AUTHOR ARCHIVE FOR:

Zach Rodgers

Zach Rodgers

Executive Editor

Zach runs AdExchanger’s editorial operations and supports programming strategy for AdExchanger’s Programmatic IO and Industry Preview events. Under his leadership the publication was recognized with a Jesse H. Neal Award in the category of “Best Media Brand” in 2016 and two regional Azbee Awards for “Best Technical Article” in 2017. He was previously Managing Editor at ClickZ, and his work has been published in The Guardian, Mashable and elsewhere.​ He is the host of AdExchanger Talks, a podcast featuring key leaders in the media, marketing and advertising technology arena. He frequently moderates at industry events. ​

Articles By Zach

  • Ravi Patel square
    PODCAST: AdExchanger Talks

    The Quest For A 'Bloomberg Terminal' For Digital Advertising

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    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. AdExchanger readers may recall the story of AdFin, which set out to build a Bloomberg terminal-style dashboard for advertising that pipes in log-level data to offer clients a holistic view of their supply chain. AdFin tried to serve […]

  • PODCAST: AdExchanger Talks

    MediaMath Goes To The SOURCE, With CEO Joe Zawadzki

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    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. MediaMath has finished phase one of its SOURCE product – AKA “the industry’s first fully-transparent supply chain,” in the words of CEO Joe Zawadzki. To assemble SOURCE, MediaMath obtained buy-in from a large group of SSPs, publishers, brand […]

  • PODCAST: AdExchanger Talks

    Publisher Power, Publisher Problems

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    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Publishers enter 2021 in a position of strength, but only if they can overcome the data disadvantages that created their long self-inflicted servitude to big tech companies. This week’s guest on AdExchanger Talks, Quantast VP of product management […]

  • Podcast

    Industry Preview: How ‘Subscription First’ Transformed The New York Times

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    Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by IBM Watson Advertising. It’s probably safe to say that Sebastian Tomich, SVP and global head of advertising and marketing solutions at The New […]

  • Pete Spande square
    PODCAST: AdExchanger Talks

    Considering 2021, With Insider Inc. Publisher And CRO Pete Spande

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    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. This week on AdExchanger Talks, Insider Inc’s publisher and CRO Pete Spande talks about the shifting revenue mix at his company, which owns Business Insider, Morning Brew and Insider Intelligence. Among other topics, he predicts the likely revenue […]

  • Rajeev square thumb featured
    PODCAST: AdExchanger Talks

    New Dawn For Ad Tech IPOs? Talking With PubMatic CEO Rajeev Goel

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    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. PubMatic raised $118 million in its public offering on Wednesday, significantly more than the $75 million it hoped to rake in in its November S1 filing. After a long period of investor disdain, are the good vibes back […]

  • Phil Schraeder
    PODCAST: AdExchanger Talks

    Contextual On The Upswing, With GumGum CEO Phil Schraeder

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    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. GumGum is one of the handful of companies that have muddled along for years in the unsexy backwaters of contextual advertising, alongside competitors such as Peer39, Oracle-owned Grapeshot and Zefr. Over the last eight to 10 years, “The […]

  • Lara Vandenberg thumb
    PODCAST: AdExchanger Talks

    The Future Of Talent, With Publicist CEO Lara Vandenberg

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    When Lara Vandenberg launched Publicist earlier this year, things didn’t go as planned. She had returned to her native Australia to weather the coronavirus pandemic, and was working nights in order to collaborate with colleagues in New York. On top of that, she was sick with COVID herself. But launch she did, and she has […]

  • PODCAST: AdExchanger Talks

    Rolling Up A Marketing Cloud, With Zeta Global CEO David Steinberg

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    Zeta Global has hoovered up a lot of ad tech over the last two years, acquiring Sizmek’s DSP, Rocket Fuel’s DMP, IgnitionOne’s DSPand PlaceIQ’s managed media business. The spree was a departure for the 12-year-old marketing cloud, traditionally known for its CRM and data solutions. How’s the rollup strategy working out? CEO David Steinberg joins […]

