Alibaba Group’s $206 million stake in US startup ShopRunner this fall foreshadowed the Chinese commerce giant’s interests in cross-country expansion. With a looming IPO expected this year and reports of a possible Nasdaq or NYSE listing, all eyes are on the company’s monetization moves. Often referred to as “the Amazon of China,” Alibaba owns close […]
In a rare instance, Yahoo’s advertising products shared the limelight with the company’s consumer-facing ones when Yahoo CEO Marissa Mayer unveiled the company’s new ad products among other new offerings at the Consumer Electronics Show. Ad agency execs responded to Yahoo’s new ad products optimistically, however, some areas remain unclear, such as the development of […]
When discussing the advances of programmatic media buying outside the US, the stock answer the past few years has been, “It’s catching up.” But at some point in 2013, the investment that marketers, agencies and ad-tech companies have made in Europe and Asia began to appear more concrete and significant. Some companies, like New York-based […]
Yahoo is mothballing some of the most prominent and widely known parts of its ad tech system, including pioneering real-time bidding platform Right Media and its data management software Genome, executives announced at the company’s CES presentation. And in their place, Yahoo Advertising will serve as the umbrella for a variety of capabilities, with the […]
Social advertising has become table stakes for multiplatform marketers. On the vendor side, the emerging leaders providing social-ad technologies share a few key commonalities to meet that demand, according to an inaugural Forrester Wave: Social Advertising Platforms report released Tuesday. In a series of interviews with 21 digital marketers, Forrester Research found the average amount […]
Yahoo is making an unspecified portion of its reserved inventory available to demand-side platforms (DSPs), months after display rivals like AOL pledged to put its guaranteed placements on exchanges. Read the release. When Yahoo acquired ad exchange pioneer Right Media six years ago for $680 million, the portal was seen as taking steps far beyond […]
In an effort to solidify the stature of its ad viewability offerings, the Google Display Network now allows advertisers to choose to buy only viewable impressions. The addition of the viewability-only option also reflects the demands of Google’s marketing partnerships. “We’ve been making a number of investments to make digital work for brands [including introducing […]
Media-buying workflow software provider Mediaocean is opening an “app platform,” designed to streamline and customize the ad sales process across both digital and traditional channels, like broadcast. The Connect Partner Platform is akin to the open APIs that Facebook and Twitter offer to their preferred partners. While the Connect Partner Platform is designed to close […]
The Rubicon Project has hired Maxifier CEO Tony Katsur as SVP of business operations, a new position for the company. Katsur, a veteran of DoubleClick and MediaMath, will be charged with extending Rubicon’s automation technology processes both internally and externally with clients and partners. Katsur, who officially started at Rubicon on Monday, declined to discuss […]
Nearly six months ago, affiliate marketing specialist VigLink sought to redefine the way businesses pay publishers for in-content links by launching an exchange product to make link bidding — or “link optimization” — more competitive. Unlike most general exchange operators, VigLink is squarely aligned with publishers. By opening an affiliate link to be bid upon […]
