AdExchanger
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Brand.net Acquisition To Help Brands Speak Locally Says Valassis CTO Parkinson
Last Thursday, media and marketing company Valassis announced the acquisition of online ad network Brand.net. Terms were not announced but the acquisition was believed to be under $50 million. Valassis said in a release that the deal “enhanced” its digital display offering and will become part of the Valassis Audience Network – a “network of […]
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CMO And CIO Uniting As Service Partners Find Their Role Says IBM's Yuchun Lee
Last week, IBM released the results of its “State of Marketing 2012″ (on Slideshare) survey. The results dovetail with IBM’s own technology plans as it relates to marketing and media as the press release revealed: “The new survey of the marketing industry finds that chief marketing officers (CMO) and chief information officers (CIO) must join […]
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Booted From The Facebook Exchange; Levinsohn Wants Ads; War On Showrooming
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Exchange Boot? All Things D’s Peter Kafka bubbles up news that two of the early DSP/retargeter entrants to the Facebook Exchange may have been shown the door. He admits, “Who got the boot? Well, nailing that one down is a bit tricky, since no […]
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AdExchanger: The Facebook Exchange
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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OPINION: Data-Driven ThinkingThe Golden Age of Advertising Technology
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Terence Kawaja is Founder and CEO at LUMA Partners, a boutique investment bank focused on the digital media sectors. Ad tech is over. The landscape is overcrowded, venture capitalists have moved on, and […]
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WPP Acquires Digital Agency AKQA
WPP Group has added digital agency AKQA to its holding company corral as the digital, pure play agency remains a highly-sought-after prize. Read the release. It was rumored that AKQA would be acquired by Dentsu for $600 million in 2010. Though today’s acquisition did not include terms of the deal, and considering time has passed […]
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New Starcom Analytics EVP Phil Geyskens On The Agency Data Challenge
Last week, media communications agency Starcom USA announced that former Hill-Holliday executive Phil Geyskens has been hired as EVP/analytics & development director. He will join Starcom’s Managing Board and report to CEO Lisa Donohue. According to the press release, Geyskens’ new role is “to find and tell data stories, which includes inventing new interfaces, visualizations, […]
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Bridging The Divide Between Offline And Online Data With Mobile
“Ad Agents” is a column written by the agency-side of the digital media community. Christy Belden is VP Media+Marketing at LeapFrog Interactive, a digital marketing agency. We live in a myriad of systems, which interact and work with another on a continuous basis. A great example of this is ants. Ants have the ability to […]
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Reverse Course! Display Ad Retargeters Buying Yahoo! O&O Through Right Media Exchange
After being banned from buying Yahoo! owned & operated inventory in early November, it appears that retargeters are being allowed to return to Right Media Exchange (RMX) and taste Yahoo!’s (by all accounts) high-performing display media. Let’s go to the AdExchanger diagram so you can see how the retargeting magic is happening. This will assume […]
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State Of AudienceScience: CEO Pullen On Target Market And Future Plans
Jeff Pullen is CEO of AudienceScience, an online ad technology platform company. The company has been relatively quiet in the past year as the company has transitioned from the stewardship of former CEO Jeff Hirsch to the current CEO Jeff Pullen. And today, the company announced the hiring of former MediaMath Chief Revenue Officer (CRO) […]
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