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    Resolving Identity, With Advertiser Perceptions VP Lauren Fisher

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    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. This week on AdExchanger Talks, Advertiser Perceptions VP of Business Intelligence Lauren Fisher walks us through her company’s recent study on identity resolution solutions, sharing insights gleaned from more than 300 advertisers, marketers and agencies in the United […]

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    The History Of Programmatic Native, With TripleLift’s Ari Lewine

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    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Back in 2013 TripleLift released technology meant to improve the ad experience of real-time bidding, which up until then had only been applied to trusty (some would say dusty) formats such as the 728×90 and the 250×250. “We […]

  • Jon Kaplan, Pinterest
    PODCAST: AdExchanger Talks

    Pinterest Is Having A Big Year

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    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Amid this year’s great reordering of fortunes, Pinterest has been one of the lucky ones. The platform’s monthly users grew more than 40% in the second quarter, to 415 million. The expansion is led by new international users […]

  • Ecommerce

    Programmatic IO Monday Recap: Commerce, Identity And Investment Trends

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    AdExchanger’s Programmatic IO Virtual conference entered the final stretch on Monday with sessions focused on ecommerce, identity and investment trends. Below are some highlights. The final day of proceedings will kick off this Wed. Oct 21 at 1:05 pm ET. Click here for the agenda. Consumers’ mad dash to ecommerce has forced a parallel scramble by […]

  • PODCAST: AdExchanger Talks

    Nexstar Digital President Greg Raifman Takes The Long View

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    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Greg Raifman has had a long career in digital advertising. He started out at ad server Mediaplex in the late ’90s, helped take Rubicon Project public in 2014 and is now running the digital subsidiary of Nexstar Media […]

  • Data

    Big Moment For CDPs, As Twilio Confirms $3.2B Deal For Segment

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    Did the CDP category just have its DoubleClick moment? Twilio will acquire customer data platform Segment for a $3.2 billion in stock, the companies said Monday. Forbes first reported the deal on Friday. Twilio powers automated mobile communications for clients such as Airbnb, Lyft, Blue Apron, Netflix, Hulu and Salesforce. Its Flex platform supports billions […]

  • sarah hofstetter
    PODCAST: AdExchanger Talks

    Podcast: Brands Get Serious About Ecommerce, With Sarah Hofstetter

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    Sarah Hofstetter is a board member at Campbell Soup Company and president at ecommerce analytics company Profitero. She will appear next month at AdExchanger’s Programmatic IO conference, in conversation with Elizabeth Bennett, VP of global ecommerce at Kraft Heinz. Register to hear their session, along with more than 40 others, at Programmatic.io. CPGs and food […]

  • Jed Meyer, Ebiquity
    PODCAST: AdExchanger Talks

    When The Future Is A Question Mark, With Ebiquity’s Jed Meyer

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    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Planning for 2021? Break out your blindfolds and your dartboards. This week on AdExchanger Talks, Ebiquity’s North America lead, Jed Meyer, discusses how marketers are handling the uncertainty of this moment. “The theme you hear from our broad […]

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    Podcast: Loss Of Events Has Been Brutal For B2B Marketers

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    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. How are B2B marketers faring with the discontinuation of live events? Pretty badly, turns out. “Events in 2019 and prior was typically 40% of a typical B2B company’s marketing budget. A very good B2B event is an extremely […]

  • Rob Tarkoff Oracle
    PODCAST: AdExchanger Talks

    In A Year Of Data Disruption, Oracle Places Its Bets

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    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Oracle has bought lots of stuff. The company’s run of acquisitions of the past several years (BlueKai, Datalogix, AddThis, Crosswise, Grapeshot, Moat and others) remains one of the wildest ad tech M&A sprees in memory, rivaling AOL under […]

