Senior Editor
James covers the intersection of commerce, media and advertising technology.
AUTHOR ARCHIVE FOR:
James Hercher
Articles By James
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Target Reports Soft Store Sales But Optimistic Ad Revenue
Target reported $649 million in revenue from its Roundel advertising business in 2024, up about 25% from 2023, during its Q4 and full-year earnings report on Tuesday.
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Viant Acquires Lockr, And It’s All About Connecting IDs
Viant announced that it acquired Lockr, a consumer and business service for managing email inboxes and data opt-ins, during its Q4 earnings call Monday.
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IAS Outperforms Ad Tech’s Q4 Slump And Outgrows Its Verification Roots
Integral Ad Science broke a streak of punishing quarterly earnings reports for public ad tech companies when it announced better-than-expected Q4 results on Friday morning.
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Why Return Rates Will Someday Be A Key Retail Media Metric
Today’s roundup deals with an uncomfortable topic that, at some point, retail media companies must reckon with. It’s not transparency, or MFA, or standardization. It is the issue of rising return rates.
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‘Is The Open Internet Healthy?’ Magnite Reports CPMs Dipped In Q4
Magnite ended up with a scrappy 4% year-over-year growth rate in Q4 2024, after a sudden, unexpected drop in display and online video CPMs during November and December, which caused the company to miss its revenue guidance.
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Seeing Through The Hype: The Difference Between AI And Machine Learning In Marketing
There are many open questions for marketers who want to implement AI-driven ad tech – and for customers considering the new AI-powered Oral-B. What does it even mean when a vendor touts its AI capabilities?
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Walmart’s Ad Business Cleared $4 Billion In 2024 And Is Only Getting Started
Walmart’s ad business is starting to click. The company generated $4.4 billion in global ad revenue in 2024, up 27% year-over-year, the company disclosed in its latest earnings report on Thursday.
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For Snack And Candy Brands, This Is The Start Of The Ozempic Era
2025 is officially the year that GLP-1 solidifies itself as a force in the advertising world.
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How Data-Driven Retail Marketers Try To Manage The Unmanageable
Last week, at an industry event hosted by RTB House, a group of retailers took the stage to discuss their plans (and frustrations) with data-driven advertising this year.
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The Trade Desk Promises Big Changes After Missing Its Q4 Guidance
“For the first time in 8.5 years as a public company, our results came in below expectations,” The Trade Desk CFO Laura Schenkein told investors during the company’s Q4 and full-year 2024 earnings reports on Wednesday.