CTV Roundup

Netflix flubbed its second-ever livestream, and blames it on a bug. But the fail raises a critical question about where Netflix belongs in the streaming wars.

The goal of the TV joint industry committee (JIC) is pretty clear. But another debate is surfacing in the space: Is the JIC really a JIC?

Tubi’s ad load felt fair, considering it’s free. But some of the streamer’s ad placements felt jarring relative to the content and, at times, the other ads in the pod.

Now that YouTube is barreling into the CTV space, legacy programmers are putting their collective foot down about what counts as premium content.

Hulu might have a tolerable frequency rate, but it also has a much higher ad load than many of its streaming service competitors.

Now that short-form video giant YouTube is entering the TV measurement debacle, fresh debate is afoot.

NBCU’s Peacock has more experience running streaming ads compared with some of the competition. But it’s also got an ad frequency problem.

It ain’t easy being a broadcaster these days. Or a TV tech company. TV budgets are getting cut, the streaming wars are raging, and the axe of supply-path optimization is hovering.

The TV term du jour is supply-path optimization. And SSPs in particular are under intense pressure to carve out competitive edges.

The Super Bowl has always been a promotional pageantry for brands – but this year’s ads were unique in that they clearly reflected recent cultural shifts in the US, including streaming.