  • Nancy Marzouk
    PODCAST: AdExchanger Talks

    Solving For Identity, With MediaWallah CEO Nancy Marzouk

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    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Nancy Marzouk founded MediaWallah in 2013 to serve the growing demand for first-party data onboarding and “people-based” identity. Its plan was to build a graph of authenticated users by drawing on media company registration data. “We continue to […]

  • PODCAST: AdExchanger Talks

    GE CMO Linda Boff Says Pandemic Will Increase Marketer Agility

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    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Linda Boff is among the most recognized marketing leaders in the world. She has seen a lot in her 16 years at GE, of which she has spent the past five years as chief marketing and communications officer. […]

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    AdExchanger Talks: P&G Senior Director Eric Austin

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    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. The downfall of digital identifiers – and the question of what will replace them – is being closely followed by agencies, publishers and ad tech. Are brands paying as much attention? Well, the world’s largest advertiser most certainly […]

  • Bill Wise Lance Neuhauser
    PODCAST: AdExchanger Talks

    The Mediaocean-4C Merger, With CEOs Bill Wise And Lance Neuhauser

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    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Mediaocean CEO Bill Wise has strong words for The Trade Desk. This week on AdExchanger Talks, Wise sits for a joint interview alongside Lance Neuhauser, CEO of 4C, which Mediaocean has agreed to acquire for approximately $200 million. […]

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    Podcast: Horizon Media CEO Bill Koenigsberg

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    The national reopening is a shattered dream, but advertisers may stick it out in the second half of this year. “Even with the significant rise right now in infections, at least as of today we’re not seeing massive pullbacks in national TV advertising … like we saw in March,” Horizon Media CEO Bill Koenigsberg says […]

  • Cardlytics CEO Lynne Laube
    PODCAST: AdExchanger Talks

    Banking On Data, With Cardlytics CEO Lynne Laube

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    Transaction data is a rising signal for digital advertising, and not only when it comes to Amazon, ecommerce and loyalty card data (i.e., Nielsen Catalina). Many banks now use information about their customers’ purchases to deliver ads, thanks in large part to ad tech firm Cardlytics. Odds are you’ve seen Cardlytics’ ads. The 12-year-old company […]

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    Sizing Amazon's Media Businesses, With Needham Managing Director Laura Martin

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    Amazon’s media businesses are worth far more than investors think – approximately $500 billion, or 38% of the company’s market cap, according to investment bank Needham & Company. This week on AdExchanger Talks, Needham Managing Director Laura Martin talks about why. In a June 16 research note, Needham estimates that the lion’s share of Amazon’s […]

  • Operative CEO Lorne Brown
    PODCAST: AdExchanger Talks

    The Operative Word, With CEO Lorne Brown

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    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Ad management company Operative serves some of the world’s biggest media brands, including NBCUniversal, ABC, AT&T, Starz and Sky. This week on AdExchanger Talks, longtime CEO Lorne Brown describes the growth of his company, its 2016 merger with […]

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    Latino OTT! With Isabel Rafferty Zavala, CEO And Founder Of Canela Media

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    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. OTT is full of juggernauts. But most of these players – Netflix, Hulu, HBO Max and the rest – are going after mass audiences. Isabel Rafferty Zavala saw an opportunity to create an OTT network dedicated to Latino […]

  • Hudson MX CEO JT Batson
    PODCAST: AdExchanger Talks

    The Next Wave Of Media Infrastructure, With Hudson MX CEO JT Batson

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    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Much of JT Batson’s career has focused on bringing tech and automation to bear on the agency-publisher relationship. He was an early employee at Rubicon Project and a senior executive at Donovan Data Systems during the period when […]

  • PODCAST: AdExchanger Talks

    Is LiveIntent In A Sweet Spot?

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    The end of the third-party cookie and the arrival of COVID-19 are twin tornados tearing the roofs off many ad tech houses. But some companies stand to gain. There’s Google, course, and … LiveIntent? This week on AdExchanger Talks, President Brian Silver makes a case that his company is well positioned to weather the recession […]

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