AdExchanger
Articles By AdExchanger
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Amazon Talking With ATDs; Komli Buys Asian Ad Network; Pub Networks (SSPs?) To Sell Thru AdX
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Dipping More Retargeting Toes Ad Age’s Jason Del Rey gets wind of Amazon asking the agency trading desks at holding companies if they’d like to taste a little Amazon inventory for retargeting. But, will Amazon part with their data? Del Rey writes, “All […]
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Buddy Media CEO Lazerow Discusses Social Ads And Bringing Self-Serve To Brands
On Monday, social marketing software company Buddy Media announced that it had acquired UK-based Brighter Option, provider of a self-serve ad product via the Facebook Ads API. Terms were not disclosed. Read the release. According to a post on his company’s blog, Buddy Media CEO Mike Lazerow said about the deal, “… integrating [Brighter Option’s] […]
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Jordan, Edmiston Group's Tolman Geffs On Bidded Display Ecosystem
Following up his question for 5 ad tech, platform panelists during the Tuesday session of the Internet Advertising Bureau’s (IAB) Annual Leadership Meeting (see the panel’s coverage), Tolman Geffs, Co-President of investment banking firm Jordan, Edmiston Group (JEGI) expands on his thinking for the AdExchanger audience. A question hit me hard during the IAB Summit […]
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Facebook Reveals Premium, Mobile Ad Products; Flite Adds To App Display Platform; The New Breed Of Planners
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Premium The premium ads play by Facebook, originally broken by GigaOm last week, was made official. At The Facebook Marketing Conference, Facebook’s executive team rolled out the new, bigger ad format which includes bigger images. Also on display was the new mobile ad […]
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Regulators Approve Donovan, MediaBank Merger Into Mediaocean
Media buying operating systems Donovan Data Systems and MediaBank have received approval from the U.S. Department of Justice to form a single company, Mediaocean in a deal estimated at $1.5 billion. The combination of the two former rivals was initiated almost six months ago, as the DOJ went through a comprehensive review that included gathering […]
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True Action Network Chief Creative Seabrook Seeing Data and Performance Driving The Creative
Billy Seabrook recently became Chief Creative Officer of True Action Network, the full-service ecommerce and digital marketing agency arm of GSI Commerce which is wholly-owned by eBay. Seabrook comes from Publicis’ agency Digitas where he was the executive creative officer. Read the release. Seabrook discussed his new role, “the big idea” and the shifting creative […]
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Krux Adds McLeod As Prez; AppNexus Says Piracy And Ads Don't Mix; Adaptly Enables Social Marketing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Krux’ Velvet Glove Sell-side platform Krux announced that former Wall Street Journal Digital Network President Gordon McLeod has been named President. According to the release, “McLeod will oversee all of Krux’s client- and partner-facing activities worldwide, including sales, services, business development, and marketing.” Read […]
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Platform CEOs Make Their Case As IAB Panel Seeks To Illuminate On Ad Tech
In a panel titled “For the Good of the Ecosystem: Ad Tech in the Hot Seat“, the Internet Advertising Bureau looked to bring more clarity to the world of online advertising technology with a unique presentation format at its Annual Leadership Meeting in Miami. IAB President and CEO Randall Rothenberg admitted in his intro that […]
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DSPs, SSPs, DMPs, Ad Exchanges Help Inspire New, IAB Data-Driven Ads Site Says Exec Dolan
Today, the Interactive Advertising Bureau (IAB) announced the launch of the organization’s new “Data-Driven Advertising” site. See it now at iab.net/data. And, read the release. Patrick Dolan, EVP & COO of Interactive Advertising Bureau (IAB), discussed the announcement with AdExchanger. AdExchanger: What triggered the creation of the site? Any anecdotes you can share? PD: DSP, […]
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OpenX Adds LiftDNA To Serve Publishers And Their Ad Server Needs Says CEO Cadogan
Today, publisher ad server and ad exchange OpenX announced the acquisition of publisher ad tech and services company LiftDNA. According to the release, “With the acquisition of LiftDNA, OpenX brings publishers a better way to optimize their ad revenue by unifying LiftDNA’s next generation SSP with OpenX’s premium ad server and its ad exchange into […]
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CEO Peretti Discusses Social Advertising And Virality As Buzzfeed Continues To Grow
Jonah Peretti is CEO of Buzzfeed, a social content sharing site. He recently spoke to AdExchanger about his company and the way the viral nature of the Web continues to enhance content and advertising opportunities. Click below or scroll for more: What Social Tools Do You Use? Using The Historical With Today’s RT Social Web […]
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IAB Annual Leadership Meeting - Live Blog! - NBC's Naylor Becomes Chair
Cocktails are complete (for now).. and …. The IAB Annual Leadership Meeting is underway! IAB President and CEO Randall Rothenberg begins the meeting with an intro of the agenda and an overview of IAB highlights in the past year. The place is pretty packed – sold out according out to the IAB – and Rothenberg […]
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The State Of Krux: CEO Chavez On Apps, Ecosystem And Moving From Defense To Offense
Tom Chavez is CEO of Krux, an online advertising technology company. As part of its “State of…” series of articles with industry executives, AdExchanger.com spoke with Chavez to discuss his company, his views on the space, and the state of Krux today. Click below or scroll down for more: On The Industry Today Krux Evolution […]
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AdExchanger: What Happens Below The Fold, Stays...
