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»Alibaba Group

Here’s What Alibaba Plans To Do With Its AdChina Acquisition

When it comes to customer data, Alimama claims to have the mother lode. “Our data is bigger than Facebook plus Google plus eBay plus Amazon,” said Joanna Wang, CMO of Alimama, the marketing services and data arm of Chinese ecommerce giant Alibaba. Beyond the bravado, Wang is referring to Alimama’s potent combination of identity data… Continue reading »
by Allison Schiff // August 25th, 2015 //
»
AdChina Has 100% Unfettered Access To Alibaba’s ‘Unparalleled’ User Data

While the majority of Alibaba’s revenue comes from advertising, most is direct-response or performance-based. Now the Chinese ecom juggernaut has its eye on brand dollars and is looking to digital ad company AdChina to get the ball rolling. Alibaba announced Wednesday that it’s claimed a majority stake in the company. Brands are part of AdChina’s DNA,… Continue reading »
by Allison Schiff // January 15th, 2015 //
»
Alibaba Stakes A Majority Claim In AdChina

China is a market on the programmatic verge – Magna predicts that China and Japan will surpass the UK programmatic ad market by 2017 – and Alibaba seems more than ready to embrace it. The Chinese ecommerce giant revealed Wednesday that it’s become a majority shareholder in AdChina, a Shanghai-based digital ad platform that combines supply- and demand-side… Continue reading »
by Allison Schiff // January 14th, 2015 //
»
Yahoo Japan Gets On The Content Discovery Gravy Train, In Deal With Taboola

Beginning in September, Yahoo Japan will use Taboola’s video discovery and content distribution network to power recommendations on owned and operated properties, as well as partner publisher sites, with the rollout of Yahoo Content Discovery. Yahoo Japan is a joint venture of Yahoo and SoftBank. In addition to its role as an online search and Internet… Continue reading »
by Kelly Liyakasa // June 4th, 2014 //
»
Why China’s Alibaba Will Be A Formidable Force In US Advertising, Tech

Alibaba Group’s $206 million stake in US startup ShopRunner this fall foreshadowed the Chinese commerce giant’s interests in cross-country expansion. With a looming IPO expected this year and reports of a possible Nasdaq or NYSE listing, all eyes are on the company’s monetization moves. Often referred to as “the Amazon of China,” Alibaba owns close… Continue reading »
by Kelly Liyakasa // January 9th, 2014 //
»
 

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