiff // October 22nd, 2019 //
»
Safari Is Experimenting With An API That Could Limit Cookie Storage To Logged-In Users

WebKit, the open source browser engine that powers Apple’s Safari, is in the very early stages of testing an API that would give browser operators the ability to see whether users are logged in to a website or not. Steven Francolla, head of global publisher strategy at LiveRamp, recently came across a reference to the… Continue reading »
by Allison Schiff // October 21st, 2019 //
»
Mozilla’s CMO On The ‘Perfect Future’: Plain Language, A Value Exchange And An Opt-In

Jascha Kaykas-Wolff, CMO of Firefox parent company Mozilla, has fiery opinions about technology companies that use privacy as “nothing more than a communications ploy.” “Most organizations aren’t taking the right steps to treat people like human beings, and that’s a big problem,” said Kaykas-Wolff, who’s been with Mozilla for more than four and a half… Continue reading »
by Allison Schiff // October 18th, 2019 //
»
Everything You Need To Know About DNS Encryption – And Why Google May Not Be Doing Evil

Google’s Chrome and Mozilla’s Firefox are both separately advocating the move to a new encrypted internet protocol called DNS over HTTPS aimed at improving cybersecurity on the web. But internet service providers (ISPs) are up in arms, and Congress is dubious of the motivation, at least in Google’s case. What’s going on and what does… Continue reading »
by Allison Schiff // October 8th, 2019 //
»
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