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Do-Not-Track And The Privacy Bill Of Rights; DSP MediaMath Partnering; Yieldbot Gets Funds
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DNT And Bill Of Rights Do-Not-Track is coming to the browser for all those companies who create web browsers and had previously been unwilling to capitulate. The Wall Street Journal reports, “A coalition of Internet giants including Google Inc. has agreed to support a […]
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Chartboost Targeting Mobile Gaming Apps And The Ad Network Model Says CEO Alegre
Maria Alegre is CEO and co-Founder of Chartboost, a direct-deals marketplace for mobile game publishers. Click below or scroll for more: The Background The Problem Chartboost Solves Use Cases for Chartboost Industry Trends iOS or Android – Which Is Best? AdExchanger: Can you share a brief background on Chartboost? MA: Sure, our team comes from […]
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Get Your Display Graphs; Resonate Gets Funds For Big Data Tool; Facebook Premium Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Display Graphics Nothing better than some good ol’ eMarketer graphics for your PPT. How about one showing how Google and Facebook are moving into the display advertising lead? Get it here. eMarketer admitted being too high with previous estimates as Facebook’s S-1 statement gave […]
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The SAS View: aiMatch Acquisition About Serving CMO, Leveraging In-House Analytics Says Director Raj
Wilson Raj is SAS Global Customer Intelligence Director. Yesterday, SAS acquired publisher ad server aiMatch. Terms were not disclosed. Read the release -and industry reaction. Raj discussed SAS’s acquisition of aiMatch yesterday and its implications with AdExchanger. AdExchanger: What is the opportunity that SAS sees in advertising and marketing, in general? Wilson Raj: The CMO […]
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The Industry 'Take' On SAS Acquiring aiMatch
Yesterday, SAS acquired publisher ad server aiMatch for an undisclosed sum. According to the release, “SAS’ advanced analytics combined with aiMatch’s technology will provide publishers with an end-to-end solution to help manage, forecast, optimize and measure ad inventory to maximize ad revenue”. Read more. AdExchanger reached out to executives in the industry for their “take” […]
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SpotXchange On Auto-Play In RTB Video Auction; Candidates Are Microtargeting
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Overcoming Auto-Play SpotXchange announced that among the attributes it will provide RTB bidders in its video ad exchange is the ability to understand whether a video ad is “auto-play” on a page or not. One of the complaints from advertisers is that their video […]
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What Would Steve Say?
With the recent announcement by The Wall Street Journal and others that Google had bypassed the privacy settings on Apple’s Safari web browser, it raises the question, what would Apple co-founder Steve Jobs say about all this? STEVE: Hi, everybody. First, let me say, I’ve got a new company cookin’ here in the afterlife and […]
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Outbrain Platform Aims At Content Marketing Opportunity Says CEO Galai
Yaron Galai is CEO of Outbrain, a content discovery technology company. Click below or scroll for more: Outbrain and Content Marketing The Publisher’s RSS Feed Problem That Outbrain Solves Use Case On Links And Engagement Metrics Target Market and Market Size The Future AdExchanger: Can you talk a little bit about the company’s momentum? And… […]
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Google Responds To Microsoft Accusations About Bypassing IE Privacy Setting
The following is from Rachel Whetstone, SVP of Communications and Policy at Google and is in response to today’s claim by Microsoft that Google had bypassed IE privacy settings. Microsoft omitted important information from its blog post today. Microsoft uses a “self-declaration” protocol (known as “P3P”) dating from 2002 under which Microsoft asks websites […]
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TruSignal Grading Client Data For Online Ad Targeting - CEO Meyer And Prez Dowhan Discuss
Gordon Meyer is CEO and David Dowhan is President of TruSignal, an online advertising targeting company. TruSignal is a sister company to eBureau, from which it was spun out in January. Read the release. AdExchanger: When was it that you recognized that eBureau needed to add something that focused on digital media? GORDON MEYER: It […]
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Wax Your Boards
“the creative” is a column focused on the creative side of digital marketing. Stephen P. Williams has worked as a copywriter, long-form writer and author for a wide variety of creative agencies, like Rokkan, RAPP and Co:Collective. He’s written a dozen books, as a ghostwriter and author, and his articles have appeared in The New […]
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Visual Revenue Envisioning The Bloomberg Terminal Of The Newsroom Says CEO Mortensen
Dennis Mortensen is CEO of Visual Revenue, a predictive analytics company for online publishing. AdExchanger: What has been the big highlight for Visual Revenue in the past year? DM: We haven’t pivoted into anything else so the vision with which we set up the company a year ago is exactly the same today. In the […]
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GroupM Search CEO Copeland Reviews Local Ads: Brands, Search-Display And Facebook's Impact
Recently, GroupM Search made available a new, 8-page white paper titled, “Perception vs. Execution: Examination of Brands’ Local Business Strategies Reveals Gaps to Act On.” The agency says that its “a gap in what national advertisers perceive they’re doing in the local digital space and what they’re actually doing.” GroupM says that local digital spending […]
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AdExchanger: Cross-Channelling
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
