Sovrn’s acquisition of VigLink last week will make 2019 Sovrn’s first year when subscription software services outearn its traditional advertising exchange. Sovrn began in 2014 as an SSP offering scale and analytics on its aggregated publishing data, growing to be one of the largest ad networks with tens of thousands of blogs and publisher clients. […]
Link monetization platform VigLink has raised $18 million in Series C funding. The round was led by RRE Ventures and will go toward building out its new VigLink Exchange, which launched in October, as well as new tools for advertisers. The deal brings VigLink’s total funding to $25.3 million. San Francisco-based VigLink was founded in […]
Nearly six months ago, affiliate marketing specialist VigLink sought to redefine the way businesses pay publishers for in-content links by launching an exchange product to make link bidding — or “link optimization” — more competitive. Unlike most general exchange operators, VigLink is squarely aligned with publishers. By opening an affiliate link to be bid upon […]
“Affiliate marketing has gone much more mainstream,” says VigLink CEO Oliver Roup. That’s his hope, at the very least, since his 28-person company is built on the commission-based lead gen business model that has been a cornerstone of web marketing. Roup adds, “[Affiliate marketing] has gone from coupons to content. Though coupon sites were dominating up until […]
