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»oliver roup

VigLink Exchange Opens Up Competition For Affiliate Marketing Clicks

Nearly six months ago, affiliate marketing specialist VigLink sought to redefine the way businesses pay publishers for in-content links by launching an exchange product to make link bidding — or “link optimization” — more competitive. Unlike most general exchange operators, VigLink is squarely aligned with publishers. By opening an affiliate link to be bid upon... Continue reading »

by David Kaplan // November 27th, 2013 //
»
Affiliate Marketing Going 'Mainstream' Says VigLink CEO Roup

“Affiliate marketing has gone much more mainstream,” says VigLink CEO Oliver Roup.  That’s his hope, at the very least, since his 28-person company is built on the commission-based lead gen business model that has been a cornerstone of web marketing. Roup adds, “[Affiliate marketing] has gone from coupons to content. Though coupon sites were dominating up until... Continue reading »

by John Ebbert // May 17th, 2013 //
»
 

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